Act! CRM vs. ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act! CRM
Score 7.0 out of 10
N/A
Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.
$22
per month
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
Pricing
Act! CRMActiveCampaign
Editions & Modules
Essentials
$22
per user, per month
Act! Premium - Basic
$37.50
per user, per month (billed annually)
Standard
$40
per user, per month
Expert
$55
per user, per month
Select - Extra Features
$79
per user, per month (billed annually)
Complete - Extra Features
$199
per user, per month (billed annually)
Advanced - Extra Features
$399
per user, per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
Act! CRMActiveCampaign
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor SaaS version, discount available for annual subscription.
More Pricing Information
Features
Act! CRMActiveCampaign
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act! CRM
6.5
3 Ratings
17% below category average
ActiveCampaign
-
Ratings
Customer data management / contact management9.83 Ratings00 Ratings
Workflow management7.42 Ratings00 Ratings
Territory management8.52 Ratings00 Ratings
Opportunity management9.63 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)1.73 Ratings00 Ratings
Quote & order management4.01 Ratings00 Ratings
Interaction tracking9.52 Ratings00 Ratings
Channel / partner relationship management1.42 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act! CRM
6.0
2 Ratings
22% below category average
ActiveCampaign
-
Ratings
Case management1.82 Ratings00 Ratings
Call center management8.22 Ratings00 Ratings
Help desk management8.01 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act! CRM
2.0
3 Ratings
116% below category average
ActiveCampaign
-
Ratings
Lead management2.03 Ratings00 Ratings
Email marketing2.03 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act! CRM
4.0
2 Ratings
62% below category average
ActiveCampaign
-
Ratings
Task management8.02 Ratings00 Ratings
Billing and invoicing management1.01 Ratings00 Ratings
Reporting3.02 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act! CRM
4.8
3 Ratings
45% below category average
ActiveCampaign
-
Ratings
Forecasting4.02 Ratings00 Ratings
Pipeline visualization4.83 Ratings00 Ratings
Customizable reports5.52 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act! CRM
3.2
3 Ratings
81% below category average
ActiveCampaign
-
Ratings
Custom fields7.83 Ratings00 Ratings
Custom objects2.02 Ratings00 Ratings
Scripting environment2.01 Ratings00 Ratings
API for custom integration1.12 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Act! CRM
8.0
2 Ratings
4% below category average
ActiveCampaign
-
Ratings
Single sign-on capability7.01 Ratings00 Ratings
Role-based user permissions9.02 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act! CRM
1.7
3 Ratings
123% below category average
ActiveCampaign
-
Ratings
Marketing automation1.73 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act! CRM
2.0
3 Ratings
116% below category average
ActiveCampaign
-
Ratings
Mobile access2.03 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act! CRM
-
Ratings
ActiveCampaign
8.9
664 Ratings
14% above category average
WYSIWYG email editor00 Ratings9.5581 Ratings
Dynamic content00 Ratings9.1520 Ratings
Ability to test dynamic content00 Ratings8.8471 Ratings
Landing pages00 Ratings7.9338 Ratings
A/B testing00 Ratings9.2380 Ratings
Mobile optimization00 Ratings9.4526 Ratings
Email deliverability reporting00 Ratings7.1631 Ratings
List management00 Ratings9.6650 Ratings
Triggered drip sequences00 Ratings9.7574 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act! CRM
-
Ratings
ActiveCampaign
7.5
524 Ratings
3% below category average
Lead nurturing automation00 Ratings9.2491 Ratings
Lead scoring and grading00 Ratings8.0359 Ratings
Data quality management00 Ratings9.3401 Ratings
Automated sales alerts and tasks00 Ratings9.3355 Ratings
Lead segmentation and distribution00 Ratings1.81 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act! CRM
-
Ratings
ActiveCampaign
9.6
374 Ratings
23% above category average
Calendaring00 Ratings9.7295 Ratings
Event/webinar marketing00 Ratings9.5286 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act! CRM
-
Ratings
ActiveCampaign
9.6
287 Ratings
24% above category average
Social sharing and campaigns00 Ratings9.7254 Ratings
Social profile integration00 Ratings9.5250 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act! CRM
-
Ratings
ActiveCampaign
8.4
627 Ratings
11% above category average
Dashboards00 Ratings8.0597 Ratings
Standard reports00 Ratings8.0584 Ratings
Custom reports00 Ratings9.2377 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act! CRM
-
Ratings
ActiveCampaign
9.3
491 Ratings
20% above category average
API00 Ratings9.6391 Ratings
Role-based workflow & approvals00 Ratings9.3267 Ratings
Customizability00 Ratings9.5420 Ratings
Integration with Salesforce.com00 Ratings9.492 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.860 Ratings
Integration with SugarCRM00 Ratings9.856 Ratings
Third-party software integrations00 Ratings7.520 Ratings
Best Alternatives
Act! CRMActiveCampaign
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act! CRMActiveCampaign
Likelihood to Recommend
2.2
(18 ratings)
7.7
(676 ratings)
Likelihood to Renew
1.0
(2 ratings)
8.4
(25 ratings)
Usability
7.0
(7 ratings)
7.7
(38 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
7.1
(5 ratings)
Support Rating
1.8
(14 ratings)
1.3
(41 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
1.0
(2 ratings)
8.7
(14 ratings)
Configurability
-
(0 ratings)
6.4
(4 ratings)
Ease of integration
-
(0 ratings)
9.0
(4 ratings)
Product Scalability
-
(0 ratings)
1.4
(5 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(4 ratings)
Vendor pre-sale
-
(0 ratings)
7.2
(4 ratings)
User Testimonials
Act! CRMActiveCampaign
Likelihood to Recommend
ACT! LLC
Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
Read full review
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Pros
ACT! LLC
  • Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
  • Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
  • User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
  • Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
  • Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
  • Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
  • Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
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ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Cons
ACT! LLC
  • Not intuitive to use. I will have to contact support for help if I haven't used some functions in a while.
  • It's near impossible to delete duplicates as they have to be deleted individually. This is a problem if you have more than 5000 contacts.
  • Reporting is difficult.
Read full review
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Likelihood to Renew
ACT! LLC
There are a lot of good SaaS options on the market but SwiftPage ACT still has a place in the mix today. It depends on your needs, goals, processes, and people
Read full review
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Usability
ACT! LLC
Try printing reports with each record's notes section - really awful output that you are embarrassed to show anyone. Want to add a new record to a group, ACT will present another record for the group assignment. Want to work seamlessly with email? Forget it!
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ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Reliability and Availability
ACT! LLC
No answers on this topic
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Performance
ACT! LLC
No answers on this topic
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Support Rating
ACT! LLC
There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
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ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Implementation Rating
ACT! LLC
Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
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ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Alternatives Considered
ACT! LLC
ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
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ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Scalability
ACT! LLC
No answers on this topic
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Return on Investment
ACT! LLC
  • It's been easy to keep track of progress of goals with the software. This provides the opportunity to know what is working and what is not.
  • We have had to adjust a lot of things since the Virus issue took a foothold, but it is providing invaluable to make those adjustments.
  • Our ROI has increased at least 30%.
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ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time