What users are saying about

Act-On

328 Ratings

SALESmanago

7 Ratings

Act-On

328 Ratings
Score 7 out of 101

SALESmanago

7 Ratings
Score 5.5 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
SALESmanago
6.9
WYSIWYG email editor
Act-On
7.3
SALESmanago
7.1
Dynamic content
Act-On
6.9
SALESmanago
5.4
Ability to test dynamic content
Act-On
6.6
SALESmanago
6.2
Landing pages
Act-On
7.8
SALESmanago
6.7
A/B testing
Act-On
8.0
SALESmanago
8.5
Mobile optimization
Act-On
7.7
SALESmanago
7.2
Email deliverability
Act-On
8.8
SALESmanago
5.4
List management
Act-On
6.0
SALESmanago
7.3
Triggered drip sequences
Act-On
8.3
SALESmanago
8.7

Lead Management

Act-On
6.7
SALESmanago
8.9
Lead nurturing
Act-On
6.3
SALESmanago
8.7
Lead scoring and grading
Act-On
6.9
SALESmanago
9.1
Data quality management
Act-On
7.1
SALESmanago
8.7
Automated sales alerts and tasks
Act-On
6.4
SALESmanago
9.1

Campaign Management

Act-On
7.5
SALESmanago
8.4
Calendaring
Act-On
6.8
SALESmanago
8.4
Event/webinar marketing
Act-On
8.3
SALESmanago
8.3

Social Media Marketing

Act-On
6.7
SALESmanago
7.0
Social sharing and campaigns
Act-On
6.4
SALESmanago
7.7
Social profile integration
Act-On
7.0
SALESmanago
6.4

Reporting & Analytics

Act-On
5.3
SALESmanago
6.4
Dashboards
Act-On
4.7
SALESmanago
6.4
Standard reports
Act-On
5.7
SALESmanago
6.4
Custom reports
Act-On
5.6
SALESmanago
6.4

Platform & Infrastructure

Act-On
6.5
SALESmanago
7.6
API
Act-On
8.0
SALESmanago
8.7
Role-based workflow & approvals
Act-On
6.4
SALESmanago
8.0
Customizability
Act-On
5.1
SALESmanago
8.3
Integration with Salesforce.com
Act-On
8.0
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
SALESmanago
7.0
Integration with SugarCRM
Act-On
7.1
SALESmanago
7.0

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
  • Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
  • Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
  • 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.
daraban cosmin profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
Lou Covey profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
I highly recommend SALESmanago because it simplifies and automates the work for any business. Unlike many other alternatives on the market, it really is a solution capable of delivering the promised results.
daraban cosmin profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Just cart recovery boosts turnover a lot.
  • 1-1 newsletter with dynamic content is great way to deliver intelligent email marketing.
  • If you make a long term contract there is a big discount.
David Vopelka profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
SALESmanago Editions & Modules
SALESmanago
Additional Pricing Details