What users are saying about
345 Ratings
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Score 7 out of 101
7 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Cordial Messaging Platform

HELPFUL:- Adding browse events to our website and subsequent automated trigger emails. - A/B testing on subject lines for automated templates.- Scheduling emails in the user's time zone.NOT HELPFUL:- A/B testing on subject lines for batch (manual) messages.- Sending to users based on their optimal email open patterns.- Stage vs Production interaction.
Nichole Aramapakul profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Cordial Messaging Platform
7.6
WYSIWYG email editor
Act-On
8.1
Cordial Messaging Platform
4.9
Dynamic content
Act-On
7.4
Cordial Messaging Platform
6.7
Ability to test dynamic content
Act-On
7.0
Cordial Messaging Platform
6.8
Landing pages
Act-On
7.1
Cordial Messaging Platform
10.0
A/B testing
Act-On
6.8
Cordial Messaging Platform
7.0
Mobile optimization
Act-On
6.6
Cordial Messaging Platform
7.6
Email deliverability
Act-On
7.9
Cordial Messaging Platform
8.5
List management
Act-On
6.7
Cordial Messaging Platform
7.8
Triggered drip sequences
Act-On
9.0
Cordial Messaging Platform
9.3

Lead Management

Act-On
7.4
Cordial Messaging Platform
Lead nurturing
Act-On
7.1
Cordial Messaging Platform
Lead scoring and grading
Act-On
7.7
Cordial Messaging Platform
Data quality management
Act-On
7.9
Cordial Messaging Platform
Automated sales alerts and tasks
Act-On
7.1
Cordial Messaging Platform

Campaign Management

Act-On
7.8
Cordial Messaging Platform
Calendaring
Act-On
6.8
Cordial Messaging Platform
Event/webinar marketing
Act-On
8.7
Cordial Messaging Platform

Social Media Marketing

Act-On
8.2
Cordial Messaging Platform
Social sharing and campaigns
Act-On
8.2
Cordial Messaging Platform
Social profile integration
Act-On
8.2
Cordial Messaging Platform

Reporting & Analytics

Act-On
6.2
Cordial Messaging Platform
7.4
Dashboards
Act-On
6.0
Cordial Messaging Platform
8.8
Standard reports
Act-On
6.6
Cordial Messaging Platform
7.1
Custom reports
Act-On
6.1
Cordial Messaging Platform
6.3

Platform & Infrastructure

Act-On
7.4
Cordial Messaging Platform
API
Act-On
8.9
Cordial Messaging Platform
Role-based workflow & approvals
Act-On
7.2
Cordial Messaging Platform
Customizability
Act-On
6.9
Cordial Messaging Platform
Integration with Salesforce.com
Act-On
8.0
Cordial Messaging Platform
Integration with Microsoft Dynamics CRM
Act-On
6.7
Cordial Messaging Platform
Integration with SugarCRM
Act-On
7.0
Cordial Messaging Platform

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • The UI is very clean and simple. Allow for easy navigation.
  • The sculpt tool in Cordial allows for easy email creation.
No photo available

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
  • The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Command IQ: Comparable to them (it was a long time ago).Vero: Exceeds them.
Nichole Aramapakul profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Browse events on our product pages and our trigger email series has introduced a new monthly revenue stream to our business.
  • Increased engagement due to automated sends based on user behavior.
  • Stronger customer onboarding due to "Welcome Email Series" automation.
Nichole Aramapakul profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Cordial Messaging Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Cordial Messaging Platform Editions & Modules
Cordial Messaging Platform
Additional Pricing Details