What users are saying about
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Top Rated
696 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
34 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Microsoft Dynamics 365 Marketing
WYSIWYG email editor
ActiveCampaign
8.0
Microsoft Dynamics 365 Marketing
Dynamic content
ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing
Ability to test dynamic content
ActiveCampaign
8.1
Microsoft Dynamics 365 Marketing
Landing pages
ActiveCampaign
7.2
Microsoft Dynamics 365 Marketing
A/B testing
ActiveCampaign
8.7
Microsoft Dynamics 365 Marketing
Mobile optimization
ActiveCampaign
8.3
Microsoft Dynamics 365 Marketing
Email deliverability reporting
ActiveCampaign
9.0
Microsoft Dynamics 365 Marketing
List management
ActiveCampaign
8.9
Microsoft Dynamics 365 Marketing
Triggered drip sequences
ActiveCampaign
9.3
Microsoft Dynamics 365 Marketing

Lead Management

ActiveCampaign
8.5
Microsoft Dynamics 365 Marketing
Lead nurturing
ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing
Lead scoring and grading
ActiveCampaign
8.3
Microsoft Dynamics 365 Marketing
Data quality management
ActiveCampaign
8.4
Microsoft Dynamics 365 Marketing
Automated sales alerts and tasks
ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing

Campaign Management

ActiveCampaign
8.3
Microsoft Dynamics 365 Marketing
Calendaring
ActiveCampaign
8.0
Microsoft Dynamics 365 Marketing
Event/webinar marketing
ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing

Social Media Marketing

ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing
Social sharing and campaigns
ActiveCampaign
8.7
Microsoft Dynamics 365 Marketing
Social profile integration
ActiveCampaign
8.5
Microsoft Dynamics 365 Marketing

Reporting & Analytics

ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing
Dashboards
ActiveCampaign
8.7
Microsoft Dynamics 365 Marketing
Standard reports
ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing
Custom reports
ActiveCampaign
8.5
Microsoft Dynamics 365 Marketing

Platform & Infrastructure

ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing
API
ActiveCampaign
8.9
Microsoft Dynamics 365 Marketing
Role-based workflow & approvals
ActiveCampaign
8.5
Microsoft Dynamics 365 Marketing
Customizability
ActiveCampaign
8.7
Microsoft Dynamics 365 Marketing
Integration with Salesforce.com
ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Microsoft Dynamics 365 Marketing
Integration with SugarCRM
ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Segmentation
  • Lead Scoring
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 5.6
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 6.4
Based on 4 answers
Very reliable
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Dynamics 365 Marketing Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Microsoft Dynamics 365 Marketing
6.0

Likelihood to Renew

ActiveCampaign
9.0
Microsoft Dynamics 365 Marketing
1.0

Usability

ActiveCampaign
8.2
Microsoft Dynamics 365 Marketing
5.6

Reliability and Availability

ActiveCampaign
9.1
Microsoft Dynamics 365 Marketing

Performance

ActiveCampaign
8.6
Microsoft Dynamics 365 Marketing

Support Rating

ActiveCampaign
6.5
Microsoft Dynamics 365 Marketing
6.4

In-Person Training

ActiveCampaign
7.3
Microsoft Dynamics 365 Marketing

Implementation Rating

ActiveCampaign
8.5
Microsoft Dynamics 365 Marketing

Scalability

ActiveCampaign
8.8
Microsoft Dynamics 365 Marketing

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