What users are saying about

Adobe Analytics

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Top Rated
417 Ratings

Adobe Analytics

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Top Rated
417 Ratings
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Score 7.6 out of 101
66 Ratings
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Score 6.9 out of 101

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Likelihood to Recommend

Adobe Analytics

I've found multiple scenarios where Adobe Analytics (AA) is well suited. For example, the integration of AA with Optimizely. Instead of limiting our A/B test evaluation with the pre-set Optimizely metrics, I can use a checkbox within Optimizely Options to set an eVar that will integrate almost seamlessly. Within a few hours, I can collect data such as Orders (Participation), Profit (Participation) and Time Spent on Page (examples), which provides a more in-depth analysis of how successful one variation is compared to another.
Natasha Watts profile photo

Ensighten Manage

Ensighten Manage is well suited in security-focused, policy and process-driven, highly collaborative environments needing technical flexibility and high-availability demands.
Patrick Legaspi profile photo

Feature Rating Comparison

Security

Adobe Analytics
Ensighten Manage
7.6
Role-based user permissions
Adobe Analytics
Ensighten Manage
7.6

Tag Management

Adobe Analytics
Ensighten Manage
7.7
Tag library
Adobe Analytics
Ensighten Manage
9.4
Tag variable mapping
Adobe Analytics
Ensighten Manage
7.2
Ease of writing custom tags
Adobe Analytics
Ensighten Manage
7.5
Rules-driven tag execution
Adobe Analytics
Ensighten Manage
7.3
Tag performance monitoring
Adobe Analytics
Ensighten Manage
7.6
Improved page load times
Adobe Analytics
Ensighten Manage
8.4
Mobile app tagging
Adobe Analytics
Ensighten Manage
5.4
Library of JavaScript extensions
Adobe Analytics
Ensighten Manage
8.6

Data Management & Integrity

Adobe Analytics
Ensighten Manage
7.5
Event tracking
Adobe Analytics
Ensighten Manage
7.3
Mobile event tracking
Adobe Analytics
Ensighten Manage
6.9
Data distribution management
Adobe Analytics
Ensighten Manage
7.8
Universal data layer
Adobe Analytics
Ensighten Manage
8.0
Automated error checking
Adobe Analytics
Ensighten Manage
7.7

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
  • Roles and security can be thoroughly defined.
  • Very good selection of tagging technologies.
  • Site is stable, no availability concerns.
  • GUI in general is straightforward.
Patrick Legaspi profile photo

Cons

  • Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.
Carlos Barrios profile photo
  • This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
  • I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
  • I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
  • The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Great product that is continually instrumental in allowing our team to provide the insights we do
Steven Rish profile photo
Ensighten Manage8.5
Based on 4 answers
For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
Adam Waddington profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
Ensighten Manage9.0
Based on 1 answer
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
Patrick Legaspi profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
Ensighten Manage9.0
Based on 2 answers
Based on past experience, I am very satisfied with Ensighten support.
Patrick Legaspi profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Ensighten Manage6.5
Based on 5 answers
When implementing to multiple environments allow dynamic switching of bootstrap on the backend.
Jeremy Lavitt profile photo

Alternatives Considered

Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care of the basics of website and user tracking sufficiently.
No photo available
I have no means for comparison except to say that Manage 2.0 has many improvements from Manage 1.0. The UI improvements alone make it a good switch, and the ability to use the apps to templatize deployments is a great feature.
Adam Waddington profile photo

Return on Investment

  • Positive - Since implementation we've received more business
  • Positive - You can literally track your ROI using Adobe Analytics.
  • Negative - The first payment is a little hard to swallow, but you'll make that investment back.
No photo available
  • Improved deployment cycle time
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

Ensighten Manage

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Ensighten Manage More Information