Top Rated
763 Ratings
125 Ratings
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Score 8.6 out of 100
Top Rated
763 Ratings
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Score 7.9 out of 100

Feature Set Ratings

  • Constant Contact ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.0

Acoustic Campaign

70%
7.7

Constant Contact

77%
Constant Contact ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
10 Ratings
7.5
75%
83 Ratings

Dynamic content

8.0
80%
7 Ratings
7.6
76%
83 Ratings

Ability to test dynamic content

7.5
75%
8 Ratings
7.6
76%
82 Ratings

Landing pages

5.1
51%
8 Ratings
7.5
75%
56 Ratings

A/B testing

7.0
70%
10 Ratings
7.1
71%
53 Ratings

Mobile optimization

6.9
69%
7 Ratings
8.0
80%
86 Ratings

Email deliverability reporting

8.0
80%
20 Ratings
8.7
87%
136 Ratings

List management

8.0
80%
9 Ratings
8.2
82%
92 Ratings

Triggered drip sequences

8.0
80%
8 Ratings
6.8
68%
48 Ratings

Lead Management

7.4

Acoustic Campaign

74%

Constant Contact

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 4/4 features

Lead nurturing

6.1
61%
8 Ratings
N/A
0 Ratings

Lead scoring and grading

7.9
79%
7 Ratings
N/A
0 Ratings

Data quality management

8.0
80%
7 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

7.5
75%
4 Ratings
N/A
0 Ratings

Campaign Management

7.0

Acoustic Campaign

70%

Constant Contact

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 2/2 features

Calendaring

6.5
65%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

7.4
74%
4 Ratings
N/A
0 Ratings

Social Media Marketing

6.3

Acoustic Campaign

63%

Constant Contact

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 2/2 features

Social sharing and campaigns

6.5
65%
4 Ratings
N/A
0 Ratings

Social profile integration

6.2
62%
5 Ratings
N/A
0 Ratings

Reporting & Analytics

4.5

Acoustic Campaign

45%
7.7

Constant Contact

77%
Constant Contact ranks higher in 3/3 features

Dashboards

4.2
42%
10 Ratings
7.8
78%
88 Ratings

Standard reports

4.2
42%
10 Ratings
7.9
79%
89 Ratings

Custom reports

5.1
51%
8 Ratings
7.5
75%
58 Ratings

Platform & Infrastructure

5.7

Acoustic Campaign

57%

Constant Contact

Feature Set Not Supported
N/A
Acoustic Campaign ranks higher in 6/6 features

API

5.2
52%
9 Ratings
N/A
0 Ratings

Role-based workflow & approvals

6.0
60%
4 Ratings
N/A
0 Ratings

Customizability

5.9
59%
5 Ratings
N/A
0 Ratings

Integration with Salesforce.com

4.3
43%
8 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

5.0
50%
3 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.0
80%
2 Ratings
N/A
0 Ratings

Pre-Send Testing

Acoustic Campaign

Feature Set Not Supported
N/A
8.0

Constant Contact

80%
Constant Contact ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.4
84%
31 Ratings

Link Tracking

N/A
0 Ratings
8.0
80%
34 Ratings

Image Validation

N/A
0 Ratings
8.2
82%
32 Ratings

Inbox Display

N/A
0 Ratings
8.0
80%
35 Ratings

Email Accessibility Tools

N/A
0 Ratings
8.0
80%
28 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.5
75%
33 Ratings

Spam Testing

N/A
0 Ratings
7.7
77%
26 Ratings

Email Previews

N/A
0 Ratings
8.4
84%
42 Ratings

Attribute Ratings

  • Acoustic Campaign is rated higher in 1 area: Availability
  • Constant Contact is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Online Training, Implementation Rating

Likelihood to Recommend

4.1

Acoustic Campaign

41%
40 Ratings
8.0

Constant Contact

80%
108 Ratings

Likelihood to Renew

5.5

Acoustic Campaign

55%
30 Ratings
9.0

Constant Contact

90%
22 Ratings

Usability

8.0

Acoustic Campaign

80%
6 Ratings
9.4

Constant Contact

94%
10 Ratings

Availability

10.0

Acoustic Campaign

100%
4 Ratings
9.0

Constant Contact

90%
4 Ratings

Performance

7.0

Acoustic Campaign

70%
4 Ratings
10.0

Constant Contact

100%
4 Ratings

Support Rating

5.9

Acoustic Campaign

59%
10 Ratings
10.0

Constant Contact

100%
17 Ratings

Online Training

9.0

Acoustic Campaign

90%
2 Ratings
10.0

Constant Contact

100%
1 Rating

Implementation Rating

7.4

Acoustic Campaign

74%
8 Ratings
10.0

Constant Contact

100%
9 Ratings

Configurability

Acoustic Campaign

N/A
0 Ratings
10.0

Constant Contact

100%
1 Rating

Product Scalability

Acoustic Campaign

N/A
0 Ratings
10.0

Constant Contact

100%
1 Rating

Likelihood to Recommend

Acoustic

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Read full review

Constant Contact

Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Read full review

Pros

Acoustic

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Read full review

Constant Contact

  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review

Cons

Acoustic

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Read full review

Constant Contact

  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
Read full review

Pricing Details

Acoustic Campaign

Starting Price

Editions & Modules

Acoustic Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Constant Contact

    Starting Price

    $9.99 per month

    Editions & Modules

    Constant Contact editions and modules pricing
    EditionModules
    Core$9.991
    Plus$45.002
    CRM Platform by SharpSpring$449.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Add on the SMS Marketing tool to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to your account after purchase. Plans start at $10/month for up to 500 messages.

    Likelihood to Renew

    Acoustic

    SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
    Read full review

    Constant Contact

    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review

    Usability

    Acoustic

    This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
    Read full review

    Constant Contact

    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review

    Reliability and Availability

    Acoustic

    While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
    Read full review

    Constant Contact

    No major problems in sending out the email campaigns and accessing the analytics
    Read full review

    Performance

    Acoustic

    The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
    Read full review

    Constant Contact

    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review

    Support Rating

    Acoustic

    The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
    Read full review

    Constant Contact

    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review

    Online Training

    Acoustic

    The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
    Read full review

    Constant Contact

    No answers on this topic

    Implementation Rating

    Acoustic

    Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
    Read full review

    Constant Contact

    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review

    Alternatives Considered

    Acoustic

    We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
    Read full review

    Constant Contact

    We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
    Read full review

    Scalability

    Acoustic

    No answers on this topic

    Constant Contact

    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Read full review

    Return on Investment

    Acoustic

    • we have not experienced any currently but moving to lead automation and lead scoring could change that.
    • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
    Read full review

    Constant Contact

    • Good email marketing option that we need to expand on
    • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
    • Very affordable and we plan in keeping it as a resource
    Read full review

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