ActiveCampaign vs. SMTP2GO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.3 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
SMTP2GO
Score 9.4 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. Connect to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. They offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is fully GDPR…
$10
Monthly or Annual
Pricing
ActiveCampaignSMTP2GO
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignSMTP2GO
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Community Pulse
ActiveCampaignSMTP2GO
Top Pros
Top Cons
Features
ActiveCampaignSMTP2GO
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
660 Ratings
14% above category average
SMTP2GO
-
Ratings
WYSIWYG email editor8.5578 Ratings00 Ratings
Dynamic content8.8517 Ratings00 Ratings
Ability to test dynamic content8.6469 Ratings00 Ratings
Landing pages8.4336 Ratings00 Ratings
A/B testing9.0378 Ratings00 Ratings
Mobile optimization9.1524 Ratings00 Ratings
Email deliverability reporting9.5671 Ratings00 Ratings
List management9.1647 Ratings00 Ratings
Triggered drip sequences9.3572 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.9
522 Ratings
14% above category average
SMTP2GO
-
Ratings
Lead nurturing9.0489 Ratings00 Ratings
Lead scoring and grading8.7357 Ratings00 Ratings
Data quality management8.9400 Ratings00 Ratings
Automated sales alerts and tasks9.1354 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.0
372 Ratings
18% above category average
SMTP2GO
-
Ratings
Calendaring8.9293 Ratings00 Ratings
Event/webinar marketing9.1286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.2
286 Ratings
20% above category average
SMTP2GO
-
Ratings
Social sharing and campaigns9.3254 Ratings00 Ratings
Social profile integration9.0249 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.6
624 Ratings
13% above category average
SMTP2GO
-
Ratings
Dashboards8.4594 Ratings00 Ratings
Standard reports8.5581 Ratings00 Ratings
Custom reports8.8377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
488 Ratings
17% above category average
SMTP2GO
-
Ratings
API9.3389 Ratings00 Ratings
Role-based workflow & approvals8.9266 Ratings00 Ratings
Customizability9.4418 Ratings00 Ratings
Integration with Salesforce.com9.092 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.560 Ratings00 Ratings
Integration with SugarCRM9.556 Ratings00 Ratings
Third-party software integrations7.717 Ratings00 Ratings
Best Alternatives
ActiveCampaignSMTP2GO
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Twilio SendGrid
Twilio SendGrid
Score 7.7 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Twilio SendGrid
Twilio SendGrid
Score 7.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 6.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignSMTP2GO
Likelihood to Recommend
9.3
(667 ratings)
9.0
(91 ratings)
Likelihood to Renew
9.9
(24 ratings)
9.1
(3 ratings)
Usability
7.5
(37 ratings)
8.2
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.2
(5 ratings)
-
(0 ratings)
Support Rating
6.5
(41 ratings)
9.1
(4 ratings)
In-Person Training
8.9
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(12 ratings)
-
(0 ratings)
Configurability
6.7
(4 ratings)
-
(0 ratings)
Ease of integration
8.6
(4 ratings)
-
(0 ratings)
Product Scalability
3.5
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.7
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignSMTP2GO
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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SMTP2GO
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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SMTP2GO
  • adding senders or domains to improve email deliverability
  • you don't have to deal with RBL to white list an IP address previously used for spaming
  • Control panel gives you enough flexibility without a cluttered UI
  • Everything you need is well documented
  • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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SMTP2GO
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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SMTP2GO
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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SMTP2GO
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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SMTP2GO
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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SMTP2GO
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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SMTP2GO
When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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SMTP2GO
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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SMTP2GO
It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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SMTP2GO
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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SMTP2GO
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

SMTP2GO Screenshots

Screenshot of Get a quick snapshot of the account activity as soon as you log in!Screenshot of The Activity feed shows you the most recent delivery events for you email and provides extra detail when needed.Screenshot of Subaccounts are available on any paid plan and are a great way to resell the SMTP2GO product to your own clients and customers.