What users are saying about
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Top Rated
843 Ratings
128 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
128 Ratings
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Score 8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
8.0

Zoho Campaigns

80%
ActiveCampaign ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
560 Ratings
7.7
77%
24 Ratings

Dynamic content

8.2
82%
497 Ratings
7.2
72%
25 Ratings

Ability to test dynamic content

8.1
81%
451 Ratings
7.6
76%
22 Ratings

Landing pages

7.4
74%
322 Ratings
8.1
81%
17 Ratings

A/B testing

8.6
86%
363 Ratings
8.8
88%
21 Ratings

Mobile optimization

8.4
84%
507 Ratings
7.9
79%
23 Ratings

Email deliverability reporting

9.2
92%
652 Ratings
8.4
84%
36 Ratings

List management

8.9
89%
627 Ratings
8.8
88%
24 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
7.7
77%
19 Ratings

Lead Management

8.6

ActiveCampaign

86%

Zoho Campaigns

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
474 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
347 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
389 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
344 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Zoho Campaigns

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
281 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
273 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Zoho Campaigns

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.8

Zoho Campaigns

78%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
576 Ratings
7.8
78%
24 Ratings

Standard reports

8.8
88%
563 Ratings
8.2
82%
25 Ratings

Custom reports

8.4
84%
364 Ratings
7.5
75%
21 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Zoho Campaigns

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
377 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
257 Ratings
N/A
0 Ratings

Customizability

8.7
87%
398 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
9.8

Zoho Campaigns

98%
Zoho Campaigns ranks higher in 6/6 features

URL Validation

N/A
0 Ratings
10.0
100%
2 Ratings

Link Tracking

N/A
0 Ratings
9.5
95%
2 Ratings

Image Validation

N/A
0 Ratings
9.5
95%
2 Ratings

Inbox Display

N/A
0 Ratings
10.0
100%
2 Ratings

Email Accessibility Tools

N/A
0 Ratings
10.0
100%
2 Ratings

Email Previews

N/A
0 Ratings
9.5
95%
2 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
  • Zoho Campaigns is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
8.3

Zoho Campaigns

83%
25 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
10.0

Zoho Campaigns

100%
1 Rating

Usability

8.2

ActiveCampaign

82%
34 Ratings

Zoho Campaigns

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Zoho Campaigns

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Zoho Campaigns

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Zoho Campaigns

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Zoho Campaigns

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Zoho Campaigns

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Zoho Campaigns

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Zoho Campaigns

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Zoho Campaigns

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Zoho Campaigns

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Zoho Campaigns

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Zoho Corporation

It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Zoho Corporation

  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Zoho Corporation

  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Zoho Campaigns

Starting Price

$0 per month

Editions & Modules

Zoho Campaigns editions and modules pricing
EditionModules
Standard Plan$3 for 500 contacts1
Professional Plan$4.5 for 500 contacts2
Forever Free03
Pay as you go$14 for 500 contacts4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Zoho Corporation

Because I am a single user organization and the subscription is free for up to 3 users.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Zoho Corporation

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Zoho Corporation

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Zoho Corporation

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Zoho Corporation

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Zoho Corporation

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Zoho Corporation

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Zoho Corporation

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Zoho Corporation

  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Read full review

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