What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
684 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
684 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
89 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Oracle Siebel CRM

As an end user, I would not recommend this solution for enterprise deployment. Lack of support for modern browsers, slow performance, and poor searchability - these things set Siebel CRM in the rear of the pack. There was no great mobile solution either, so that can be bothersome especially for road warriors like myself.
Abhijit Bhattacharjee | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Oracle Siebel CRM
WYSIWYG email editor
ActiveCampaign
8.1
Oracle Siebel CRM
Dynamic content
ActiveCampaign
8.5
Oracle Siebel CRM
Ability to test dynamic content
ActiveCampaign
8.0
Oracle Siebel CRM
Landing pages
ActiveCampaign
7.1
Oracle Siebel CRM
A/B testing
ActiveCampaign
8.7
Oracle Siebel CRM
Mobile optimization
ActiveCampaign
8.2
Oracle Siebel CRM
Email deliverability reporting
ActiveCampaign
8.9
Oracle Siebel CRM
List management
ActiveCampaign
8.8
Oracle Siebel CRM
Triggered drip sequences
ActiveCampaign
9.1
Oracle Siebel CRM

Lead Management

ActiveCampaign
8.5
Oracle Siebel CRM
Lead nurturing
ActiveCampaign
8.8
Oracle Siebel CRM
Lead scoring and grading
ActiveCampaign
8.4
Oracle Siebel CRM
Data quality management
ActiveCampaign
8.2
Oracle Siebel CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Oracle Siebel CRM

Campaign Management

ActiveCampaign
7.9
Oracle Siebel CRM
Calendaring
ActiveCampaign
7.7
Oracle Siebel CRM
Event/webinar marketing
ActiveCampaign
8.1
Oracle Siebel CRM

Social Media Marketing

ActiveCampaign
8.3
Oracle Siebel CRM
Social sharing and campaigns
ActiveCampaign
8.4
Oracle Siebel CRM
Social profile integration
ActiveCampaign
8.1
Oracle Siebel CRM

Reporting & Analytics

ActiveCampaign
8.5
Oracle Siebel CRM
Dashboards
ActiveCampaign
8.5
Oracle Siebel CRM
Standard reports
ActiveCampaign
8.6
Oracle Siebel CRM
Custom reports
ActiveCampaign
8.3
Oracle Siebel CRM

Platform & Infrastructure

ActiveCampaign
8.7
Oracle Siebel CRM
API
ActiveCampaign
8.7
Oracle Siebel CRM
Role-based workflow & approvals
ActiveCampaign
8.4
Oracle Siebel CRM
Customizability
ActiveCampaign
8.6
Oracle Siebel CRM
Integration with Salesforce.com
ActiveCampaign
8.6
Oracle Siebel CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Oracle Siebel CRM
Integration with SugarCRM
ActiveCampaign
8.8
Oracle Siebel CRM

Sales Force Automation

ActiveCampaign
Oracle Siebel CRM
8.3
Customer data management / contact management
ActiveCampaign
Oracle Siebel CRM
9.1
Workflow management
ActiveCampaign
Oracle Siebel CRM
9.4
Territory management
ActiveCampaign
Oracle Siebel CRM
8.4
Opportunity management
ActiveCampaign
Oracle Siebel CRM
9.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Oracle Siebel CRM
7.5
Contract management
ActiveCampaign
Oracle Siebel CRM
8.2
Quote & order management
ActiveCampaign
Oracle Siebel CRM
7.8
Interaction tracking
ActiveCampaign
Oracle Siebel CRM
7.8
Channel / partner relationship management
ActiveCampaign
Oracle Siebel CRM
6.9

Customer Service & Support

ActiveCampaign
Oracle Siebel CRM
9.6
Case management
ActiveCampaign
Oracle Siebel CRM
9.7
Call center management
ActiveCampaign
Oracle Siebel CRM
9.6
Help desk management
ActiveCampaign
Oracle Siebel CRM
9.6

Marketing Automation

ActiveCampaign
Oracle Siebel CRM
7.9
Lead management
ActiveCampaign
Oracle Siebel CRM
8.8
Email marketing
ActiveCampaign
Oracle Siebel CRM
7.0

CRM Project Management

ActiveCampaign
Oracle Siebel CRM
8.1
Task management
ActiveCampaign
Oracle Siebel CRM
9.0
Billing and invoicing management
ActiveCampaign
Oracle Siebel CRM
7.6
Reporting
ActiveCampaign
Oracle Siebel CRM
7.6

CRM Reporting & Analytics

ActiveCampaign
Oracle Siebel CRM
8.3
Forecasting
ActiveCampaign
Oracle Siebel CRM
8.6
Pipeline visualization
ActiveCampaign
Oracle Siebel CRM
8.5
Customizable reports
ActiveCampaign
Oracle Siebel CRM
7.7

Customization

ActiveCampaign
Oracle Siebel CRM
8.2
Custom fields
ActiveCampaign
Oracle Siebel CRM
8.4
Custom objects
ActiveCampaign
Oracle Siebel CRM
8.4
Scripting environment
ActiveCampaign
Oracle Siebel CRM
8.2
API for custom integration
ActiveCampaign
Oracle Siebel CRM
8.0

Security

ActiveCampaign
Oracle Siebel CRM
8.2
Single sign-on capability
ActiveCampaign
Oracle Siebel CRM
8.0
Role-based user permissions
ActiveCampaign
Oracle Siebel CRM
8.4

Social CRM

ActiveCampaign
Oracle Siebel CRM
6.8
Social data
ActiveCampaign
Oracle Siebel CRM
6.8
Social engagement
ActiveCampaign
Oracle Siebel CRM
6.8

Integrations with 3rd-party Software

ActiveCampaign
Oracle Siebel CRM
6.5
Marketing automation
ActiveCampaign
Oracle Siebel CRM
6.8
Compensation management
ActiveCampaign
Oracle Siebel CRM
6.2

Platform

ActiveCampaign
Oracle Siebel CRM
6.5
Mobile access
ActiveCampaign
Oracle Siebel CRM
6.5

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Oracle Siebel CRM

  • Great data model: the out of the box version comes with standard objects that support most of the industries business models
  • Ease of implementation: implementation is done by configuring standard objects or creating new objects; additional level of customization via script is also possible.
  • Lots of resources available on the product
  • Supported by Oracle one of the world leader in IT
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Oracle Siebel CRM

  • Migrations between environments is one area that could be improved, with tools to compare and move data elements (source vs target).
  • Easier ways to identify, through email or a web page, the health of the overall system (components, marketing campaigns, tasks, servers, etc).
  • The UI seems to be improved with the newer versions of Siebel, but I believe it requires a lot of new features. It seems that other CRM solutions that are cloud-based are putting a lot of emphasis on the Usability and presentation, things where Siebel may need to catch up...
Miguel Padilla, M.Eng. | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Oracle Siebel CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Oracle Siebel CRM

Oracle Siebel CRM 9.0
Based on 1 answer
It's a leading online CRM tool in the market.
Lokesh Yadav | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle Siebel CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle Siebel CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Oracle Siebel CRM

Oracle Siebel CRM 9.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Oracle Siebel CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Oracle Siebel CRM

We also connect to Oracle Business Intelligence, which is not even an option of the list of products above (that's always encouraging when products are missing from lists!) This connects to campaigns in Siebel along with users writing reports based on data from Siebel. I don't think OBIEE stacks up that great with other systems because it seems to be lacking in reports, and those who can make them have to be quite technical.Oracle Database I think stacks up because of how robust and speedy (at times) it can be
Lizzy Randall | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Oracle Siebel CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Oracle Siebel CRM

  • This has all my company needs for sales analytic. It has helped our call center and the sales portal become more lean and require less resources for their day-to-day.
  • We use its research and direct email capabilities and use it to target specific groups of potential clients. We have seen an improvement of nearly 20%.
  • We have clients who have used a few modules like bill summary, campaign management and customer information. Oracle Siebel CRM has helped them reap ROI within a year from going live.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Oracle Siebel CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Siebel CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Oracle Siebel CRM
8.6

Likelihood to Renew

ActiveCampaign
9.1
Oracle Siebel CRM

Usability

ActiveCampaign
8.1
Oracle Siebel CRM
9.0

Reliability and Availability

ActiveCampaign
9.1
Oracle Siebel CRM

Performance

ActiveCampaign
8.6
Oracle Siebel CRM

Support Rating

ActiveCampaign
6.7
Oracle Siebel CRM
9.0

In-Person Training

ActiveCampaign
7.3
Oracle Siebel CRM

Implementation Rating

ActiveCampaign
8.5
Oracle Siebel CRM

Scalability

ActiveCampaign
8.8
Oracle Siebel CRM

Add comparison