What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ClickDimensions

21 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

ClickDimensions

21 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

ClickDimensions

ClickDimensions works great as an email nurture automation platform.
Neville Wiles profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
ClickDimensions
8.2
WYSIWYG email editor
ActiveCampaign
7.7
ClickDimensions
7.1
Dynamic content
ActiveCampaign
7.4
ClickDimensions
7.8
Ability to test dynamic content
ActiveCampaign
7.5
ClickDimensions
7.8
Landing pages
ActiveCampaign
6.7
ClickDimensions
7.9
A/B testing
ActiveCampaign
7.2
ClickDimensions
8.0
Mobile optimization
ActiveCampaign
7.7
ClickDimensions
9.7
Email deliverability
ActiveCampaign
8.3
ClickDimensions
8.9
List management
ActiveCampaign
8.1
ClickDimensions
8.8
Triggered drip sequences
ActiveCampaign
9.3
ClickDimensions
7.9

Reporting & Analytics

ActiveCampaign
7.0
ClickDimensions
8.8
Dashboards
ActiveCampaign
7.1
ClickDimensions
8.8
Standard reports
ActiveCampaign
7.3
ClickDimensions
8.8
Custom reports
ActiveCampaign
6.7
ClickDimensions
8.8

Lead Management

ActiveCampaign
ClickDimensions
8.1
Lead nurturing
ActiveCampaign
ClickDimensions
7.9
Lead scoring and grading
ActiveCampaign
ClickDimensions
8.9
Data quality management
ActiveCampaign
ClickDimensions
7.9
Automated sales alerts and tasks
ActiveCampaign
ClickDimensions
7.9

Campaign Management

ActiveCampaign
ClickDimensions
6.6
Calendaring
ActiveCampaign
ClickDimensions
6.0
Event/webinar marketing
ActiveCampaign
ClickDimensions
7.1

Social Media Marketing

ActiveCampaign
ClickDimensions
5.5
Social sharing and campaigns
ActiveCampaign
ClickDimensions
6.0
Social profile integration
ActiveCampaign
ClickDimensions
5.0

Platform & Infrastructure

ActiveCampaign
ClickDimensions
5.3
API
ActiveCampaign
ClickDimensions
6.1
Role-based workflow & approvals
ActiveCampaign
ClickDimensions
7.4
Customizability
ActiveCampaign
ClickDimensions
7.4
Integration with Salesforce.com
ActiveCampaign
ClickDimensions
1.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
ClickDimensions
9.0
Integration with SugarCRM
ActiveCampaign
ClickDimensions
1.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Neville Wiles profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Integration with CRM is not flawless.
  • All data cannot migrate to other environments.
  • Technical support response time.
No photo available

Usability

No score
No answers yet
No answers on this topic
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Support

No score
No answers yet
No answers on this topic
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available

Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
Microsoft Dynamics Marketing
No photo available

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
No photo available
  • Web activity tracking.
  • Maintaining contact with leads and current customers.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details