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Top Rated
78 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
6 Ratings
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Score 6 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

We only have experience in a B2B environment.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
ActiveCampaign
7.6
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
ActiveCampaign
6.8
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
ActiveCampaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
ActiveCampaign
7.8
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
ActiveCampaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
ActiveCampaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
ActiveCampaign
9.4
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Reporting & Analytics

ActiveCampaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
ActiveCampaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
ActiveCampaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
ActiveCampaign
7.1
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Pros

ActiveCampaign

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
No photo available

Cons

ActiveCampaign

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • Navigation - UX.
  • More aesthetics - simple design overhaul.
No photo available

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
Clark Tomlinson profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
No photo available

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
No photo available

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo

Aurea Campaign Manager (formerly Lyris HQ)

In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Clark Tomlinson profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Aurea Campaign Manager (formerly Lyris HQ)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The majority of our website traffic comes from emailing our userbase with ActiveCampaign
  • Automations have allowed us to upsell our best users on additional products
  • With their shared IP address management, we get high deliverability rates on our email campaigns
Ben Gelsey profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • Low cost = Higher ROI
No photo available

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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