ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
ActiveCampaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
ActiveCampaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
ActiveCampaign
6.7
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
ActiveCampaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
ActiveCampaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
ActiveCampaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
ActiveCampaign
9.3
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Reporting & Analytics

ActiveCampaign
7.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
ActiveCampaign
7.1
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
ActiveCampaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
ActiveCampaign
6.7
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Creating segments within your email lists.
  • Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
  • Maintaining multiple lists, as well as mass uploads or downloads of data.
Chris Kashow profile photo

Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100.
  • I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'.
  • Easier functionality for A/B testing, rather than creating two distribution groups.
Chris Kashow profile photo

Likelihood to Renew

No score
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Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 3 answers
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
Clark Tomlinson profile photo

Usability

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Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
Super easy to use.
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Performance

No score
No answers yet
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Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Running larger segments can take some time.
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Support

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
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Implementation

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
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Not enough features at the time, and is why we went with Lyris.
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Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
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  • Low cost = Higher ROI
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details