ActiveCampaign vs Mailigen

Likelihood to Recommend

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.

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Verified User

Director in Marketing

Marketing and Advertising Company, 11-50 employees

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Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!

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Taylor Patton

Email Marketing Manager

Success Continuing Education, Inc.E-Learning, 11-50 employees

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Feature Rating Comparison

ActiveCampaign

7.9

Mailigen

7.4

WYSIWYG email editor

7.7

8.0

Dynamic content

7.6

8.0

Ability to test dynamic content

7.7

7.0

Landing pages

6.8

—

A/B testing

7.4

6.0

Mobile optimization

7.8

8.0

Email deliverability

8.3

9.0

List management

8.4

3.0

Triggered drip sequences

9.4

10.0

ActiveCampaign

7.2

Mailigen

3.0

Dashboards

7.2

3.0

Standard reports

7.4

4.0

Custom reports

7.1

2.0

Pros

Creating emails or templates is VERY easy as well as the automation builder is easy to use.
Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.

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Audréa Trinh

Marketing Manager

Neocase Software.Computer Software, 51-200 employees

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I like the way Mailigen provides customer service. Since I became a Mailigen client, I am allocated a dedicated account manager who helps me with creating and sending email campaigns whenever I need assistance. I can simply reach him by phone or count on answer by email within four hours. Recently, when creating an email campaign in the drag and drop editor, my personal account manager helped me to remove bugs occurring on some older email programs. For us Mailigen is not just a program for sending emails any more but a reliable team behind our marketing performance.

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Egils Boitmanis

CEO (Chief Executive Officer)

Infinitum 8Marketing and Advertising, 11-50 employees

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Cons

You can't create landing pages :(
The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.

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Audréa Trinh

Marketing Manager

Neocase Software.Computer Software, 51-200 employees

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Option to make RSS email campaign. I'm not a programmer and it was hard to make my first automated RSS campaign. When I calibrate it - I spend only 1 min to my next campaigns

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Egils Boitmanis

CEO (Chief Executive Officer)

Infinitum 8Marketing and Advertising, 11-50 employees

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Likelihood to Renew

ActiveCampaign 10.0

Based on 1 answer

I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Mailigen 8.7

Based on 7 answers

Best support. Always ready to help. In fact one of the only cloud service providers we work with who are happy to call when necessary to discuss problems over the phone, rather than having endless email conversations

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Howard Rybko

Owner

SyncronyComputer Software, 11-50 employees

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Usability

ActiveCampaign 9.0

Based on 1 answer

It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Mailigen 8.2

Based on 1 answer

Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Reliability and Availability

ActiveCampaign 10.0

Based on 1 answer

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Performance

ActiveCampaign 10.0

Based on 1 answer

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

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Support

ActiveCampaign 9.0

Based on 1 answer

I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Mailigen 9.1

Based on 1 answer

Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Implementation

ActiveCampaign 10.0

Based on 1 answer

If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Mailigen 7.3

Based on 1 answer

With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.

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Mārtiņš Pakulis

Project Manager

Baltic4youMarketing and Advertising, 1-10 employees

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Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.

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Audréa Trinh

Marketing Manager

Neocase Software.Computer Software, 51-200 employees

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In comparison Mailigen has better customer support and more advanced features.

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Egils Boitmanis

CEO (Chief Executive Officer)

Infinitum 8Marketing and Advertising, 11-50 employees

View all 8 answers on this topic

Scalability

ActiveCampaign 10.0

Based on 1 answer

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Return on Investment

We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
Setting up and building all the automations can take a little bit of time but it is worth it.

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Audréa Trinh

Marketing Manager

Neocase Software.Computer Software, 51-200 employees

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Increased company's annual revenue for 2017
Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.

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Taylor Patton

Email Marketing Manager

Success Continuing Education, Inc.E-Learning, 11-50 employees

View all 8 answers on this topic

Likelihood to Recommend

ActiveCampaign

Mailigen

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

ActiveCampaign

Mailigen

Cons

ActiveCampaign

Mailigen

Likelihood to Renew

ActiveCampaign

Mailigen

Usability

ActiveCampaign

Mailigen

Reliability and Availability

ActiveCampaign

Mailigen

Performance

ActiveCampaign

Mailigen

Support

ActiveCampaign

Mailigen

Implementation

ActiveCampaign

Mailigen

Alternatives Considered

ActiveCampaign

Mailigen

Scalability

ActiveCampaign

Mailigen

Return on Investment

ActiveCampaign

Mailigen

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary

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