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Top Rated
684 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
6 Ratings
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Score 6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
ActiveCampaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
ActiveCampaign
8.5
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
ActiveCampaign
8.0
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
ActiveCampaign
7.1
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
ActiveCampaign
8.7
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
ActiveCampaign
8.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability reporting
ActiveCampaign
8.9
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
ActiveCampaign
8.8
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
ActiveCampaign
9.1
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

ActiveCampaign
8.5
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
ActiveCampaign
8.8
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
ActiveCampaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
ActiveCampaign
8.2
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
ActiveCampaign
8.6
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

ActiveCampaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
ActiveCampaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
ActiveCampaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

ActiveCampaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
ActiveCampaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
ActiveCampaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

ActiveCampaign
8.5
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
ActiveCampaign
8.5
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
ActiveCampaign
8.6
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
ActiveCampaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

ActiveCampaign
8.7
Aurea Campaign Manager (formerly Lyris HQ)
API
ActiveCampaign
8.7
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
ActiveCampaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
ActiveCampaign
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
ActiveCampaign
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
ActiveCampaign
8.8
Aurea Campaign Manager (formerly Lyris HQ)

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea Campaign Manager (formerly Lyris HQ) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Likelihood to Renew

ActiveCampaign
9.1
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Usability

ActiveCampaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Reliability and Availability

ActiveCampaign
9.1
Aurea Campaign Manager (formerly Lyris HQ)
9.0

Performance

ActiveCampaign
8.6
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Support Rating

ActiveCampaign
6.7
Aurea Campaign Manager (formerly Lyris HQ)
8.0

In-Person Training

ActiveCampaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)

Online Training

ActiveCampaign
Aurea Campaign Manager (formerly Lyris HQ)
5.0

Implementation Rating

ActiveCampaign
8.5
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Scalability

ActiveCampaign
8.8
Aurea Campaign Manager (formerly Lyris HQ)

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