What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Ensighten Manage

66 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well suited for large companies. Small businesses would definitely not benefit from it because it's expensive and most small business most likely don't need the complexity of implementation and customization effort that comes with the solution.However, companies with many employees and different needs of user roles; companies with several sites; apps and managing different countries, companies with very complex sites and need of data will definitely find value on Adobe Analytics because it is an enterprise worthy solution.
Thais Guimaraes, OMCP profile photo

Ensighten Manage

Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
Abhijeet Karmase profile photo

Feature Rating Comparison

Security

Adobe Analytics
Ensighten Manage
7.6
Role-based user permissions
Adobe Analytics
Ensighten Manage
7.6

Tag Management

Adobe Analytics
Ensighten Manage
7.7
Tag library
Adobe Analytics
Ensighten Manage
9.4
Tag variable mapping
Adobe Analytics
Ensighten Manage
7.3
Ease of writing custom tags
Adobe Analytics
Ensighten Manage
7.5
Rules-driven tag execution
Adobe Analytics
Ensighten Manage
7.3
Tag performance monitoring
Adobe Analytics
Ensighten Manage
7.6
Improved page load times
Adobe Analytics
Ensighten Manage
8.3
Mobile app tagging
Adobe Analytics
Ensighten Manage
5.4
Library of JavaScript extensions
Adobe Analytics
Ensighten Manage
8.6

Data Management & Integrity

Adobe Analytics
Ensighten Manage
7.5
Event tracking
Adobe Analytics
Ensighten Manage
7.3
Mobile event tracking
Adobe Analytics
Ensighten Manage
6.9
Data distribution management
Adobe Analytics
Ensighten Manage
7.8
Universal data layer
Adobe Analytics
Ensighten Manage
8.0
Automated error checking
Adobe Analytics
Ensighten Manage
7.7

Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Provides around 578 Apps, which are templates for various advertisement tags. Non technical business users can use a form based UI to enter values which are used by the App to create the tag code.
  • Provides the concept of Spaces which can be used for access restriction, manage tag development and QA process.
  • Provides tag firing timing control. Tags can fire immediately, after DOM has loaded, or after page has loaded.
  • Provides helper frameworks that enable features such as event triggering, DOM changes etc.
Abhijeet Karmase profile photo

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
  • I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
  • I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
  • The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
Ensighten Manage8.5
Based on 4 answers
To be 100% honest it is very difficult and time consuming to find or move to a different solution once you deploy Ensighten. Plus, I don't see any better tag management solution out there yet, they are all more or less providing very similar functionality.
Michael Mgebroff profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
Ensighten Manage9.0
Based on 1 answer
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
Patrick Legaspi profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Ensighten Manage9.0
Based on 2 answers
Based on past experience, I am very satisfied with Ensighten support.
Patrick Legaspi profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
Ensighten Manage6.5
Based on 5 answers
When implementing to multiple environments allow dynamic switching of bootstrap on the backend.
Jeremy Lavitt profile photo

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
I have only used adobe tag manager which lacked many of the features Ensighten has baked in.
Giancarlo Morillo profile photo

Return on Investment

  • Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
  • It's the essential tool for telling us how to make change on our website.
  • An essential 2nd data source for cross checking data from BI and other systems.
  • Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.
Richard Hayes profile photo
  • Ensighten Manage has enabled the business team to implement marketing tags/pixel within a week turn around. Previously these were written requests that were implemented by the development teams.
  • Our homepage load times decreased from 6.4 seconds to 4.8 seconds after the initial implementation.
Trisha White profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

Ensighten Manage

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Ensighten Manage More Information