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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act-On

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    ReviewTrackers

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.

    $49

    Per Month, Per Location

    Pricing
    Act-OnReviewTrackers
    Editions & Modules
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    Professional Plan
    $49
    Per Month, Per Location
    Enterprise Plan
    $59
    Per Month, Per Location
    Offerings
    Pricing Offerings
    Act-OnReviewTrackers
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.—
    More Pricing Information
    Community Pulse
    Act-OnReviewTrackers
    Considered Both Products
    Act-On
    No answer on this topic
    ReviewTrackers
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    16 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    16 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    16 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    15 Answers
    No answers on this topic
    Features
    Act-OnReviewTrackers
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act-On Software and ReviewTrackers
    Feature
    Act-On Software
    8.3
    124 Ratings
    7% above category average
    ReviewTrackers
    -
    Ratings
    WYSIWYG email editor7.6123 Ratings00 Ratings
    Dynamic content8.2102 Ratings00 Ratings
    Ability to test dynamic content8.1102 Ratings00 Ratings
    Landing pages8.2118 Ratings00 Ratings
    A/B testing8.2106 Ratings00 Ratings
    Mobile optimization8.3113 Ratings00 Ratings
    Email deliverability reporting8.4123 Ratings00 Ratings
    List management8.7122 Ratings00 Ratings
    Triggered drip sequences8.698 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Act-On Software and ReviewTrackers
    Feature
    Act-On Software
    8.3
    124 Ratings
    4% above category average
    ReviewTrackers
    -
    Ratings
    Lead nurturing automation8.5113 Ratings00 Ratings
    Lead scoring and grading8.4113 Ratings00 Ratings
    Data quality management8.2112 Ratings00 Ratings
    Automated sales alerts and tasks7.8104 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act-On Software and ReviewTrackers
    Feature
    Act-On Software
    7.6
    84 Ratings
    1% above category average
    ReviewTrackers
    -
    Ratings
    Calendaring6.88 Ratings00 Ratings
    Event/webinar marketing8.383 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act-On Software and ReviewTrackers
    Feature
    Act-On Software
    7.4
    75 Ratings
    2% below category average
    ReviewTrackers
    -
    Ratings
    Social sharing and campaigns7.473 Ratings00 Ratings
    Social profile integration7.367 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act-On Software and ReviewTrackers
    Feature
    Act-On Software
    7.5
    124 Ratings
    0% below category average
    ReviewTrackers
    -
    Ratings
    Dashboards7.6118 Ratings00 Ratings
    Standard reports7.6122 Ratings00 Ratings
    Custom reports7.493 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act-On Software and ReviewTrackers
    Feature
    Act-On Software
    7.7
    117 Ratings
    1% above category average
    ReviewTrackers
    -
    Ratings
    API8.277 Ratings00 Ratings
    Role-based workflow & approvals8.678 Ratings00 Ratings
    Customizability7.698 Ratings00 Ratings
    Integration with Salesforce.com8.569 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.038 Ratings00 Ratings
    Integration with SugarCRM6.930 Ratings00 Ratings
    Third-party software integrations7.58 Ratings00 Ratings
    Best Alternatives
    Act-OnReviewTrackers
    Small Businesses
    Vbout
    Score9.9 out of 10
    Trustpilot
    Score6.8 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    PowerReviews
    Score7.8 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Bazaarvoice
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act-OnReviewTrackers
    Likelihood to Recommend
    8.9
    (229 ratings)
    10.0
    (23 ratings)
    Likelihood to Renew
    8.9
    (112 ratings)
    9.1
    (1 ratings)
    Usability
    8.3
    (44 ratings)
    9.1
    (1 ratings)
    Availability
    9.1
    (14 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (13 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (39 ratings)
    9.1
    (1 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.3
    (16 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (22 ratings)
    9.1
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Act-OnReviewTrackers
    Likelihood to Recommend
    Act-On
    We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
    Incentivized
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    ReviewTrackers
    Some key questions would include how many users need to view the reviews, what functionality is given to the various users and how often the reviews need to be delivered. Those were important options for us in choosing this platform. Knowing we could customize the reports for each user was a nice feature.
    Incentivized
    Read full review
    Pros
    Act-On
    • The templates are easy to use and set up campaigns.
    • It's simple to use, and the email editor features a drag-and-drop interface.
    • It's easy to set up a drip campaign or a series of scheduled emails.
    • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
    Incentivized
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    ReviewTrackers
    • Review Trackers has a great support team! Any questions or concerns I had were answered promptly and handled quickly!
    • Review Trackers makes requesting reviews more professional with their customized templates. They also make it easy to direct patients to whichever particular review sites we'd like them to review on.
    • Review Trackers has made monitoring our online traffic and reviews much easier. The dashboard is very user friendly and easy to navigate.
    • Review Trackers is great with their email notifications. I love getting to work and seeing that a new review has been left!
    Incentivized
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    Cons
    Act-On
    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Incentivized
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    ReviewTrackers
    • I wish reviews came in immediately. I know there are technical challenges for doing this, but it would allow my team to respond to customers immediately rather than sometimes having to wait until the next day.
    • I'd like to be able to manage users through locations, meaning I want to open a location in the dashboard and manage users from there rather than managing locations from the user management section. This would make it a little easier to make sure that the right users have been assigned to the right locations.
    • Audits of review site URLs set for my locations should be automated. I have to go in every so often to make sure everything is still accurate. If accurate URLs are not set reviews will not be pulled.
    Incentivized
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    Likelihood to Renew
    Act-On
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review
    ReviewTrackers
    No complaints. For a great price, we get exactly what we need out of it. Templates for review requests, as well as the ability to monitor the requests coming in and what our patients are saying about our services. It also gives the patients easy access to a direct link to review sites.
    Incentivized
    Read full review
    Usability
    Act-On
    It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
    Incentivized
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    ReviewTrackers
    It was super easy to access the dashboard and view everything that was going on. I also love the review request template ... it's great at the end of the week starting to see reviews come in.
    Incentivized
    Read full review
    Reliability and Availability
    Act-On
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Read full review
    ReviewTrackers
    No answers on this topic
    Performance
    Act-On
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review
    ReviewTrackers
    No answers on this topic
    Support Rating
    Act-On
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review
    ReviewTrackers
    They are always there when I need them, and there has never been an issue with the support team. They are prompt with their responses and always very polite and eager to help me out. I also frequently have them asking me if there is anything additional they can do, which I greatly appreciate
    Incentivized
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    In-Person Training
    Act-On
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review
    ReviewTrackers
    No answers on this topic
    Online Training
    Act-On
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review
    ReviewTrackers
    No answers on this topic
    Implementation Rating
    Act-On
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Read full review
    ReviewTrackers
    LOVE REVIEW TRACKERS.
    Incentivized
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    Alternatives Considered
    Act-On
    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Incentivized
    Read full review
    ReviewTrackers
    We did some internet searches for a product like this and we found that review trackers had what we were looking for. I was able to call the day I decided to move forward with the product and arrange for a demo. I signed up the same day and am very satisfied with the outcome.
    Incentivized
    Read full review
    Scalability
    Act-On
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review
    ReviewTrackers
    No answers on this topic
    Return on Investment
    Act-On
    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Incentivized
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    ReviewTrackers
    • ReviewTrackers has met each expectation we have set with ease. We've been able to maintain a more visible presence in the public review space, showing our past and potential guests we are engaged and take their feedback seriously.
    • We are able to set goals for our properties to try and receive a higher score year over year for specific platforms and this wouldn't be possible without ReviewTrackers ability to have the entirety of each property's historical data.
    Incentivized
    Read full review
    ScreenShots

    Act-On Screenshots

    Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

    ReviewTrackers Screenshots

    Screenshot of Dashboard on a mobile deviceScreenshot of 100+ review sites for greater visibility into business feedback.Screenshot of ReviewTrackers for business reputation management