What users are saying about
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Top Rated
849 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
22 Ratings
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Score 4.3 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
4.4

Sugar Market (Salesfusion)

44%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
3.0
30%
3 Ratings

Dynamic content

8.3
83%
500 Ratings
5.0
50%
3 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
4.0
40%
2 Ratings

Landing pages

7.4
74%
324 Ratings
6.0
60%
3 Ratings

A/B testing

8.6
86%
365 Ratings
4.0
40%
3 Ratings

Mobile optimization

8.6
86%
509 Ratings
1.0
10%
3 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
7.0
70%
8 Ratings

List management

9.0
90%
630 Ratings
4.0
40%
4 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
6.0
60%
3 Ratings

Lead Management

8.7

ActiveCampaign

87%
5.3

Sugar Market (Salesfusion)

53%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
6.0
60%
4 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
4.0
40%
4 Ratings

Data quality management

8.7
87%
390 Ratings
5.0
50%
4 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
6.0
60%
3 Ratings

Campaign Management

8.5

ActiveCampaign

85%
6.5

Sugar Market (Salesfusion)

65%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
6.0
60%
3 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
7.0
70%
2 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%
8.2

Sugar Market (Salesfusion)

82%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
8.2
82%
1 Rating

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
2.3

Sugar Market (Salesfusion)

23%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
5.0
50%
4 Ratings

Standard reports

8.8
88%
565 Ratings
1.0
10%
4 Ratings

Custom reports

8.4
84%
363 Ratings
1.0
10%
4 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
4.8

Sugar Market (Salesfusion)

48%
ActiveCampaign ranks higher in 6/7 features

API

9.2
92%
379 Ratings
5.0
50%
2 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
6.0
60%
2 Ratings

Customizability

8.9
89%
402 Ratings
3.0
30%
2 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
9.2
92%
2 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
1.0
10%
1 Rating

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
  • Sugar Market (Salesfusion) is rated higher in 2 areas: Likelihood to Renew, Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
3.0

Sugar Market (Salesfusion)

30%
7 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
10.0

Sugar Market (Salesfusion)

100%
3 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
8.2

Sugar Market (Salesfusion)

82%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Sugar Market (Salesfusion)

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Sugar Market (Salesfusion)

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

SugarCRM

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

SugarCRM

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

SugarCRM

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sugar Market (Salesfusion)

Starting Price

$750 per month

Editions & Modules

Sugar Market (Salesfusion) editions and modules pricing
EditionModules
Core$1,0001

Footnotes

  1. Database size

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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SugarCRM

We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

SugarCRM

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

SugarCRM

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

SugarCRM

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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SugarCRM

The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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SugarCRM

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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SugarCRM

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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SugarCRM

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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SugarCRM

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review

Screenshots

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