What users are saying about
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361 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Act-On

Act-On is a great program for organizations who are on the smaller end. The system is easy to navigate and teach to others, which is crucial to the success of an organization that values time and efficiency. Each of the platforms are important in the success of marketing campaigns and gathering information to then succeed down the line. Act-On was able to sync with our database giving us information on multiple layers.
Danielle Armour profile photo

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
emfluence Marketing Platform
8.4
WYSIWYG email editor
Act-On
7.5
emfluence Marketing Platform
8.5
Dynamic content
Act-On
7.2
emfluence Marketing Platform
8.7
Ability to test dynamic content
Act-On
7.2
emfluence Marketing Platform
8.5
Landing pages
Act-On
7.4
emfluence Marketing Platform
8.5
A/B testing
Act-On
7.2
emfluence Marketing Platform
8.7
Mobile optimization
Act-On
7.9
emfluence Marketing Platform
8.0
Email deliverability
Act-On
7.9
emfluence Marketing Platform
9.0
List management
Act-On
8.2
emfluence Marketing Platform
8.0
Triggered drip sequences
Act-On
8.4
emfluence Marketing Platform
8.0

Lead Management

Act-On
7.7
emfluence Marketing Platform
8.0
Lead nurturing
Act-On
8.1
emfluence Marketing Platform
8.0
Lead scoring and grading
Act-On
8.0
emfluence Marketing Platform
7.0
Data quality management
Act-On
7.0
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Act-On
7.6
emfluence Marketing Platform
8.0

Campaign Management

Act-On
7.5
emfluence Marketing Platform
10.0
Calendaring
Act-On
6.8
emfluence Marketing Platform
10.0
Event/webinar marketing
Act-On
8.3
emfluence Marketing Platform
10.0

Social Media Marketing

Act-On
6.6
emfluence Marketing Platform
10.0
Social sharing and campaigns
Act-On
6.7
emfluence Marketing Platform
10.0
Social profile integration
Act-On
6.4
emfluence Marketing Platform
10.0

Reporting & Analytics

Act-On
6.7
emfluence Marketing Platform
8.4
Dashboards
Act-On
6.8
emfluence Marketing Platform
8.5
Standard reports
Act-On
7.0
emfluence Marketing Platform
8.5
Custom reports
Act-On
6.2
emfluence Marketing Platform
8.2

Platform & Infrastructure

Act-On
7.7
emfluence Marketing Platform
8.3
API
Act-On
7.1
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Act-On
7.5
emfluence Marketing Platform
8.0
Customizability
Act-On
7.0
emfluence Marketing Platform
9.0
Integration with Salesforce.com
Act-On
8.2
emfluence Marketing Platform
Integration with Microsoft Dynamics CRM
Act-On
7.8
emfluence Marketing Platform
Integration with SugarCRM
Act-On
8.6
emfluence Marketing Platform

Pros

Act-On

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo

emfluence Marketing Platform

  • The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
  • Our email templates were created to match our website and we have access to edit them to customize even further.
  • The new drag and drop is a lot easier to move blocks of text around within the email template.
  • We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
  • The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Marla Hanover profile photo

Cons

Act-On

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo

emfluence Marketing Platform

  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

I chose Act-On from a listing of about 15-20 systems for automated cloud-based digital marketing. Act-On offered the best email marketing system for me by a wide margin. I needed a versatile, easy to use, and comprehensive system to create attractive marketing communication vehicles, have the capability to incorporate forms, check lists, document/photo inclusions, and other basics so I could create professional advertising to be sent and results tracked. Act-On offered all of this for a very good price in a size package that fit my needs very well. Overall, the compelling attraction was infinite access to helpers without limitation or extra cost.
Charles Harte profile photo

emfluence Marketing Platform

We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to our office for meetings. It's been a very personal relationship with their staff and I have become friends with some of their staff over the years. Even though we are a small organization, they make us feel like we are their top client. I always get a quick response when I email support and they handle any issues or questions withing 24/48 hours, sometimes even sooner.
Marla Hanover profile photo

Return on Investment

Act-On

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo

emfluence Marketing Platform

  • We actually just finished a case study with our team it can be found here: https://emfluence.com/case-study/concorde-career-colleges-new-student-series
Lisa Reinhart profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.

emfluence Marketing Platform Editions & Modules

emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

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