What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
13 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
13 Ratings
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Score 9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

SendPulse

SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.
Audrey Sourroubille Arnold profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
SendPulse
8.6
WYSIWYG email editor
ActiveCampaign
7.7
SendPulse
9.0
Dynamic content
ActiveCampaign
7.3
SendPulse
8.6
Ability to test dynamic content
ActiveCampaign
7.4
SendPulse
8.2
Landing pages
ActiveCampaign
6.7
SendPulse
A/B testing
ActiveCampaign
7.1
SendPulse
8.4
Mobile optimization
ActiveCampaign
7.7
SendPulse
9.0
Email deliverability
ActiveCampaign
8.3
SendPulse
9.2
List management
ActiveCampaign
8.1
SendPulse
8.4
Triggered drip sequences
ActiveCampaign
9.3
SendPulse
8.2

Reporting & Analytics

ActiveCampaign
7.0
SendPulse
8.8
Dashboards
ActiveCampaign
7.0
SendPulse
9.0
Standard reports
ActiveCampaign
7.2
SendPulse
8.9
Custom reports
ActiveCampaign
6.8
SendPulse
8.3

Pros

  • Simple to use
  • Good value for the price
  • Automation sequences
  • Lead scoring
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • One of the best features of this software is its user interface. I found it very intuitive.
  • It has sms feature also which is a great add-on to this software.
  • It has live chat support feature. And I find it very helpful when i find any technical problem.
No photo available

Cons

  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • I found some functionalities missing in Drag and Drop Editor. Creating a box inside a box is not possible in it.
  • Less number of pre-loaded templates. They should increase the number.
  • Initially it takes lot of time to approve emails.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
SendPulse9.1
Based on 1 answer
Because I love how easy and intuitive SendPulse is.
Audrey Sourroubille Arnold profile photo

Usability

No score
No answers yet
No answers on this topic
SendPulse8.2
Based on 1 answer
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
Audrey Sourroubille Arnold profile photo

Support

No score
No answers yet
No answers on this topic
SendPulse9.1
Based on 1 answer
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
Audrey Sourroubille Arnold profile photo

Implementation

No score
No answers yet
No answers on this topic
SendPulse8.2
Based on 1 answer
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
Audrey Sourroubille Arnold profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
This software has many advanced features which make it my favourite email service for sending newsletters. Its UI is very intuitive and easy to operate. Its drag and drop feature can create beautiful emails in very little time. In this software I can send email in specific intervals also. It also provides me SMS functionality to communicate with my clients.
No photo available

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • It is well suited for small business use.
  • Integration with other apps and browsers
Matt Martin (a.k.a-Muhathir Shams) profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SendPulse

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing starts from $9 a month and depends on the number of messages you send.