What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
Top Rated
93 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
Top Rated
93 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
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Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Adobe Campaign
7.9
WYSIWYG email editor
Adobe Analytics
Adobe Campaign
7.5
Dynamic content
Adobe Analytics
Adobe Campaign
8.1
Ability to test dynamic content
Adobe Analytics
Adobe Campaign
8.4
Landing pages
Adobe Analytics
Adobe Campaign
7.7
A/B testing
Adobe Analytics
Adobe Campaign
6.9
Mobile optimization
Adobe Analytics
Adobe Campaign
7.7
Email deliverability
Adobe Analytics
Adobe Campaign
8.7
List management
Adobe Analytics
Adobe Campaign
8.4
Triggered drip sequences
Adobe Analytics
Adobe Campaign
7.5

Lead Management

Adobe Analytics
Adobe Campaign
6.8
Lead nurturing
Adobe Analytics
Adobe Campaign
7.4
Lead scoring and grading
Adobe Analytics
Adobe Campaign
7.2
Data quality management
Adobe Analytics
Adobe Campaign
6.5
Automated sales alerts and tasks
Adobe Analytics
Adobe Campaign
6.2

Campaign Management

Adobe Analytics
Adobe Campaign
7.4
Calendaring
Adobe Analytics
Adobe Campaign
7.5
Event/webinar marketing
Adobe Analytics
Adobe Campaign
7.3

Social Media Marketing

Adobe Analytics
Adobe Campaign
8.0
Social sharing and campaigns
Adobe Analytics
Adobe Campaign
8.1
Social profile integration
Adobe Analytics
Adobe Campaign
7.8

Reporting & Analytics

Adobe Analytics
Adobe Campaign
8.0
Dashboards
Adobe Analytics
Adobe Campaign
8.4
Standard reports
Adobe Analytics
Adobe Campaign
8.3
Custom reports
Adobe Analytics
Adobe Campaign
7.2

Platform & Infrastructure

Adobe Analytics
Adobe Campaign
7.6
API
Adobe Analytics
Adobe Campaign
8.0
Role-based workflow & approvals
Adobe Analytics
Adobe Campaign
8.4
Customizability
Adobe Analytics
Adobe Campaign
8.1
Integration with Salesforce.com
Adobe Analytics
Adobe Campaign
7.5
Integration with Microsoft Dynamics CRM
Adobe Analytics
Adobe Campaign
7.1
Integration with SugarCRM
Adobe Analytics
Adobe Campaign
6.3

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

Cons

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo
  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
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Return on Investment

  • We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience.
  • We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.
Thais Guimaraes, OMCP profile photo
  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information