ActiveCampaign vs Zoho Campaigns

• Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
• Campaign Builder (as good as other tools such as Mailchimp)
• Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)

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• The integration with Zoho CRM is key. It makes creating segmented and targeted lists very easy. Plus, it keeps stats updated within the CRM module.
• Its UI is simple and easy to use. There are likely some that are flashier, but simple stupid works well for our approach.
• Sending out campaigns is a pain free process and can be managed from the mobile app. The reports and stats available once the campaign is sent are very helpful.

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• One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
• Sometimes the Chrome plugin does not work properly.
• The email builder could use improvement on the UX end.

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• Limited number of syncs. If you run lots of mailing lists that require regular updates with Zoho CRM, you may find yourself short.

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• It helped me to grow my list substantially in just 3 months.
• It helped me to increase traffic on my website.
• This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.

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• Zoho Campaigns has allowed us to reach a larger audience with less time spent than making individual calls to each contact.

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