What users are saying about
14 Ratings
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Top Rated
1992 Ratings
14 Ratings
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Score 9.3 out of 100

HubSpot Marketing Hub

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Top Rated
1992 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
8.3

HubSpot Marketing Hub

83%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.2
82%
331 Ratings

Dynamic content

9.0
90%
1 Rating
8.0
80%
331 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.2
82%
308 Ratings

Landing pages

10.0
100%
1 Rating
8.0
80%
361 Ratings

A/B testing

9.0
90%
1 Rating
8.4
84%
285 Ratings

Mobile optimization

10.0
100%
1 Rating
8.5
85%
352 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.5
85%
697 Ratings

List management

9.0
90%
1 Rating
8.3
83%
363 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.3
83%
275 Ratings

Lead Management

9.8

360 Campaigner

98%
8.0

HubSpot Marketing Hub

80%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
8.1
81%
354 Ratings

Lead scoring and grading

10.0
100%
1 Rating
7.6
76%
324 Ratings

Data quality management

10.0
100%
1 Rating
8.1
81%
330 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
8.0
80%
298 Ratings

Campaign Management

9.5

360 Campaigner

95%
7.9

HubSpot Marketing Hub

79%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
7.8
78%
304 Ratings

Event/webinar marketing

10.0
100%
1 Rating
8.1
81%
250 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
8.2

HubSpot Marketing Hub

82%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
8.1
81%
340 Ratings

Social profile integration

10.0
100%
1 Rating
8.3
83%
330 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
7.9

HubSpot Marketing Hub

79%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
7.9
79%
365 Ratings

Standard reports

10.0
100%
1 Rating
8.0
80%
361 Ratings

Custom reports

9.0
90%
1 Rating
7.7
77%
324 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
7.5

HubSpot Marketing Hub

75%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
7.9
79%
252 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.4
84%
280 Ratings

Customizability

10.0
100%
1 Rating
7.8
78%
302 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
7.4
74%
228 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
6.6
66%
97 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
6.9
69%
92 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.6

HubSpot Marketing Hub

86%
652 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
9.0

HubSpot Marketing Hub

90%
371 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.8

HubSpot Marketing Hub

88%
106 Ratings

Availability

360 Campaigner

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
50 Ratings

Performance

360 Campaigner

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
34 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
8.5

HubSpot Marketing Hub

85%
168 Ratings

In-Person Training

360 Campaigner

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
8 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
26 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
98 Ratings

Configurability

360 Campaigner

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
2 Ratings

Ease of integration

360 Campaigner

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
5 Ratings

Product Scalability

360 Campaigner

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
7 Ratings

Vendor post-sale

360 Campaigner

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Vendor pre-sale

360 Campaigner

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

HubSpot

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

HubSpot

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review

Usability

360 Campaigner

No answers on this topic

HubSpot

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review

Reliability and Availability

360 Campaigner

No answers on this topic

HubSpot

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review

Performance

360 Campaigner

No answers on this topic

HubSpot

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review

Support Rating

360 Campaigner

No answers on this topic

HubSpot

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review

In-Person Training

360 Campaigner

No answers on this topic

HubSpot

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review

Online Training

360 Campaigner

No answers on this topic

HubSpot

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review

Implementation Rating

360 Campaigner

No answers on this topic

HubSpot

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

HubSpot

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Read full review

Scalability

360 Campaigner

No answers on this topic

HubSpot

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

HubSpot

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review

Screenshots

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