What users are saying about
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 3.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Sales Engine International

We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline.As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Sales Engine International
2.3
WYSIWYG email editor
Act-On
7.9
Sales Engine International
2.0
Dynamic content
Act-On
7.1
Sales Engine International
Ability to test dynamic content
Act-On
6.7
Sales Engine International
Landing pages
Act-On
7.0
Sales Engine International
4.0
A/B testing
Act-On
6.9
Sales Engine International
Mobile optimization
Act-On
6.8
Sales Engine International
Email deliverability
Act-On
7.8
Sales Engine International
1.0
List management
Act-On
6.4
Sales Engine International
2.0
Triggered drip sequences
Act-On
9.2
Sales Engine International

Lead Management

Act-On
7.3
Sales Engine International
2.3
Lead nurturing
Act-On
7.0
Sales Engine International
1.0
Lead scoring and grading
Act-On
7.4
Sales Engine International
2.0
Data quality management
Act-On
7.9
Sales Engine International
2.0
Automated sales alerts and tasks
Act-On
6.7
Sales Engine International
4.0

Campaign Management

Act-On
7.6
Sales Engine International
1.0
Calendaring
Act-On
6.8
Sales Engine International
1.0
Event/webinar marketing
Act-On
8.5
Sales Engine International
1.0

Social Media Marketing

Act-On
7.9
Sales Engine International
1.0
Social sharing and campaigns
Act-On
7.9
Sales Engine International
1.0
Social profile integration
Act-On
7.9
Sales Engine International

Reporting & Analytics

Act-On
5.7
Sales Engine International
1.0
Dashboards
Act-On
5.5
Sales Engine International
1.0
Standard reports
Act-On
6.0
Sales Engine International
1.0
Custom reports
Act-On
5.7
Sales Engine International
1.0

Platform & Infrastructure

Act-On
7.3
Sales Engine International
1.5
API
Act-On
9.2
Sales Engine International
1.0
Role-based workflow & approvals
Act-On
6.8
Sales Engine International
3.0
Customizability
Act-On
6.7
Sales Engine International
1.0
Integration with Salesforce.com
Act-On
8.0
Sales Engine International
Integration with Microsoft Dynamics CRM
Act-On
6.1
Sales Engine International
1.0
Integration with SugarCRM
Act-On
7.0
Sales Engine International

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Automating the marketing process
  • Allows us to be flexible with our campaigns and emails
  • Provides a repository of support/how-to documents
No photo available

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Some bugs when using on a Mac.
  • Turnover of support team - since acquisition by SalesEngine the Manticore team has changed quite a bit.
  • Daily reports aren't as robust as some solutions - hard to get good company info on anonymous visits.
Meredith Oakes profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Sales Engine International10.0
Based on 2 answers
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
Meredith Oakes profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
Sales Engine International8.0
Based on 1 answer
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Sales Engine International10.0
Based on 1 answer
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
No photo available

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Sales Engine International10.0
Based on 1 answer
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
No photo available

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
Sales Engine International10.0
Based on 1 answer
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Sales Engine International10.0
Based on 1 answer
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
No photo available

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
Sales Engine International10.0
Based on 1 answer
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
No photo available

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
No photo available

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sales Engine International

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Sales Engine International Editions & Modules
Sales Engine International
Additional Pricing Details