What users are saying about

ActiveCampaign

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Top Rated
73 Ratings
23 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101
23 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
ClickDimensions
7.7
WYSIWYG email editor
ActiveCampaign
7.7
ClickDimensions
8.0
Dynamic content
ActiveCampaign
7.5
ClickDimensions
7.3
Ability to test dynamic content
ActiveCampaign
7.7
ClickDimensions
8.0
Landing pages
ActiveCampaign
6.8
ClickDimensions
8.0
A/B testing
ActiveCampaign
7.4
ClickDimensions
6.7
Mobile optimization
ActiveCampaign
7.8
ClickDimensions
6.7
Email deliverability
ActiveCampaign
8.3
ClickDimensions
8.3
List management
ActiveCampaign
8.3
ClickDimensions
8.3
Triggered drip sequences
ActiveCampaign
9.3
ClickDimensions
8.0

Reporting & Analytics

ActiveCampaign
7.2
ClickDimensions
7.9
Dashboards
ActiveCampaign
7.2
ClickDimensions
7.7
Standard reports
ActiveCampaign
7.4
ClickDimensions
8.3
Custom reports
ActiveCampaign
7.0
ClickDimensions
7.7

Lead Management

ActiveCampaign
ClickDimensions
7.7
Lead nurturing
ActiveCampaign
ClickDimensions
6.7
Lead scoring and grading
ActiveCampaign
ClickDimensions
8.3
Data quality management
ActiveCampaign
ClickDimensions
8.0
Automated sales alerts and tasks
ActiveCampaign
ClickDimensions
8.0

Campaign Management

ActiveCampaign
ClickDimensions
8.0
Calendaring
ActiveCampaign
ClickDimensions
8.0
Event/webinar marketing
ActiveCampaign
ClickDimensions
8.0

Social Media Marketing

ActiveCampaign
ClickDimensions
7.5
Social sharing and campaigns
ActiveCampaign
ClickDimensions
7.0
Social profile integration
ActiveCampaign
ClickDimensions
8.0

Platform & Infrastructure

ActiveCampaign
ClickDimensions
7.7
API
ActiveCampaign
ClickDimensions
7.0
Role-based workflow & approvals
ActiveCampaign
ClickDimensions
9.0
Customizability
ActiveCampaign
ClickDimensions
7.0
Integration with Salesforce.com
ActiveCampaign
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
ClickDimensions
8.4
Integration with SugarCRM
ActiveCampaign
ClickDimensions
8.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Easy to pull information from Dynamics CRM, as it's fully integrated.
  • Straightforward email marketing tools.
  • Form builder is easy to use, and pushes captured information straight into Dynamics.
Chris Thorne profile photo

Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • Survey functionality is not as robust as other platforms such as Qualtrics.
  • When upgrading, certain aspects of Microsoft Dynamics can revert back to initial deployment state.
  • Only integrates with Microsoft Dynamics.
Emily Olson profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
Microsoft Dynamics Marketing
No photo available

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Web activity tracking.
  • Maintaining contact with leads and current customers.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details