What users are saying about

ActiveCampaign

Top Rated
59 Ratings

SendPulse

13 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

SendPulse

13 Ratings
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

SendPulse

It is very well suited for generating quality leads from your own data through e-mailers. Its SMS integration is very helpful to send SMS from the same software at the same time.By implementing Push campaigns I can effectively communicate with my customers. When I want to give some small updates to my customers I give it through Push Notifications. It directly goes to customers devices.Its integration of Viber is innovative but i find it less appropriate because of Viber's less usability
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
SendPulse
8.8
WYSIWYG email editor
ActiveCampaign
7.7
SendPulse
8.9
Dynamic content
ActiveCampaign
7.4
SendPulse
8.5
Ability to test dynamic content
ActiveCampaign
7.5
SendPulse
8.5
Landing pages
ActiveCampaign
6.7
SendPulse
A/B testing
ActiveCampaign
7.2
SendPulse
9.0
Mobile optimization
ActiveCampaign
7.7
SendPulse
9.1
Email deliverability
ActiveCampaign
8.3
SendPulse
9.4
List management
ActiveCampaign
8.1
SendPulse
8.9
Triggered drip sequences
ActiveCampaign
9.3
SendPulse
8.5

Reporting & Analytics

ActiveCampaign
7.0
SendPulse
8.9
Dashboards
ActiveCampaign
7.1
SendPulse
9.0
Standard reports
ActiveCampaign
7.3
SendPulse
9.2
Custom reports
ActiveCampaign
6.7
SendPulse
8.4

Pros

  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
Tracy Beers profile photo
  • Very easy A/B Testing feature with subject
  • Push notification feature (love it!)
  • Great customer support
  • Artificial Intelligence feature!
Rein Mahatma profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • Support - sometimes it could be quicker (not better, but quicker).
  • Green interface - I don't think this color looks good for this type of software.
  • Content - I would like to see more researches and serious email marketing content.
Paul Shuteyev profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SendPulse9.1
Based on 1 answer
Because I love how easy and intuitive SendPulse is.
Audrey Sourroubille Arnold profile photo

Usability

No score
No answers yet
No answers on this topic
SendPulse8.2
Based on 1 answer
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
Audrey Sourroubille Arnold profile photo

Support

No score
No answers yet
No answers on this topic
SendPulse9.1
Based on 1 answer
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
Audrey Sourroubille Arnold profile photo

Implementation

No score
No answers yet
No answers on this topic
SendPulse8.2
Based on 1 answer
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
Audrey Sourroubille Arnold profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
For me, it was the obvious choice if we compared SendPulse and MailChimp/MailerLite/AWeber. Some of the competitors don't have SMS/push features, some are too simple (MailerLite), some are too complex or not so intuitive. I always preferred more all-in-one tools, because usually, these are more cost-effective. I use MailChimp and MailerLite almost on a daily basis, but SendPulse is my number one tool.
Paul Shuteyev profile photo

Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • Good ROI
  • Frees up more time for the employees in the office
  • More leads coming in
No photo available

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SendPulse

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing starts from $9 a month and depends on the number of messages you send.