What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Zoho Campaigns

38 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Zoho Campaigns

38 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Zoho Campaigns

Zoho Campaigns has been useful in doing outreach to prospective customers. It's allowed us to test our subject lines and messages and determine which are the most effective for improving open rates and generating click-throughs. Content supports both HTML and text versions, and the editor is relatively easy to use.
Justin Roodman profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Zoho Campaigns
6.6
WYSIWYG email editor
ActiveCampaign
7.7
Zoho Campaigns
6.0
Dynamic content
ActiveCampaign
7.4
Zoho Campaigns
6.7
Ability to test dynamic content
ActiveCampaign
7.5
Zoho Campaigns
5.1
Landing pages
ActiveCampaign
6.7
Zoho Campaigns
8.5
A/B testing
ActiveCampaign
7.2
Zoho Campaigns
7.0
Mobile optimization
ActiveCampaign
7.7
Zoho Campaigns
6.3
Email deliverability
ActiveCampaign
8.3
Zoho Campaigns
6.7
List management
ActiveCampaign
8.1
Zoho Campaigns
7.0
Triggered drip sequences
ActiveCampaign
9.3
Zoho Campaigns
5.9

Reporting & Analytics

ActiveCampaign
7.0
Zoho Campaigns
7.6
Dashboards
ActiveCampaign
7.1
Zoho Campaigns
7.2
Standard reports
ActiveCampaign
7.3
Zoho Campaigns
7.0
Custom reports
ActiveCampaign
6.7
Zoho Campaigns
8.7

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • The integration with Zoho CRM is key. It makes creating segmented and targeted lists very easy. Plus, it keeps stats updated within the CRM module.
  • Its UI is simple and easy to use. There are likely some that are flashier, but simple stupid works well for our approach.
  • Sending out campaigns is a pain free process and can be managed from the mobile app. The reports and stats available once the campaign is sent are very helpful.
Jon Porreca profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Limited number of syncs. If you run lots of mailing lists that require regular updates with Zoho CRM, you may find yourself short.
Justin Roodman profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. MailChimp was slightly more expensive than Zoho Campaigns (by about $10 / month) so that was the other deciding factor.
Justin Roodman profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Zoho Campaigns has allowed us to reach a larger audience with less time spent than making individual calls to each contact.
Justin Roodman profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details