What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Adobe Campaign

Top Rated
90 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Adobe Campaign
7.9
WYSIWYG email editor
Adobe Analytics
Adobe Campaign
7.3
Dynamic content
Adobe Analytics
Adobe Campaign
7.9
Ability to test dynamic content
Adobe Analytics
Adobe Campaign
8.2
Landing pages
Adobe Analytics
Adobe Campaign
7.9
A/B testing
Adobe Analytics
Adobe Campaign
7.0
Mobile optimization
Adobe Analytics
Adobe Campaign
8.4
Email deliverability
Adobe Analytics
Adobe Campaign
8.6
List management
Adobe Analytics
Adobe Campaign
8.2
Triggered drip sequences
Adobe Analytics
Adobe Campaign
7.5

Lead Management

Adobe Analytics
Adobe Campaign
6.9
Lead nurturing
Adobe Analytics
Adobe Campaign
7.5
Lead scoring and grading
Adobe Analytics
Adobe Campaign
7.2
Data quality management
Adobe Analytics
Adobe Campaign
6.6
Automated sales alerts and tasks
Adobe Analytics
Adobe Campaign
6.3

Campaign Management

Adobe Analytics
Adobe Campaign
7.4
Calendaring
Adobe Analytics
Adobe Campaign
7.5
Event/webinar marketing
Adobe Analytics
Adobe Campaign
7.3

Social Media Marketing

Adobe Analytics
Adobe Campaign
8.1
Social sharing and campaigns
Adobe Analytics
Adobe Campaign
8.2
Social profile integration
Adobe Analytics
Adobe Campaign
7.9

Reporting & Analytics

Adobe Analytics
Adobe Campaign
7.7
Dashboards
Adobe Analytics
Adobe Campaign
8.3
Standard reports
Adobe Analytics
Adobe Campaign
8.1
Custom reports
Adobe Analytics
Adobe Campaign
6.9

Platform & Infrastructure

Adobe Analytics
Adobe Campaign
7.6
API
Adobe Analytics
Adobe Campaign
8.1
Role-based workflow & approvals
Adobe Analytics
Adobe Campaign
8.5
Customizability
Adobe Analytics
Adobe Campaign
8.0
Integration with Salesforce.com
Adobe Analytics
Adobe Campaign
7.9
Integration with Microsoft Dynamics CRM
Adobe Analytics
Adobe Campaign
7.1
Integration with SugarCRM
Adobe Analytics
Adobe Campaign
6.4

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo

Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
Not very many companies get this one right, but I will say that although I may not like their standard technical support, they do make it very available and with the help of a good account representative service issues can be handled well.
Jonathon Frampton profile photo
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

Return on Investment

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo
  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details