Likelihood to Recommend ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review I still receive emails from people with a simple "sent from iPhone or sent from iPad" with little to no signature built-in. While I know not everyone is adept or even interested in changing mobile/tablet settings, WiseStamp makes it easy to have a more official-looking signature, in my opinion. Just because you reply to me via a smartphone or tablet, I expect the same level of professionalism. Plus, I don't need to know what device you use to reply or initiate an email, as poor spelling or grammar are essential. Including a photo, especially with many transactions being one in which you never see the person face-to-face, adds a more human element that is really missing. Studies show that ads including a photo of a person will get greater views. I think the same goes for email signature files. My goal is that regardless if I email someone from my laptop, smartphone, or tablet, they should not know as their transactional experience with me should appear to be precisely the same.
Read full review Pros The graphic design is very good, especially fonts, colours and templates Flexibility of design and functionality Takes a little while to learn it, but generally user-friendly Looks very professional but doesn't cost much to get started There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out. Read full review Very user-friendly. Loved the simplicity and quick ability to set up. Had lots of themes / designs to choose from and had offered the ability to link social accounts for the most popular current socials. Extremely affordable already, but we also had a promo code which made it even cheaper. Read full review Cons The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc. There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass. I'd like more reporting data on one page. Read full review In my opinion, animations are glitchy Forced to use built-in templates or pay extra to have them simply copy a signature you create elsewhere. No options to actually build out a signature template to your own specifications. I think it is over priced Doesn't work with "New Outlook" and only certain versions of Classic Outlook. Read full review Likelihood to Renew I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review I love it... Wouldn't use anything else
Read full review Usability ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review It is pretty easy to use but the initial setup takes awhile to get right - some of the templates that you can use do not always work for what I had in mind - but overall and once through the initial phase it is super easy to use.
Read full review Reliability and Availability I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review Performance Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review Support Rating This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review Implementation Rating Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review Alternatives Considered I moved to ActiveCampaign from
Mailchimp . Admittedly, I was using the free version of
Mailchimp , but I had numerous episodes of subscriber data NOT being added to
Mailchimp , despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review I actually haven't tried the above, but this form wouldn't let me advance without answering. I built my own signature in Gmail. It would have been fine except embedding video is really tough. I was willing to sacrifice being able to showcase books in order to show my TEDx talk link.
Read full review Scalability My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review Return on Investment I haven't monetized my list yet so no clear ROI but great from a list-building perspective The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features Read full review I have increased my calendar bookings from outreach emails by more than 200% It makes it easier for people to schedule time with me when multiple people are involved as they can see my availability by clicking the link. I have had customers that have not used me for a period of time book time out of the blue by going back to one of my old emails and seeing the scheduling link there I use the banner tool whenever there is a promotion or to promote some of my sponsor brands to my clients without them even realising they are getting "adverts" Read full review ScreenShots ActiveCampaign Screenshots