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Top Rated
674 Ratings
113 Ratings
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Score 8.6 out of 100

Constant Contact

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Top Rated
674 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Constant Contact

For me, Constant Contact is the top tool when it comes to smart email automation , which allows us to use specific triggers to send emails to targeted recipients. This makes it convenient to send just the right emails to people when they sign up for our product, make a successful or failed transaction etc[.] Another strong aspect of Constant Contact is its social marketing capability, which makes it convenient managing our Instagram and Facebook ads.
Laura Adanne Obi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Constant Contact
7.8
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Constant Contact
7.9
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Constant Contact
7.7
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Constant Contact
7.6
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Constant Contact
7.9
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Constant Contact
7.3
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Constant Contact
8.0
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Constant Contact
8.7
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Constant Contact
8.2
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Constant Contact
7.0

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Constant Contact
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Constant Contact
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Constant Contact
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Constant Contact
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Constant Contact

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Constant Contact
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Constant Contact
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Constant Contact

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Constant Contact
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Constant Contact
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Constant Contact

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Constant Contact
8.0
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Constant Contact
8.0
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Constant Contact
8.3
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Constant Contact
7.7

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Constant Contact
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Constant Contact
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Constant Contact
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Constant Contact
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Constant Contact
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Constant Contact
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Constant Contact

Pre-Send Testing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.3
URL Validation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.5
Link Tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.3
Image Validation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.1
Inbox Display
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.0
Email Accessibility Tools
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.3
Spelling and Grammar Check
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.2
Spam Testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.2
Email Previews
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
8.7

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Constant Contact

  • It comprises very interesting tools that help us in making newsletters look more mobile friendly and bring day-to-day convenience for the users.
  • It gives us maximum freedom for creating interactive and attractive marketing campaigns.
  • This comprehensive platform helps me a lot in completing marketing strategies.
  • Efficient reporting and statistics is the biggest plus of this tool.
Elizabeth Mason | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Constant Contact

Mailchimp has ess customizable options and very basic pre-built templates. Very few features and options compared to Constant Contact. It's better for absolute beginners who are starting a business as Mailchimp provides a free trial of up to 200 customers which is good for beginners. Overall for small-scale as well as professionals and established ongoing businesses Constant Contact is definitely a better choice.
Pragya Jha | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Constant Contact

  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Anonymous | TrustRadius Reviewer

Screenshots

Constant Contact

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Constant Contact
8.2

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Constant Contact
9.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Constant Contact
10.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Constant Contact
9.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Constant Contact
10.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Constant Contact
10.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Constant Contact
10.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Constant Contact
10.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Constant Contact
10.0

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