What users are saying about
5 Ratings
Top Rated
103 Ratings
5 Ratings
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Score 7.1 out of 101
Top Rated
103 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

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It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
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Mixpanel

Mixpanel excels when the data going into it is properly tagged and with the right attributes. This means that companies need to be very deliberate with how they plan their development. Metrics need to be baked into the dev flow so that each page is properly instrumented. Furthermore, events need to be properly organized as it's easy to lose track of events and when they came online. If you don't put in the work beforehand, Mixpanel just won't be as useful.
Frank Ramirez profile photo

Pros

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  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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Mixpanel

  • Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
  • Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
  • The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
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Cons

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  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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Mixpanel

  • Mixpanel has issues differentiating between 'real' and 'spam' clicks sometimes, registering bot behavior as if it were the behavior of real users.
  • You can't clone funnels to make minor changes.
  • It's not easy to compare two different funnels to one another.
  • It's sometimes slow and unpredictable.
  • There are occasional bugs where the date ranges selected show one thing, but the data you're looking at is for a different date range.
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Likelihood to Renew

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No score
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Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
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Usability

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Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
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Support

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Mixpanel

Mixpanel 8.5
Based on 5 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

Online Training

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No score
No answers yet
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Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

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Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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Alternatives Considered

adjust

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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Mixpanel

Mixpanel has been my favorite tool I've used thus far because of how simple it is to use. While Google Analytics is quick to setup also, Mixpanel provides a lot more functionality. The reporting and visualization capabilities that are provided out-of-the-box make it a good tool for both technical and non-technical employees to use and benefit from.
Gabriel Samaroo profile photo

Return on Investment

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  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
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Pricing Details

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General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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