What users are saying about
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Top Rated
843 Ratings
6 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
6 Ratings
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Score 5.8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.4

ActiveCampaign

84%
4.7

Springbot

47%
ActiveCampaign ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
4.4
44%
3 Ratings

Dynamic content

8.2
82%
497 Ratings
4.6
46%
3 Ratings

Ability to test dynamic content

8.1
81%
451 Ratings
3.0
30%
2 Ratings

Landing pages

7.4
74%
322 Ratings
8.2
82%
1 Rating

A/B testing

8.6
86%
363 Ratings
4.6
46%
3 Ratings

Mobile optimization

8.4
84%
507 Ratings
4.4
44%
3 Ratings

Email deliverability reporting

9.2
92%
652 Ratings
4.4
44%
3 Ratings

List management

8.9
89%
627 Ratings
4.6
46%
3 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
4.4
44%
3 Ratings

Lead Management

8.6

ActiveCampaign

86%
6.7

Springbot

67%
ActiveCampaign ranks higher in 2/4 features

Lead nurturing

8.8
88%
474 Ratings
4.4
44%
3 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
9.1
91%
1 Rating

Data quality management

8.5
85%
389 Ratings
4.4
44%
3 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
9.1
91%
1 Rating

Campaign Management

8.4

ActiveCampaign

84%
5.4

Springbot

54%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
281 Ratings
4.4
44%
3 Ratings

Event/webinar marketing

8.5
85%
274 Ratings
6.4
64%
1 Rating

Social Media Marketing

8.6

ActiveCampaign

86%
3.0

Springbot

30%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
246 Ratings
2.7
27%
2 Ratings

Social profile integration

8.4
84%
242 Ratings
3.2
32%
2 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
4.6

Springbot

46%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
576 Ratings
4.6
46%
3 Ratings

Standard reports

8.8
88%
563 Ratings
4.6
46%
3 Ratings

Custom reports

8.4
84%
363 Ratings
4.6
46%
3 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%
7.0

Springbot

70%
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
4.6
46%
3 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
8.2
82%
1 Rating

Customizability

8.7
87%
398 Ratings
7.3
73%
1 Rating

Integration with Salesforce.com

8.8
88%
85 Ratings
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
7.3
73%
1 Rating

Integration with SugarCRM

8.8
88%
51 Ratings
7.3
73%
1 Rating

Attribute Ratings

  • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
4.1

Springbot

41%
5 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Springbot

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
4.0

Springbot

40%
4 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Springbot

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Springbot

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
4.6

Springbot

46%
3 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Springbot

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Springbot

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Springbot

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Springbot

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Springbot

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Springbot

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Springbot

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Springbot Inc.

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Springbot Inc.

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Springbot Inc.

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Springbot

Starting Price

$0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Editions & Modules

Springbot editions and modules pricing
EditionModules
Platform Base Package$199/month1

Footnotes

  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

See website for pricing calculator for additional pricing options.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Springbot Inc.

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Springbot Inc.

Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Springbot Inc.

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Springbot Inc.

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Springbot Inc.

We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Read full review

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Springbot Inc.

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Springbot Inc.

Springbit is more expensive, more complicated and delivered less.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Springbot Inc.

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Springbot Inc.

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Read full review

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