What users are saying about
340 Ratings
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Score 7 out of 101
5 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

emfluence Marketing Platform

The platform itself is fantastic for email engagement and for setting up touch points with your segment audiences. Since we aren't a retail type business I can't really talk to the "sales/specials" aspect - but having been to several user conferences that seems to be a solid fit for anyone looking for digital solutions.
Lisa Reinhart profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
emfluence Marketing Platform
8.4
WYSIWYG email editor
Act-On
7.9
emfluence Marketing Platform
8.5
Dynamic content
Act-On
7.1
emfluence Marketing Platform
8.7
Ability to test dynamic content
Act-On
6.7
emfluence Marketing Platform
8.5
Landing pages
Act-On
7.0
emfluence Marketing Platform
8.5
A/B testing
Act-On
6.9
emfluence Marketing Platform
8.7
Mobile optimization
Act-On
6.8
emfluence Marketing Platform
8.0
Email deliverability
Act-On
7.8
emfluence Marketing Platform
9.0
List management
Act-On
6.4
emfluence Marketing Platform
8.0
Triggered drip sequences
Act-On
9.2
emfluence Marketing Platform
8.0

Lead Management

Act-On
7.3
emfluence Marketing Platform
8.0
Lead nurturing
Act-On
7.0
emfluence Marketing Platform
8.0
Lead scoring and grading
Act-On
7.4
emfluence Marketing Platform
7.0
Data quality management
Act-On
7.9
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Act-On
6.7
emfluence Marketing Platform
8.0

Campaign Management

Act-On
7.6
emfluence Marketing Platform
10.0
Calendaring
Act-On
6.8
emfluence Marketing Platform
10.0
Event/webinar marketing
Act-On
8.5
emfluence Marketing Platform
10.0

Social Media Marketing

Act-On
7.9
emfluence Marketing Platform
10.0
Social sharing and campaigns
Act-On
7.9
emfluence Marketing Platform
10.0
Social profile integration
Act-On
7.9
emfluence Marketing Platform
10.0

Reporting & Analytics

Act-On
5.7
emfluence Marketing Platform
8.4
Dashboards
Act-On
5.5
emfluence Marketing Platform
8.5
Standard reports
Act-On
6.0
emfluence Marketing Platform
8.5
Custom reports
Act-On
5.7
emfluence Marketing Platform
8.2

Platform & Infrastructure

Act-On
7.3
emfluence Marketing Platform
8.3
API
Act-On
9.2
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Act-On
6.8
emfluence Marketing Platform
8.0
Customizability
Act-On
6.7
emfluence Marketing Platform
9.0
Integration with Salesforce.com
Act-On
8.0
emfluence Marketing Platform
Integration with Microsoft Dynamics CRM
Act-On
6.1
emfluence Marketing Platform
Integration with SugarCRM
Act-On
7.0
emfluence Marketing Platform

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
  • We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
  • We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
Lisa Reinhart profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to our office for meetings. It's been a very personal relationship with their staff and I have become friends with some of their staff over the years. Even though we are a small organization, they make us feel like we are their top client. I always get a quick response when I email support and they handle any issues or questions withing 24/48 hours, sometimes even sooner.
Marla Hanover profile photo

Return on Investment

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo
  • We actually just finished a case study with our team it can be found here: https://emfluence.com/case-study/concorde-career-colleges-new-student-series
Lisa Reinhart profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

emfluence Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.
emfluence Marketing Platform Editions & Modules
emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.