What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
7 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
7 Ratings
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Score 8.9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

WiseStamp

Overall it's a good product. We tried the paid version, but the support was horrible. We defaulted back to the free version and it does everything we need. They say you need to pay to use the Mac version, but all you need to do is copy and paste to the signature file. Same for iOS.
Dave Greenbaum profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
WiseStamp
5.9
WYSIWYG email editor
ActiveCampaign
7.7
WiseStamp
6.0
Dynamic content
ActiveCampaign
7.3
WiseStamp
2.0
Ability to test dynamic content
ActiveCampaign
7.4
WiseStamp
2.0
Landing pages
ActiveCampaign
6.7
WiseStamp
A/B testing
ActiveCampaign
7.1
WiseStamp
Mobile optimization
ActiveCampaign
7.7
WiseStamp
10.0
Email deliverability
ActiveCampaign
8.3
WiseStamp
9.5
List management
ActiveCampaign
8.1
WiseStamp
Triggered drip sequences
ActiveCampaign
9.3
WiseStamp

Reporting & Analytics

ActiveCampaign
7.0
WiseStamp
Dashboards
ActiveCampaign
7.0
WiseStamp
Standard reports
ActiveCampaign
7.2
WiseStamp
Custom reports
ActiveCampaign
6.8
WiseStamp

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • User Friendly
  • Easy to mange all users
Stella Gillham profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • It would be great if it were easier to create your own template. It's already possible, but it is a little tricky and does take some time to learn.
Stella Gillham profile photo

Usability

No score
No answers yet
No answers on this topic
WiseStamp10.0
Based on 1 answer
WiseStamp is very user-friendly. I am able to add our employees and update their information quickly
Stella Gillham profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
WiseStamp is the only company that we researched for us and our needs. We were referred by a very reputable client who also handles our website. We found the ease of use to be well worth the investment cost
Stella Gillham profile photo

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • WiseStamp has allowed us to have a 'uniform front' with our clients. Everyone that a client interacts with has the same branding attached to their emails.
Stella Gillham profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WiseStamp

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details