6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.
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AlphaSense
Score 9.6 out of 10
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AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news, trade journals, and equity research. The platform boasts users among 4,000 enterprise customers. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, and…
6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.
AlphaSense is very well suited to investing teams that need a research management system that has a robust database behind and rich content management features for note-taking. AlphaSense may not be well-suited to individual investors who want data access but don't need to be sharing notes to a wider team. The sharing features are what make AlphaSense most useful.
I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
I believe the AI agent could be improved to answer more detailed questions and provide better data.
Access to real time financial data in a similar vein to Koyfin.
The ability to easily search across all company decks to be able to quickly gather all relevant slides for a specific topic, similar to what Quartr offers.
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
AlphaSense is a very useful tool and is reasonably priced for our organization. While I may not be a hyper-active user, it's a great resource when I need to quickly do a competitive landscape survey, review publicly available documents (transcripts, etc.), or review Wall Street research
I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.
AlphaSense has a very intuitive user interface, and I can tell they have been focused on expanding their product breadth and continuing to innovate on current products. Some basic features are missing or I can't find (I can't just sort expert calls by only the ones that are applicable to that ticker, most relevant is the one that works best, but I want just the ticker)
The availability of Alphasense is great. I have used the software for multiple years and cannot remember ever having an outage issue. This is surprising actually, as I use other software applications that do not have regular outages, but still have outages periodically. Alphasense, on the other hand, never seems to have any outages. Good sign if I can't remember the software not working :).
Loading or performing searches on AlphaSense platform is reasonably fast for most of the time. However, it is sometimes unacceptably long for me to load PDF files (earnings presentation, supplementary financial report) on AlphaSense. Certain features might also take very long time, such as loading for "similar tables" across EDGAR filings, or downloading tables from EDGAR filings
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
Customer support is very prompt. I get personalized support for search recommendations and content that I could not find in my own search. Support checks in with me on a bi-monthly basis to keep me informed of the many different feature additions, I cannot find a more kind, understanding, and supportive team.
The person was prepared, attentive, understood the nature of my questions, was willing to work through any difficulties or misunderstandings, was patient, and super pleasant to work with. Great customer service.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Our online training was led by a AlphaSense representative. The training is always good. The bigger issue is our time availability to remember the training and utilize it. The trainers will show us examples and then ask us for real industries or companies of interest to use so that the training is most relevant.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Special features of AlphaSense that made us decide on this CI platform: - US-based market and competitive intelligence platform with various premium content (broker information, expert calls, earning transcripts, original company documents etc.) - AlphaSense is a trusted CI platform by world’s leading corporations and financial institutions - AlphaSense’s proprietary AI stack has been meticulously engineered over a decade so that their AI accelerates speed-to-insight so clients can act with confidence when making critical decisions - Private and public companies, therapeutic areas and products can be monitored - Datalog is available up to 15 years, and advanced search is supported for them - Curated newsfeed is available from more than 3,500 top news publications, client requests and hand-picked vendors for premium subscription - Very advanced company profiles are available by default with newsfeed, original company documents, expert calls and reports - Newsfeed and alerts can be also set by admins and individual users
It has been very simple. Contract terms are standard for an online portal. Of course, I would like unit pricing to be lower so I could get more users on the license or to rotate seats to get more value out of each license. Billing frequency has been standard as well. This could be more significant for a larger customer.
The sharing features provides by AlphaSense mean that it can be readily scaled for teams within an organization and, subject to compliance requirements, with client organizations. The ability to share annotations of transcripts and investor releases is valuable, and facilitates collaboration between analysts.
One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
AlphaSense has allowed us to generate deeper competitive insights. For example, we conducted an in depth analysis of the aerial data analytics (drone) industry, and AlphSense helped us narrow in on the market leaders and their various strengths / weaknesses.
AlphaSense has improved our team's overall efficiency. With Stream in particular, we are able to pinpoint insights in a matter of minutes through the transcript feature as opposed to having to conduct a series of calls ourselves. This is a significant time saver.
AlphaSense has allowed us to make more informed decisions on our public holdings by providing us with unfettered access to equity research analyst reports.
