What users are saying about

ActiveCampaign vs Zoho Campaigns

ActiveCampaign

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Top Rated
66 Ratings

Zoho Campaigns

43 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

Based on 66 reviews and ratings

Zoho Campaigns

43 Ratings
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Score 7.1 out of 101

Based on 43 reviews and ratings

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.

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Nicholas De Salvo profile photo
Nicholas De Salvo
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Zoho Campaigns

It is an excellent complement for other applications of the suite. I like to share and keep active services and products newsletters, because they may be attractive to existing customers or prospects. Ideally, I want them to visit the website and thus allow me to measure its performance and know what was the most attractive part and where I can improve.

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Alexis Correa
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Zoho Campaigns
6.8
WYSIWYG email editor
ActiveCampaign
7.7
Zoho Campaigns
6.5
Dynamic content
ActiveCampaign
7.3
Zoho Campaigns
6.9
Ability to test dynamic content
ActiveCampaign
7.4
Zoho Campaigns
5.9
Landing pages
ActiveCampaign
6.7
Zoho Campaigns
8.0
A/B testing
ActiveCampaign
7.1
Zoho Campaigns
7.2
Mobile optimization
ActiveCampaign
7.7
Zoho Campaigns
7.0
Email deliverability
ActiveCampaign
8.3
Zoho Campaigns
7.1
List management
ActiveCampaign
8.1
Zoho Campaigns
7.0
Triggered drip sequences
ActiveCampaign
9.3
Zoho Campaigns
5.9

Reporting & Analytics

ActiveCampaign
7.0
Zoho Campaigns
7.4
Dashboards
ActiveCampaign
7.0
Zoho Campaigns
7.6
Standard reports
ActiveCampaign
7.2
Zoho Campaigns
6.8
Custom reports
ActiveCampaign
6.8
Zoho Campaigns
7.7

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.

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Nicholas De Salvo
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  • Elegant easy to customize predesigned templates
  • Performance reports
  • Campaigns through social networks
  • Automation options for new subscribers

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Alexis Correa
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Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.

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Verified User
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  • Definitely they should improve the editor more.
  • There are others newsletter softwares that have more complete and easier to use functions.
  • The buttons to share must be better, more updated and easier to place.
  • If possible, guarantee inbox

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Alexis Correa
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Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.

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Steena Brown
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In my experience, I liked MailChimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see statistics and do more. I know that Zoho also allows integration with MailChimp, but I prefer to follow the line.

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Alexis Correa
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Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.

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Verified User
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  • It has helped us introduce new services that have been successful for new and existing customers
  • Many customers want to use our services when they receive our emails.

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Alexis Correa
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Screenshots

ActiveCampaign—

Pricing Details

ActiveCampaign

General
Free Trial
—
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—