What users are saying about
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Top Rated
849 Ratings
24 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
24 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
8.4

SendPulse

84%
ActiveCampaign ranks higher in 6/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
6.5
65%
12 Ratings

Dynamic content

8.3
83%
500 Ratings
7.0
70%
12 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
10.0
100%
10 Ratings

Landing pages

7.4
74%
324 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
365 Ratings
10.0
100%
9 Ratings

Mobile optimization

8.6
86%
509 Ratings
7.5
75%
12 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
8.5
85%
22 Ratings

List management

9.0
90%
630 Ratings
8.0
80%
12 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
10.0
100%
10 Ratings

Lead Management

8.7

ActiveCampaign

87%

SendPulse

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
390 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

SendPulse

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

SendPulse

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.5

SendPulse

85%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
578 Ratings
10.0
100%
11 Ratings

Standard reports

8.8
88%
565 Ratings
8.5
85%
12 Ratings

Custom reports

8.4
84%
363 Ratings
7.0
70%
9 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

SendPulse

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
N/A
0 Ratings

Customizability

8.9
89%
402 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Implementation Rating
  • SendPulse is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
7.0

SendPulse

70%
12 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.1

SendPulse

91%
1 Rating

Usability

8.0

ActiveCampaign

80%
35 Ratings
8.2

SendPulse

82%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings

SendPulse

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

SendPulse

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
9.1

SendPulse

91%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

SendPulse

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
8.2

SendPulse

82%
2 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

SendPulse

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

SendPulse

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

SendPulse

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

SendPulse

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

SendPulse

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

SendPulse Ltd.

If you have to send several thousand emails to a bunch of different people on your mailing list (and want to customise fields from your database like: Hi 'Mr X' or 'Hi Jane') and want to do it quickly then SendPulse can help. If you are not fantastic with coming up with fresh looks and layout for mailers and want a program that makes suggestions to make life easier, then SendPulse can help. If you want to send an email campaign that is very similar to your last one but just want to tweak one or two things then SendPulse can help. If you want to send reminder emails or emails to segments of your mailing list who did or did not open your email or click on links in your email then SendPulse can help.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

SendPulse Ltd.

  • SendPulse allows to connect with subscribers at the best time for each subscriber, which I haven't found anywhere else. What I mean is that if one of your subscribers reads emails at 8am, and another one at 2pm, SendPulse will automatically sends emails at that time when you subscriber reads emails. This is fantastic to increase your open rate!
  • It is easy to use, create a template for a newsletter, create auto-responders, create different unsubscribe pages.
  • It is easy to add any field you need to your CRM in SendPulse, so that you can target the people in your list more effectively.
  • Customer support is very fast and friendly (always a plus :-) ). I usually get an answer within 10 minutes to an hour to any question I have.
  • SendPulse allows to create a win-win situation when an email goes out, and avoid "spammy" situations with subscribers.
  • SendPulse has a great quality-price (have a look for yourself, but it's one of the cheapest on the market right now, and with the many features that are included, I personally find it's a steal)
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

SendPulse Ltd.

  • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
  • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
  • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

SendPulse

Starting Price

Editions & Modules

SendPulse editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing starts from $9 a month and depends on the number of messages you send.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    SendPulse Ltd.

    Because I love how easy and intuitive SendPulse is.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    SendPulse Ltd.

    I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    SendPulse Ltd.

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    SendPulse Ltd.

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    SendPulse Ltd.

    Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    SendPulse Ltd.

    When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    SendPulse Ltd.

    For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    SendPulse Ltd.

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    SendPulse Ltd.

    • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
    • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
    • It made brand building very easy among my clients.
    Read full review

    Screenshots

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