What users are saying about

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
67 Ratings
10 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
67 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 4.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

ReachMail

Colleagues of mine have found reachmail to be easier to set up and send emails than other systems like exact target.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
ReachMail
8.3
WYSIWYG email editor
ActiveCampaign
7.7
ReachMail
8.1
Dynamic content
ActiveCampaign
7.3
ReachMail
9.1
Ability to test dynamic content
ActiveCampaign
7.4
ReachMail
9.1
Landing pages
ActiveCampaign
6.7
ReachMail
7.0
A/B testing
ActiveCampaign
7.1
ReachMail
8.1
Mobile optimization
ActiveCampaign
7.7
ReachMail
9.1
Email deliverability
ActiveCampaign
8.3
ReachMail
8.6
List management
ActiveCampaign
8.1
ReachMail
7.1
Triggered drip sequences
ActiveCampaign
9.3
ReachMail

Reporting & Analytics

ActiveCampaign
7.0
ReachMail
6.9
Dashboards
ActiveCampaign
7.0
ReachMail
7.7
Standard reports
ActiveCampaign
7.2
ReachMail
8.0
Custom reports
ActiveCampaign
6.8
ReachMail
5.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
  • Image library. Generous storage space as part of free accounts.
  • Content and assets. Free storage space for docs and links.
Jamie Caroland profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
  • Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
  • Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
  • Adjusting text and background color choices can be tricky.
  • ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.
Jamie Caroland profile photo

Usability

No score
No answers yet
No answers on this topic
ReachMail8.0
Based on 1 answer
Graphic and doc storage capabilities, formatting capabilities
Jamie Caroland profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
Constant Contact:
Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account.
MailChimp:
MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp.
Jamie Caroland profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Enhanced target audience reach for fundraising events, a definite positive.
  • Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
  • Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
  • No negative impacts on business objectives.
Jamie Caroland profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details