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ActiveCampaign vs. Atlassian Strategy Collection, with Align

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Atlassian Strategy Collection, with Align

    Score7.7 out of 10
    N/AThe Atlassian Strategy Collection is an enterprise-scale strategic portfolio management (SPM) and planning suite designed to connect executive business strategy directly to engineering and product execution. Built on Atlassian's unified cloud platform architecture, the Strategy Collection provides real-time visibility into portfolio health, resource capacities, corporate priorities, funding allocations, and operational outcomes across value streams.

    $27,000

    per year

    Pricing
    ActiveCampaignAtlassian Strategy Collection, with Align
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    Starting Price
    $27,000.00
    per year
    Maximum Price
    $3,987,600.00
    per year
    Offerings
    Pricing Offerings
    ActiveCampaignAtlassian Strategy Collection, with Align
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaignAtlassian Strategy Collection, with Align
    Considered Both Products
    ActiveCampaign
    Chose ActiveCampaign
    I found this harder to use and learn - it was just never a good fit and then as soon as we tried Active Campaign it was the right solution for us. Everything was easy to get started and we soon set up campaigns and sequences. Sequences are by far the best feature for the …
    Incentivized
    Chose ActiveCampaign
    SalesManago was a nightmare. No support, impossible to set up API or customizations, and difficult to create any automation. We even had problems with the billing! In addition to that, it is far more expensive than ActiveCampaign. [The] ActiveCampaign team supported use quickly …
    Incentivized
    Atlassian
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    95%
    Would buy again
    19 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    100%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    95%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    92%
    Implementation went as expected
    11 Answers
    Features
    ActiveCampaignAtlassian Strategy Collection, with Align
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Atlassian Strategy Collection, with Align
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    11% above category average
    Atlassian Strategy Collection, with Align
    -
    Ratings
    WYSIWYG email editor8.5609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Atlassian Strategy Collection, with Align
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    4% above category average
    Atlassian Strategy Collection, with Align
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Atlassian Strategy Collection, with Align
    Feature
    ActiveCampaign
    8.9
    390 Ratings
    16% above category average
    Atlassian Strategy Collection, with Align
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Atlassian Strategy Collection, with Align
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    11% below category average
    Atlassian Strategy Collection, with Align
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Atlassian Strategy Collection, with Align
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    9% above category average
    Atlassian Strategy Collection, with Align
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Atlassian Strategy Collection, with Align
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    13% above category average
    Atlassian Strategy Collection, with Align
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    Best Alternatives
    ActiveCampaignAtlassian Strategy Collection, with Align
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    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Microsoft Project Server
    Score5 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Planview PPM Pro
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignAtlassian Strategy Collection, with Align
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.0
    (21 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    10.0
    (2 ratings)
    Usability
    9.3
    (66 ratings)
    7.0
    (3 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (42 ratings)
    7.0
    (11 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    10.0
    (1 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    9.0
    (1 ratings)
    User Testimonials
    ActiveCampaignAtlassian Strategy Collection, with Align
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Atlassian
    The Atlassian Jira Align (formerly AgileCraft) tools help keep our scrum teams moving in the right direction. It gives Sr. Executives visibility into the progress of our digital transformation efforts. It provides information to our program manager to create the necessary artifacts to justify continued funding of our initiatives. It also supports the SAFe framework, along with some others. And the Atlassian Jira Align (formerly AgileCraft) tools provide integration to other tools that we use in our portfolio.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Atlassian
    • Effective Sprint planning : Sprint planning can be done using Planning Poker in AgileCraft by clicking Team > Manage > Other > Estimation Games very effectively for distributed teams.
    • Team Capacity Allocation Report: After tasks are created at team or program level, the report from AgileCraft cab be pulled and can be verified that no team member is under or over allocated. A report can be generated by navigating to Team > Manage > Assign Tasks.
    • Effective Requirement trace-ability: To maintain requirements trace-ability follow the steps below:
    • Upload test cases against the story/requirement. once uploaded test cases will be visible under that story
    • Execute Test cases in AgileCraft and mark them as Pass/Fail based on the actual outcome
    • Based on test results, The acceptance criterion's can be marked as “Pass” or “Fail” & if marked failed corresponding defect can be logged & can be attached with the story
    • So against each story we can easily see whether all test cases been executed or not & which acceptance criterion's are failed & how many defects are in open or close state.
    • Daily Scrum: In AgileCraft, the option to run a daily stand-up is available from Team > Manage > Daily Standups. Selecting the sprint number opens the daily stand-up meeting window in which each team member's tasks are visible and hours can be burned against them. Conduct Scrum meetings in AgileCraft, and burn each associate hour against the tasks created during the meeting. The burn-down chart can be generated & viewed during the stand-up to check whether the team is on track.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Atlassian
    • The initial ticket creation screen lacks some important features, such as assigning "point values" (a measure of effort needed for the ticket).
    • The browser needs to be manually refreshed to see new tickets, which can make things confusing when several people in a meeting are simultaneously creating tickets.
    • The interface on some smaller portions of the software are sometimes difficult to understand.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Atlassian
    There is nothing that can be better than Jira but it needs to keep improving certain areas especially the attachment size area.
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Atlassian
    As I have mentioned, some older, less tech savvy, team members have not found it as intuitive. I found it the same when I started using it although it quickly made sense. I think this is because there are lots of features we do not use so this can get in the way of what we do use
    Incentivized
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Atlassian
    No answers on this topic
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Atlassian
    No answers on this topic
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Atlassian
    Overall support from Jira team is good. It comes at an additional price but it is very efficient. There are no long wait times, you get a dedicated team to look into your issues. The support is available throughout the year and they keep a record of your issues. Overall we are very satisfied with the support they have provided us over the years, it has been very effective for the price that we pay.
    Incentivized
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    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Atlassian
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Atlassian
    Microsoft Azure Devops won't have the major functionality of software management like Jira. The customization provided by Jira is having a cutting edge over any project management tool. Adds-on and Plugins feature in the Jira Tool make it as perfect as desired task management tool for any company. One of the best Agile based Project Management Tools.
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Atlassian
    No answers on this topic
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Atlassian
    • It has positively impacted our tech teams, allowing them to better organize the tasks and items they are working on and has greatly improved their ability to communicate & review these tasks with other teams.
    • I believe it negatively impacted other departments as lengthy training was required by many associates to attempt using the tool, only to find out it didn't meet our needs, therefore much time was wasted.
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

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