ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
6 Ratings
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Score 6 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Aurea Campaign Manager (formerly Lyris HQ)

We only have experience in a B2B environment.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
ActiveCampaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
ActiveCampaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
ActiveCampaign
6.7
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
ActiveCampaign
7.1
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
ActiveCampaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
ActiveCampaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
ActiveCampaign
9.3
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Reporting & Analytics

ActiveCampaign
7.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
ActiveCampaign
7.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
ActiveCampaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
ActiveCampaign
6.8
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo
  • Mass Emails
  • Newsletters
  • Subscription Management
  • Segmentation
Clark Tomlinson profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
No photo available

Usability

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
Super easy to use.
No photo available

Performance

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Running larger segments can take some time.
No photo available

Support

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Clark Tomlinson profile photo

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • Low cost = Higher ROI
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details