ActiveCampaign vs Mailigen

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).

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Ben Gelsey

Staff Engineer

InsigniacLeisure, Travel & Tourism, 1-10 employees

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Mailigen

MailiGen is suited for any sized organization from single owner businesses or clubs upwards. The pricing works well for entry level customers

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Howard Rybko

Owner

SyncronyComputer Software, 11-50 employees

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Feature Rating Comparison

ActiveCampaign

7.7

Mailigen

7.4

WYSIWYG email editor

7.7

8.0

Dynamic content

7.3

8.0

Ability to test dynamic content

7.4

7.0

Landing pages

6.7

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A/B testing

7.1

6.0

Mobile optimization

7.7

8.0

Email deliverability

8.3

9.0

List management

8.1

3.0

Triggered drip sequences

9.3

10.0

ActiveCampaign

7.0

Mailigen

3.0

Dashboards

7.0

3.0

Standard reports

7.2

4.0

Custom reports

6.8

2.0

Pros

Easy to implement detailed if/then email Automation
Templates are easy to use and access
Integrates with click funnel

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Steena Brown

Sexual Empowerment and Life Coach

Steena MarieHealth, Wellness and Fitness, 1-10 employees

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They dig our thing and establish human relations which makes easyer to work with them than with any other email marketing platform
They really helped us to develop our email marketing strategy
They deliver the emails

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Kristofs Blaus

CEO

CreativeOnline Media, 11-50 employees

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Cons

It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
The form tool does not have the best styling capabilities.
Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.

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Verified User

Director in Marketing

Marketing and Advertising Company, 11-50 employees

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Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Likelihood to Renew

No score

No answers yet

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Mailigen8.7

Based on 7 answers

The pricing policy is scalable to my needs - pay for how many mails you send if you're small or subscribe to a monthly plan that fits your needs.
The product is easy to use for both new company employees without experience in e-marketing and advanced users who modify even the smallest details.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Usability

No score

No answers yet

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Mailigen8.2

Based on 1 answer

Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Support

No score

No answers yet

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Mailigen9.1

Based on 1 answer

Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Implementation

No score

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Mailigen7.3

Based on 1 answer

With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Alternatives Considered

Better user interface (compared to Infusionsoft)
Easier learning curve (compared to Infusionsoft)
More features (compared to MailChimp)
Less clunky and much more cost-effective (compared to Infusionsoft)
No lame jokes (compared to MailChimp)

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Dr Olivier Becherel - Leadership and Executive Coaching

Mentor & Coach

Mastery To Success Pty LtdProfessional Training & Coaching, 1-10 employees

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Although both Mailchimp and Mad Mimi are easy to use, they are both limited in the customization options for advanced users.
Mailigen integrates with vast majority of CMS's used in my country
I can directly in real-time get answer to my questions - haven't filed a support ticket for a while.
Autoresponders for people joining my mailing list were one of the factors we chose Mailigen. You set them up once and never have to worry if the new subscriber has received information about your product.
Pricing policy - Mailigen is cheaper for businesses that work with a large database of customers.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Return on Investment

ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.

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Verified User

Project Manager in Information Technology

Hospital & Health Care Company, 51-200 employees

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Faster identification of people interested in the current product from the full database.
Advanced filtering and segmentation to optimize and personalize the campaigns you're sending (so men don't get women's boots promo and vice versa)
Ability to schedule your campaigns. Eases the stress on marketing people and provides better time planning for projects.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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