Acquisio vs. Skai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 8.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Skai
Score 8.7 out of 10
N/A
Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
AcquisioSkai
Editions & Modules
No answers on this topic
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
AcquisioSkai
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AcquisioSkai
Considered Both Products
Acquisio
Chose Acquisio
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid …
Chose Acquisio
We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Chose Acquisio
Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.
Skai
Chose Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize …
Chose Skai
We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations …
Top Pros
Top Cons
Features
AcquisioSkai
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Acquisio
-
Ratings
Skai
6.9
10 Ratings
Data Transfer00 Ratings8.310 Ratings
DSP integration00 Ratings5.55 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acquisio
-
Ratings
Skai
6.1
11 Ratings
Ad campaign creation00 Ratings7.411 Ratings
Ad deployment00 Ratings7.611 Ratings
Display advertising00 Ratings4.410 Ratings
Ad display and retargeting segmentation00 Ratings4.910 Ratings
Sequence targeting00 Ratings6.29 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
Skai
7.2
12 Ratings
Ad dashboards00 Ratings7.412 Ratings
Ad performance reports00 Ratings9.512 Ratings
Ad conversion tracking00 Ratings6.612 Ratings
Ad attribution reporting00 Ratings7.411 Ratings
Cross-channel ad management00 Ratings5.810 Ratings
Ad forecasting and optimization00 Ratings6.211 Ratings
User Ratings
AcquisioSkai
Likelihood to Recommend
8.0
(16 ratings)
9.1
(17 ratings)
Likelihood to Renew
5.4
(6 ratings)
7.8
(3 ratings)
Usability
6.0
(2 ratings)
9.3
(2 ratings)
Availability
-
(0 ratings)
3.6
(2 ratings)
Support Rating
8.2
(6 ratings)
9.3
(2 ratings)
Implementation Rating
8.0
(4 ratings)
-
(0 ratings)
User Testimonials
AcquisioSkai
Likelihood to Recommend
Newfold Digital
Acquisio recommends using promotion intelligently to accomplish your goals because it is a critical component of achieving them. It is a wonderful platform for advertising and marketing your business in various ways to attract a large number of people. Excellent for scaling your staff and managing multiple SEM campaigns. That's why I recommend Acquisio definitely for your business.
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Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Pros
Newfold Digital
  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
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Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Cons
Newfold Digital
  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
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Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Skai
Very responsive and bring fast answers for problems
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Implementation Rating
Newfold Digital
They handled it well.
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Skai
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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