What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Mailigen

10 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Mailigen

10 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Mailigen
7.4
WYSIWYG email editor
ActiveCampaign
7.7
Mailigen
8.0
Dynamic content
ActiveCampaign
7.4
Mailigen
8.0
Ability to test dynamic content
ActiveCampaign
7.5
Mailigen
7.0
Landing pages
ActiveCampaign
6.7
Mailigen
A/B testing
ActiveCampaign
7.2
Mailigen
6.0
Mobile optimization
ActiveCampaign
7.7
Mailigen
8.0
Email deliverability
ActiveCampaign
8.3
Mailigen
9.0
List management
ActiveCampaign
8.1
Mailigen
3.0
Triggered drip sequences
ActiveCampaign
9.3
Mailigen
10.0

Reporting & Analytics

ActiveCampaign
7.0
Mailigen
3.0
Dashboards
ActiveCampaign
7.1
Mailigen
3.0
Standard reports
ActiveCampaign
7.3
Mailigen
4.0
Custom reports
ActiveCampaign
6.7
Mailigen
2.0

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
  • Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
  • Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.
Taylor Patton profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.
Howard Rybko profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mailigen8.7
Based on 7 answers
We're happy with the (customer) service
Cristo Pajust profile photo

Usability

No score
No answers yet
No answers on this topic
Mailigen8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis profile photo

Support

No score
No answers yet
No answers on this topic
Mailigen9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis profile photo

Implementation

No score
No answers yet
No answers on this topic
Mailigen7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
In comparison Mailigen has better customer support and more advanced features.
Egils Boitmanis profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Better understanding of our customers
  • Efficient customer service
  • Increased employee efficiency
Cristo Pajust profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mailigen

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details