What users are saying about

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4 Ratings

Mixpanel

Top Rated
87 Ratings

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4 Ratings
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Score 6.8 out of 101

Mixpanel

Top Rated
87 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

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It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
No photo available

Mixpanel

Mixpanel is great for organizations that want to track how their application is being used. Tracking attributes related to geo-location, user-segmentations - like departments and titles, browser and operating systems, etc. can be very easy. Various groups in an organization have the ability to access the data collected and build reports that fit their specific needs. The UI is very intuitive and quick to pick up.
Gabriel Samaroo profile photo

Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
  • The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
  • Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
Gabriel Samaroo profile photo

Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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  • Their API is not very scalable.
  • Reports could be more visual and have more graphics.
  • Sometimes the software is very slow.
Vadim Peskov profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mixpanel8.2
Based on 12 answers
Mixpanel is a great tool for real analytics data. I can't perceive using anything better.
Douglas Wright profile photo

Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.
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Online Training

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No answers yet
No answers on this topic
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
can be done easily by a front end engineer
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Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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We looked at KISSmetrics, Google Analytics, and our own home-grown system.
George Luc profile photo

Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • It has helped us modify and optimize the user experience during our free trials, which in turn led to an increase in conversion.
  • Utilizing it as a tracking platform has also eased certain customer support processes.
George Markou profile photo

Pricing Details

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General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details