Likelihood to Recommend Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
Read full review Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
Read full review Pros Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly. Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually. Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having. Read full review You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed) Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager. The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...) Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff. Read full review Cons Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform. Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually. LinkedIn: No LinkedIn integration available Read full review I think if they had a free trial option, we would be able to better evaluate our need before signing up. I wish there were more targeting features other than retargeting. Would love to target based on interests. Video features are limited. Would love to see new products here. Read full review Likelihood to Renew I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Read full review Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Read full review Usability The updates they have recently made have been time consuming to keep up with
Read full review Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Read full review Support Rating Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Read full review I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Read full review Implementation Rating They handled it well.
Read full review Alternatives Considered We have started using
Domo since we began using Acquisio and are extremely happy with
Domo . We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of
Domo , unless you specifically need reports with more sources of data, Acquisio is all you really need.
Read full review Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to
Google Ads , if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
Read full review Return on Investment Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns. Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency. Acquisio's quick customer service responsiveness let us get our questions answered quickly. Read full review More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us. Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers. Read full review ScreenShots