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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    RingCentral Events

    Score8.6 out of 10
    N/ARingCentral Events (formerly Hopin) is an online events platform that provides tools for virtual events, or hybrid events, like ticketing and registration, limitless event rooms, an expo hall, chat, and networking, as well as event branding and attendee engagement tools. Integrations with online registration tools - such as Cvent, Marketo, Pardot, Eloqua, and Eventbrite.

    $119

    per month per seat

    Pricing
    ActiveCampaignRingCentral Events
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    Events Free Trial
    $0
    per month
    Events Pro
    $119
    per month per seat
    Events Pro+
    $239
    per month per seat
    Events Enterprise
    $359
    per year per seat
    Offerings
    Pricing Offerings
    ActiveCampaignRingCentral Events
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Each event license comes with unlimited registrations for all of events, and can run unlimited webinars and events with an annual plan. A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    ActiveCampaignRingCentral Events
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    RingCentral
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    94%
    Would buy again
    33 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    100%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    88%
    Implementation went as expected
    29 Answers
    Features
    ActiveCampaignRingCentral Events
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and RingCentral Events
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    RingCentral Events
    -
    Ratings
    WYSIWYG email editor8.4609 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and RingCentral Events
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    4% above category average
    RingCentral Events
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and RingCentral Events
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    17% above category average
    RingCentral Events
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and RingCentral Events
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    11% below category average
    RingCentral Events
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and RingCentral Events
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    9% above category average
    RingCentral Events
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and RingCentral Events
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    13% above category average
    RingCentral Events
    -
    Ratings
    API8.6409 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings00 Ratings
    Best Alternatives
    ActiveCampaignRingCentral Events
    Small Businesses
    Vbout
    Score9.9 out of 10
    BigMarker
    Score6 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Zoom Events & Webinars
    Score8.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Zoom Events & Webinars
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignRingCentral Events
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.4
    (35 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    8.0
    (2 ratings)
    Usability
    9.3
    (66 ratings)
    8.7
    (3 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (42 ratings)
    7.3
    (2 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    ActiveCampaignRingCentral Events
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    RingCentral
    Hopin is very suitable for large events involving 100+ people where there are only a couple of people speaking. You can have a bunch of features such as networking and all in all, is quite a professional experience to use. For smaller groups, It takes too much effort to set up and isn't worth using over Google Meet or Zoom.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    RingCentral
    • Awesome for managing several sets of panelists
    • Very easy to manage event attendees
    • Love the chat functionality during the events, enabling the audience to connect with each other
    • Hugely simple for anyone with little tech knowledge to design and run an event
    • Cost effective for the volume of events we run, where we need scale and quality
    • Live streaming an event is also very well catered for
    • Branding across the platform is simple to implement
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    RingCentral
    • The biggest hangup we've encountered is from guest speakers who need to join us on either tablets or smartphones. Hopin doesn't play well with mobile devices for onscreen guests.
    • I'd like to see the broadcasts in vendor booths be recordable in the way broadcasts in the sessions or on the stage are.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    RingCentral
    We most likely will, but with such a high annual renewal rate, we are forced to look at alternative solutions yearly when that license fee comes due
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    RingCentral
    I'm a pretty tech-savvy person but I still feel that Hopin was pretty user-friendly even for those of you who are less tech-savvy. Great thing is, you can play around and test the platform with the free version which allows you to get familiar with it before committing to the paid. I learned most of it on the free version which then made me more confident when deciding to use the paid version. Not only did it help me on the setup side, but it also proved to me that this was what we needed to do what we needed to do.
    Incentivized
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    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    RingCentral
    No answers on this topic
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    RingCentral
    No answers on this topic
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    RingCentral
    For the most part you're able to get a response from a support person within a few minutes, but there was a stretch when Hopin was reshuffling its staff that it sometimes took 24-48 hours, which is too long. However, as long as the staff remains stable - which seems likely - then its Support team is usually quite responsive.
    Incentivized
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    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    RingCentral
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    RingCentral
    We were with a company before Hopin - we explored elsewhere due to cost. Pros were design and custom look. We moved to Hopin, it was innovative at the time, although the design wasn't strong the features were. The majority now have the same features. So we did leave Hopin for another platform again because we wanted a custom look, and we were preparing for hybrid. Hopin wasn't ready. We soon realised other platforms we came across are complex, difficult to use. We left and came back to Hopin.
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    RingCentral
    No answers on this topic
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    RingCentral
    • Without Hopin, it would have been impossible to host an event at the scale and user interface that we did, with the staff limitations we have. Hopin enabled us to execute a very high standard with limited resources. For example, before Hopin, we could only attract about 100-200 attendees. With Hopin, we 3x our registrations and attendees.
    • The data collected from their system on attendees allows us to more accurately speak to our target market based on their tracked habits during the event.
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    RingCentral Events Screenshots

    Screenshot of a session of RingCentral Events - with company branding, logo, and colors throughout.Screenshot of the event venue of RingCentral Events. This page is the reception, that displays the event description, speakers, and schedule. Attendees can navigate throughout the event by clicking on the tabs on the left.Screenshot of an example of event analytics available with each event. Organizers can see how the event performed but seeing live view of attendance, and see how each attendee engaged.Screenshot of the production studio available within RingCentral Events. This offers the ability to customize speaker layouts, preupload videos/slides, add or remove speakers from stage, and add branding to the video streams.Screenshot of the lead retrieval capability that allows for scanning for leads for on-site events.