What users are saying about

Act-On

328 Ratings
Score 7 out of 101

emfluence Marketing Platform

4 Ratings
Score 9 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
emfluence Marketing Platform
8.4
WYSIWYG email editor
Act-On
7.3
emfluence Marketing Platform
8.5
Dynamic content
Act-On
6.9
emfluence Marketing Platform
8.7
Ability to test dynamic content
Act-On
6.6
emfluence Marketing Platform
8.5
Landing pages
Act-On
7.8
emfluence Marketing Platform
8.5
A/B testing
Act-On
8.0
emfluence Marketing Platform
8.7
Mobile optimization
Act-On
7.7
emfluence Marketing Platform
8.0
Email deliverability
Act-On
8.8
emfluence Marketing Platform
9.0
List management
Act-On
6.0
emfluence Marketing Platform
8.0
Triggered drip sequences
Act-On
8.3
emfluence Marketing Platform
8.0

Lead Management

Act-On
6.7
emfluence Marketing Platform
8.0
Lead nurturing
Act-On
6.3
emfluence Marketing Platform
8.0
Lead scoring and grading
Act-On
6.9
emfluence Marketing Platform
7.0
Data quality management
Act-On
7.1
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Act-On
6.4
emfluence Marketing Platform
8.0

Campaign Management

Act-On
7.5
emfluence Marketing Platform
10.0
Calendaring
Act-On
6.8
emfluence Marketing Platform
10.0
Event/webinar marketing
Act-On
8.3
emfluence Marketing Platform
10.0

Social Media Marketing

Act-On
6.7
emfluence Marketing Platform
10.0
Social sharing and campaigns
Act-On
6.4
emfluence Marketing Platform
10.0
Social profile integration
Act-On
7.0
emfluence Marketing Platform
10.0

Reporting & Analytics

Act-On
5.3
emfluence Marketing Platform
8.4
Dashboards
Act-On
4.7
emfluence Marketing Platform
8.5
Standard reports
Act-On
5.7
emfluence Marketing Platform
8.5
Custom reports
Act-On
5.6
emfluence Marketing Platform
8.2

Platform & Infrastructure

Act-On
6.5
emfluence Marketing Platform
8.3
API
Act-On
8.0
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Act-On
6.4
emfluence Marketing Platform
8.0
Customizability
Act-On
5.1
emfluence Marketing Platform
9.0
Integration with Salesforce.com
Act-On
8.0
emfluence Marketing Platform
Integration with Microsoft Dynamics CRM
Act-On
4.1
emfluence Marketing Platform
Integration with SugarCRM
Act-On
7.1
emfluence Marketing Platform

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
  • We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
  • We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
Lisa Reinhart profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
It definitely does a better job for what we are doing for client than ClickDimensions, but Salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
Adam Pane profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

emfluence Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.
emfluence Marketing Platform Editions & Modules
emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.