What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
22 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
22 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
ClickDimensions
7.8
WYSIWYG email editor
ActiveCampaign
7.7
ClickDimensions
8.0
Dynamic content
ActiveCampaign
7.3
ClickDimensions
7.4
Ability to test dynamic content
ActiveCampaign
7.4
ClickDimensions
8.0
Landing pages
ActiveCampaign
6.7
ClickDimensions
8.0
A/B testing
ActiveCampaign
7.1
ClickDimensions
6.8
Mobile optimization
ActiveCampaign
7.7
ClickDimensions
7.0
Email deliverability
ActiveCampaign
8.3
ClickDimensions
8.4
List management
ActiveCampaign
8.1
ClickDimensions
8.4
Triggered drip sequences
ActiveCampaign
9.3
ClickDimensions
7.9

Reporting & Analytics

ActiveCampaign
7.0
ClickDimensions
8.0
Dashboards
ActiveCampaign
7.0
ClickDimensions
7.8
Standard reports
ActiveCampaign
7.2
ClickDimensions
8.4
Custom reports
ActiveCampaign
6.8
ClickDimensions
7.8

Lead Management

ActiveCampaign
ClickDimensions
7.8
Lead nurturing
ActiveCampaign
ClickDimensions
6.8
Lead scoring and grading
ActiveCampaign
ClickDimensions
8.4
Data quality management
ActiveCampaign
ClickDimensions
8.0
Automated sales alerts and tasks
ActiveCampaign
ClickDimensions
8.0

Campaign Management

ActiveCampaign
ClickDimensions
8.0
Calendaring
ActiveCampaign
ClickDimensions
8.0
Event/webinar marketing
ActiveCampaign
ClickDimensions
8.0

Social Media Marketing

ActiveCampaign
ClickDimensions
7.5
Social sharing and campaigns
ActiveCampaign
ClickDimensions
7.0
Social profile integration
ActiveCampaign
ClickDimensions
8.0

Platform & Infrastructure

ActiveCampaign
ClickDimensions
7.7
API
ActiveCampaign
ClickDimensions
7.0
Role-based workflow & approvals
ActiveCampaign
ClickDimensions
9.0
Customizability
ActiveCampaign
ClickDimensions
7.0
Integration with Salesforce.com
ActiveCampaign
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
ClickDimensions
8.4
Integration with SugarCRM
ActiveCampaign
ClickDimensions
8.0

Pros

  • Simple to use
  • Good value for the price
  • Automation sequences
  • Lead scoring
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Developing Landing Pages, Email Sends, Forms, and Surveys without HTML Knowledge. It can be used with code knowledge or without making it a super easy interface to work in.
  • Integrates flawlessly with Outlook and Microsoft Dynamics CRM Versions 2011-Current.
  • ClickDimensions offers a free certification for deployment in a 3 class, online webinar & test. Great way to learn Microsoft CRM capabilities and the software itself.
Emily Olson profile photo

Cons

  • ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
  • Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
No photo available
  • Overall ease of use
  • Integration with WordPress
  • Better support
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Usability

No score
No answers yet
No answers on this topic
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Support

No score
No answers yet
No answers on this topic
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
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Alternatives Considered

ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.
Lauren Lopez profile photo
I think the biggest difference is the overall easy integration with our CRM platform, which is crucial. Without it, we would not really even be able to use a marketing automation platform like this. We like the support our account manager gives us, and think CD is the best option available.
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Return on Investment

  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Mitchell Terpstra profile photo
  • Leads
  • Prospects
  • Better relationship understanding
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details