What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ReachMail

10 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

ReachMail

10 Ratings
Score 4.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

ReachMail

If you are sending out a graphical email like a newsletter the multiple unsubscribe links probably won't be as jarring. That said, if you are in a sales role and are using it to send out a text email to portion of your database it looks incredibly unprofessional and sloppy. It doesn't seem like it would be a fit for a sales role.
John Cupoli profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
ReachMail
8.2
WYSIWYG email editor
ActiveCampaign
7.7
ReachMail
8.0
Dynamic content
ActiveCampaign
7.4
ReachMail
9.1
Ability to test dynamic content
ActiveCampaign
7.5
ReachMail
9.1
Landing pages
ActiveCampaign
6.7
ReachMail
7.0
A/B testing
ActiveCampaign
7.2
ReachMail
8.0
Mobile optimization
ActiveCampaign
7.7
ReachMail
9.1
Email deliverability
ActiveCampaign
8.3
ReachMail
8.5
List management
ActiveCampaign
8.1
ReachMail
7.0
Triggered drip sequences
ActiveCampaign
9.3
ReachMail

Reporting & Analytics

ActiveCampaign
7.0
ReachMail
6.9
Dashboards
ActiveCampaign
7.1
ReachMail
7.7
Standard reports
ActiveCampaign
7.3
ReachMail
8.0
Custom reports
ActiveCampaign
6.7
ReachMail
5.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
  • Image library. Generous storage space as part of free accounts.
  • Content and assets. Free storage space for docs and links.
Jamie Caroland profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • It would be useful if there was an option to export email results (sends, opens, clicks, etc.) for all email sent within an account for a particular time period. Currently, reporting metrics can only be accessed by campaign/group and it makes it a very long a tedious process to analysis email performance across sends within a month, quarter or year.
No photo available

Usability

No score
No answers yet
No answers on this topic
ReachMail8.0
Based on 1 answer
Graphic and doc storage capabilities, formatting capabilities
Jamie Caroland profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
We use both reachmail and exact target for email deployment. Reachmail is easier to use for uploading lists and sending emails but exact target is better for reporting.
No photo available

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Ease of use of reachmail allows for quick email deployment and revenue generation.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details