123 Ratings
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Score 8.7 out of 100
14 Ratings
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Score 7.5 out of 100

Feature Set Ratings

  • Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 1 feature set: Social Media Marketing
  • Mautic (open source) ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

70%
7.1

Mautic

71%
Mautic (open source) ranks higher in 6/9 features

WYSIWYG email editor

4.0
40%
10 Ratings
4.6
46%
6 Ratings

Dynamic content

8.0
80%
7 Ratings
5.7
57%
7 Ratings

Ability to test dynamic content

7.5
75%
8 Ratings
5.7
57%
7 Ratings

Landing pages

5.1
51%
8 Ratings
7.5
75%
5 Ratings

A/B testing

7.0
70%
10 Ratings
7.6
76%
6 Ratings

Mobile optimization

6.9
69%
7 Ratings
8.3
83%
6 Ratings

Email deliverability reporting

8.0
80%
20 Ratings
7.0
70%
11 Ratings

List management

8.0
80%
9 Ratings
9.3
93%
7 Ratings

Triggered drip sequences

8.0
80%
8 Ratings
8.0
80%
6 Ratings

Lead Management

7.4

Acoustic Campaign (formerly IBM Watson Campaign Automation)

74%
8.0

Mautic

80%
Mautic (open source) ranks higher in 3/4 features

Lead nurturing

6.1
61%
8 Ratings
8.3
83%
7 Ratings

Lead scoring and grading

7.9
79%
7 Ratings
8.3
83%
7 Ratings

Data quality management

8.0
80%
7 Ratings
7.7
77%
5 Ratings

Automated sales alerts and tasks

7.5
75%
4 Ratings
7.5
75%
5 Ratings

Campaign Management

7.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

70%
7.8

Mautic

78%
Mautic (open source) ranks higher in 2/2 features

Calendaring

6.5
65%
8 Ratings
8.0
80%
5 Ratings

Event/webinar marketing

7.4
74%
4 Ratings
7.7
77%
4 Ratings

Social Media Marketing

6.3

Acoustic Campaign (formerly IBM Watson Campaign Automation)

63%
6.0

Mautic

60%
Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

Social sharing and campaigns

6.5
65%
4 Ratings
6.0
60%
3 Ratings

Social profile integration

6.2
62%
5 Ratings
6.0
60%
4 Ratings

Reporting & Analytics

4.5

Acoustic Campaign (formerly IBM Watson Campaign Automation)

45%
6.8

Mautic

68%
Mautic (open source) ranks higher in 3/3 features

Dashboards

4.2
42%
10 Ratings
7.3
73%
7 Ratings

Standard reports

4.2
42%
10 Ratings
6.3
63%
7 Ratings

Custom reports

5.1
51%
8 Ratings
6.9
69%
5 Ratings

Platform & Infrastructure

5.7

Acoustic Campaign (formerly IBM Watson Campaign Automation)

57%
6.0

Mautic

60%
Mautic (open source) ranks higher in 4/6 features

API

5.2
52%
9 Ratings
7.6
76%
7 Ratings

Role-based workflow & approvals

6.0
60%
4 Ratings
6.5
65%
3 Ratings

Customizability

5.9
59%
5 Ratings
7.6
76%
5 Ratings

Integration with Salesforce.com

4.3
43%
8 Ratings
6.4
64%
5 Ratings

Integration with Microsoft Dynamics CRM

5.0
50%
3 Ratings
4.0
40%
2 Ratings

Integration with SugarCRM

8.0
80%
2 Ratings
4.0
40%
2 Ratings

Attribute Ratings

  • Mautic (open source) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

4.1

Acoustic Campaign (formerly IBM Watson Campaign Automation)

41%
40 Ratings
7.7

Mautic

77%
7 Ratings

Likelihood to Renew

5.5

Acoustic Campaign (formerly IBM Watson Campaign Automation)

55%
30 Ratings

Mautic

N/A
0 Ratings

Usability

8.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

80%
6 Ratings

Mautic

N/A
0 Ratings

Availability

10.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

100%
4 Ratings

Mautic

N/A
0 Ratings

Performance

7.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

70%
4 Ratings

Mautic

N/A
0 Ratings

Support Rating

5.9

Acoustic Campaign (formerly IBM Watson Campaign Automation)

59%
10 Ratings

Mautic

N/A
0 Ratings

Online Training

9.0

Acoustic Campaign (formerly IBM Watson Campaign Automation)

90%
2 Ratings

Mautic

N/A
0 Ratings

Implementation Rating

7.4

Acoustic Campaign (formerly IBM Watson Campaign Automation)

74%
8 Ratings

Mautic

N/A
0 Ratings

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Mautic

Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.
Gulam Gaus Warsi | TrustRadius Reviewer

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Mautic

  • It reduces cost of using marketing automation for smaller companies
  • A lot of ways to integrate with third-party and our own developed plugins
  • A growing ecosystem of IT companies, helping clients to make the best use of Mautic (open source)
Dirk Spannaus | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Mautic

  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Shawngela Pierce | TrustRadius Reviewer

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Mautic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Mautic Editions & Modules

Edition
Mautic Marketing Automation$0
  1. none
Additional Pricing Details

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 4 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 4 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 10 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 8 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Mautic

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Mautic

We had originally tested Mailchimp and Sendy, but they are best used as bulk email marketing tools. Where Mautic really shines is as a full-service contact resource center, so you can do full contact list management, as-complicated-as-you want drip campaigns, all still while being significantly less expensive than a tool like Mailchimp.
Carl Doninger | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Mautic

  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Jimmy Guillermo | TrustRadius Reviewer

Screenshots

Mautic

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