ActiveCampaign vs Mailigen

• It features easily deployable email campaigns.
• Its lead scoring component is easy to set up and configure.
• Its form tool is straightforward and provides for easy embedding on websites and landing pages.

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• Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
• Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
• Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.

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• You can't add a contact without an email address.
• Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
• Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
• Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
• No Android app for CRM (suppose to be in the works as we were told).

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• One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.

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• We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers

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• Better understanding of our customers
• Efficient customer service
• Increased employee efficiency

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