What users are saying about
342 Ratings
7 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.9 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

SALESmanago

Take time to learn how to use SALESmanago in the testing phase of the solution. Take advantage of educational materials that it provides in order to understand how they help you and how to do great marketing using SALESmanago. Given the existing features in relation to the decent price of the solution, I recommend SALESmanago for any type of business.
daraban cosmin profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
SALESmanago
6.9
WYSIWYG email editor
Act-On
7.9
SALESmanago
7.1
Dynamic content
Act-On
7.1
SALESmanago
5.4
Ability to test dynamic content
Act-On
6.7
SALESmanago
6.2
Landing pages
Act-On
7.0
SALESmanago
6.7
A/B testing
Act-On
6.9
SALESmanago
8.5
Mobile optimization
Act-On
6.8
SALESmanago
7.2
Email deliverability
Act-On
7.8
SALESmanago
5.4
List management
Act-On
6.4
SALESmanago
7.2
Triggered drip sequences
Act-On
9.2
SALESmanago
8.7

Lead Management

Act-On
7.3
SALESmanago
8.9
Lead nurturing
Act-On
7.0
SALESmanago
8.7
Lead scoring and grading
Act-On
7.4
SALESmanago
9.1
Data quality management
Act-On
7.9
SALESmanago
8.7
Automated sales alerts and tasks
Act-On
6.7
SALESmanago
9.1

Campaign Management

Act-On
7.6
SALESmanago
8.4
Calendaring
Act-On
6.8
SALESmanago
8.4
Event/webinar marketing
Act-On
8.5
SALESmanago
8.3

Social Media Marketing

Act-On
7.9
SALESmanago
7.0
Social sharing and campaigns
Act-On
7.9
SALESmanago
7.7
Social profile integration
Act-On
7.9
SALESmanago
6.4

Reporting & Analytics

Act-On
5.7
SALESmanago
6.3
Dashboards
Act-On
5.5
SALESmanago
6.3
Standard reports
Act-On
6.0
SALESmanago
6.3
Custom reports
Act-On
5.7
SALESmanago
6.3

Platform & Infrastructure

Act-On
7.3
SALESmanago
7.6
API
Act-On
9.2
SALESmanago
8.7
Role-based workflow & approvals
Act-On
6.8
SALESmanago
8.0
Customizability
Act-On
6.7
SALESmanago
8.3
Integration with Salesforce.com
Act-On
8.0
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
SALESmanago
7.0
Integration with SugarCRM
Act-On
7.0
SALESmanago
7.0

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Fairly intuitive UI
  • Not the most expensive option
  • A good choice if you are a company based in Europe
Lou Covey profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Few integrations with third parties. It almost always requires assistance from the IT department in order to be implemented.
daraban cosmin profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
I highly recommend SALESmanago because it simplifies and automates the work for any business. Unlike many other alternatives on the market, it really is a solution capable of delivering the promised results.
daraban cosmin profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Faster lead conversion
  • Increased employee efficiency
  • Better customer service
daraban cosmin profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
SALESmanago Editions & Modules
SALESmanago
Additional Pricing Details