What users are saying about
404 Ratings
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Score 8.4 out of 100
8 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
  • emfluence Marketing Platform ranks higher in 1 feature set: Campaign Management

Email & Online Marketing

8.9

Act-On

89%
8.4

emfluence Marketing Platform

84%
Act-On Software ranks higher in 8/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
9.1
91%
6 Ratings

Dynamic content

9.2
92%
92 Ratings
8.6
86%
6 Ratings

Ability to test dynamic content

8.6
86%
92 Ratings
8.2
82%
6 Ratings

Landing pages

8.9
89%
108 Ratings
8.2
82%
4 Ratings

A/B testing

9.1
91%
95 Ratings
8.2
82%
5 Ratings

Mobile optimization

9.1
91%
103 Ratings
7.7
77%
5 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
9.1
91%
10 Ratings

List management

8.9
89%
111 Ratings
8.2
82%
6 Ratings

Triggered drip sequences

8.5
85%
87 Ratings
8.2
82%
4 Ratings

Lead Management

9.3

Act-On

93%
8.1

emfluence Marketing Platform

81%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
9.1
91%
5 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
7.7
77%
4 Ratings

Data quality management

9.2
92%
102 Ratings
8.2
82%
4 Ratings

Automated sales alerts and tasks

9.1
91%
95 Ratings
7.3
73%
3 Ratings

Campaign Management

8.0

Act-On

80%
8.4

emfluence Marketing Platform

84%
Act-On Software ranks higher in 1/2 features

Calendaring

6.8
68%
8 Ratings
8.2
82%
3 Ratings

Event/webinar marketing

9.1
91%
76 Ratings
8.6
86%
3 Ratings

Social Media Marketing

9.2

Act-On

92%
8.4

emfluence Marketing Platform

84%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.2
92%
69 Ratings
8.2
82%
3 Ratings

Social profile integration

9.2
92%
63 Ratings
8.6
86%
3 Ratings

Reporting & Analytics

8.9

Act-On

89%
6.7

emfluence Marketing Platform

67%
Act-On Software ranks higher in 2/3 features

Dashboards

8.7
87%
109 Ratings
9.1
91%
6 Ratings

Standard reports

8.7
87%
112 Ratings
7.3
73%
6 Ratings

Custom reports

9.4
94%
84 Ratings
3.6
36%
6 Ratings

Platform & Infrastructure

9.0

Act-On

90%
8.2

emfluence Marketing Platform

82%
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
8.6
86%
3 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
8.6
86%
3 Ratings

Customizability

9.4
94%
89 Ratings
8.2
82%
5 Ratings

Integration with Salesforce.com

9.2
92%
65 Ratings
7.3
73%
2 Ratings

Integration with Microsoft Dynamics CRM

9.1
91%
36 Ratings
8.2
82%
2 Ratings

Integration with SugarCRM

8.2
82%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
9.1

emfluence Marketing Platform

91%
6 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Usability

9.1

Act-On

91%
32 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Availability

9.1

Act-On

91%
28 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings

emfluence Marketing Platform

N/A
0 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

emfluence Marketing Platform

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

emfluence Marketing Platform

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

emfluence Marketing Platform

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Anonymous | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

emfluence Marketing Platform

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Marla Hanover | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00

Starting Price

$0 per month

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.001
Up to 80,000 Active Emails$1000.001
Up to 100,000 Active Emails$1200.001
Up to 150,000 Active Emails$1500.001
Up to 200,000 Active Emails$1800.001
Up to 250,000 Active Emails$2000.001
Up to 500,000 Active Emails$3200.001
Up to 1,000,000 Active Emails$4200.001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

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