What users are saying about
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Top Rated
78 Ratings
1 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
1 Ratings
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Score 6 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Springbot
WYSIWYG email editor
ActiveCampaign
7.7
Springbot
Dynamic content
ActiveCampaign
7.6
Springbot
Ability to test dynamic content
ActiveCampaign
7.7
Springbot
Landing pages
ActiveCampaign
6.8
Springbot
A/B testing
ActiveCampaign
7.4
Springbot
Mobile optimization
ActiveCampaign
7.8
Springbot
Email deliverability
ActiveCampaign
8.3
Springbot
List management
ActiveCampaign
8.4
Springbot
Triggered drip sequences
ActiveCampaign
9.4
Springbot

Reporting & Analytics

ActiveCampaign
7.2
Springbot
Dashboards
ActiveCampaign
7.2
Springbot
Standard reports
ActiveCampaign
7.4
Springbot
Custom reports
ActiveCampaign
7.1
Springbot

Online Storefront

ActiveCampaign
Springbot
9.0
Website integration
ActiveCampaign
Springbot
9.0

eCommerce Marketing

ActiveCampaign
Springbot
5.0
Personalized recommendations
ActiveCampaign
Springbot
5.0
SEO
ActiveCampaign
Springbot
5.0

Pros

ActiveCampaign

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best profile photo

Cons

ActiveCampaign

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo

Springbot

  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

Springbot 9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
No photo available

Springbot

We are looking at using Tealium to segment our customers now, something we had hoped Springbot would allow us to do. Tealium allows us to segment and send to any channel and any ESP. Springbot would allow us to create segments based on a few demographic, product and purchase criteria. However, we would have to download those segments and import them into Bronto. Springbot only connects to Mailchimp. And we couldn't use those segments in Retargeting or On-site Personalization. We realized we just needed a more robust data collection platform after using Springbot.
Melissa Best profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Springbot

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
No photo available

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Springbot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison