What users are saying about
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Top Rated
298 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
30 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Microsoft Dynamics 365 Marketing
WYSIWYG email editor
ActiveCampaign
8.1
Microsoft Dynamics 365 Marketing
Dynamic content
ActiveCampaign
8.3
Microsoft Dynamics 365 Marketing
Ability to test dynamic content
ActiveCampaign
7.9
Microsoft Dynamics 365 Marketing
Landing pages
ActiveCampaign
7.1
Microsoft Dynamics 365 Marketing
A/B testing
ActiveCampaign
8.5
Microsoft Dynamics 365 Marketing
Mobile optimization
ActiveCampaign
8.2
Microsoft Dynamics 365 Marketing
Email deliverability reporting
ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing
List management
ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing
Triggered drip sequences
ActiveCampaign
9.4
Microsoft Dynamics 365 Marketing

Lead Management

ActiveCampaign
7.8
Microsoft Dynamics 365 Marketing
Lead nurturing
ActiveCampaign
7.7
Microsoft Dynamics 365 Marketing
Lead scoring and grading
ActiveCampaign
7.8
Microsoft Dynamics 365 Marketing
Data quality management
ActiveCampaign
7.2
Microsoft Dynamics 365 Marketing
Automated sales alerts and tasks
ActiveCampaign
8.3
Microsoft Dynamics 365 Marketing

Campaign Management

ActiveCampaign
7.9
Microsoft Dynamics 365 Marketing
Calendaring
ActiveCampaign
7.1
Microsoft Dynamics 365 Marketing
Event/webinar marketing
ActiveCampaign
8.7
Microsoft Dynamics 365 Marketing

Social Media Marketing

ActiveCampaign
8.2
Microsoft Dynamics 365 Marketing
Social sharing and campaigns
ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing
Social profile integration
ActiveCampaign
7.6
Microsoft Dynamics 365 Marketing

Reporting & Analytics

ActiveCampaign
7.8
Microsoft Dynamics 365 Marketing
Dashboards
ActiveCampaign
7.9
Microsoft Dynamics 365 Marketing
Standard reports
ActiveCampaign
7.8
Microsoft Dynamics 365 Marketing
Custom reports
ActiveCampaign
7.7
Microsoft Dynamics 365 Marketing

Platform & Infrastructure

ActiveCampaign
8.2
Microsoft Dynamics 365 Marketing
API
ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing
Role-based workflow & approvals
ActiveCampaign
7.9
Microsoft Dynamics 365 Marketing
Customizability
ActiveCampaign
7.9
Microsoft Dynamics 365 Marketing
Integration with Salesforce.com
ActiveCampaign
8.1
Microsoft Dynamics 365 Marketing
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Microsoft Dynamics 365 Marketing
Integration with SugarCRM
ActiveCampaign
8.2
Microsoft Dynamics 365 Marketing

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Segmentation
  • Lead Scoring
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 5.5
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 6.5
Based on 3 answers
Very reliable
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Microsoft Dynamics 365 Marketing
6.5

Likelihood to Renew

ActiveCampaign
9.1
Microsoft Dynamics 365 Marketing
1.0

Usability

ActiveCampaign
8.2
Microsoft Dynamics 365 Marketing
5.5

Reliability and Availability

ActiveCampaign
9.4
Microsoft Dynamics 365 Marketing

Performance

ActiveCampaign
8.1
Microsoft Dynamics 365 Marketing

Support Rating

ActiveCampaign
8.9
Microsoft Dynamics 365 Marketing
6.5

Implementation Rating

ActiveCampaign
7.4
Microsoft Dynamics 365 Marketing

Scalability

ActiveCampaign
9.4
Microsoft Dynamics 365 Marketing

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