ActiveCampaign vs Mailigen

• Automations - We constantly use automations to do all kinds of things behind the scenes. Like move contact through the deals based upon actions they have taken, urls they have visited or emails they have opened.
• Predictive Sending - We use predictive sending to enhance our open rates. We've seen a 20% increase in opens as a result.
• Conversations - we use conversations instead of chatbot on our sites. While this feature is still in its early stages, we have made the switch now. My staff has the app downloaded to their phones and can interact as need. Not as robust as Intercom and some others, but it is a great personalization tool.
• Deals/Tasks - We use the Deals and Tasks for all kinds of things. I can communicate with my VA using tasks related to clients in a way that keeps everything under the same hood.
• Scoring - We use scoring to run "behind the scenes" context. We monitor the contacts actions, apply a score and send them rewards or reminders whichever is appropriate. This is a huge hit with our clients.

Read full review

• Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
• Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
• Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
• Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

Read full review

• Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
• It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.

Read full review

• Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
• It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

Read full review

• The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
• The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.

Read full review

• Increased company's annual revenue for 2017
• Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.

Read full review