7Sheep vs Mailchimp

• When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
• We also use 7Sheep for reporting on communications activities.
• 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
• The drag and drop HTML editor makes things look good without a lot of extra effort.

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• Easy to use and updates to application have been very customer focused.
• Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
• Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
• Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
• Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.

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• I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
• I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
• Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.

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• Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
• I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
• The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.

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• With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
• I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
• Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.

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• Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
• The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
• We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.

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