What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
11 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
11 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Mailigen

MailiGen is suited for any sized organization from single owner businesses or clubs upwards. The pricing works well for entry level customers
Howard Rybko profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Mailigen
7.4
WYSIWYG email editor
ActiveCampaign
7.7
Mailigen
8.0
Dynamic content
ActiveCampaign
7.3
Mailigen
8.0
Ability to test dynamic content
ActiveCampaign
7.4
Mailigen
7.0
Landing pages
ActiveCampaign
6.7
Mailigen
A/B testing
ActiveCampaign
7.1
Mailigen
6.0
Mobile optimization
ActiveCampaign
7.7
Mailigen
8.0
Email deliverability
ActiveCampaign
8.3
Mailigen
9.0
List management
ActiveCampaign
8.1
Mailigen
3.0
Triggered drip sequences
ActiveCampaign
9.3
Mailigen
10.0

Reporting & Analytics

ActiveCampaign
7.0
Mailigen
3.0
Dashboards
ActiveCampaign
7.0
Mailigen
3.0
Standard reports
ActiveCampaign
7.2
Mailigen
4.0
Custom reports
ActiveCampaign
6.8
Mailigen
2.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • They dig our thing and establish human relations which makes easyer to work with them than with any other email marketing platform
  • They really helped us to develop our email marketing strategy
  • They deliver the emails
Kristofs Blaus profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mailigen8.7
Based on 7 answers
  • The pricing policy is scalable to my needs - pay for how many mails you send if you're small or subscribe to a monthly plan that fits your needs.
  • The product is easy to use for both new company employees without experience in e-marketing and advanced users who modify even the smallest details.
Mārtiņš Pakulis profile photo

Usability

No score
No answers yet
No answers on this topic
Mailigen8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis profile photo

Support

No score
No answers yet
No answers on this topic
Mailigen9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis profile photo

Implementation

No score
No answers yet
No answers on this topic
Mailigen7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  1. Although both Mailchimp and Mad Mimi are easy to use, they are both limited in the customization options for advanced users.
  2. Mailigen integrates with vast majority of CMS's used in my country
  3. I can directly in real-time get answer to my questions - haven't filed a support ticket for a while.
  4. Autoresponders for people joining my mailing list were one of the factors we chose Mailigen. You set them up once and never have to worry if the new subscriber has received information about your product.
  5. Pricing policy - Mailigen is cheaper for businesses that work with a large database of customers.
Mārtiņš Pakulis profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
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  • Faster identification of people interested in the current product from the full database.
  • Advanced filtering and segmentation to optimize and personalize the campaigns you're sending (so men don't get women's boots promo and vice versa)
  • Ability to schedule your campaigns. Eases the stress on marketing people and provides better time planning for projects.
Mārtiņš Pakulis profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mailigen

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details