Adobe Analytics vs. Ensighten Manage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Ensighten Manage
Score 6.8 out of 10
N/A
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
Pricing
Adobe AnalyticsEnsighten Manage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsEnsighten Manage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsEnsighten Manage
Considered Both Products
Adobe Analytics

No answer on this topic

Ensighten Manage
Chose Ensighten Manage
Ensighten Manage has improved performance and data QA capabilities, preventing errors, page load time impact and less breakage.
Chose Ensighten Manage
We were one of the early adopters of Ensighten and selected them since they had a really good UI and an easy way to implement tags back when TMS were relatively new.
Chose Ensighten Manage
  • Flexibility of entitlement
  • Ease of use
  • Improvement of page load times
Chose Ensighten Manage
We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in …
Chose Ensighten Manage
Tagman is the previous platform offered by ensighten. The updated version of their tooling has been a large step forward in flexibility and management of our tagging architecture.
Chose Ensighten Manage
Ensighten had more flexibility at the time of installation with all of our tags, and wasn't just for analytics
Chose Ensighten Manage
We chose (and have stayed) with Ensighten over their competitors because they are tag agnostic and offer great support every step of the way. While other tag managers may have strengths over Ensighten in a particular feature or tag type, Manage is a great overall solution that …
Chose Ensighten Manage
Tealium seems like it has better support but is more costly.
Chose Ensighten Manage
It was an easy choice...more features, great support, market leader, easy & intuitive.
Chose Ensighten Manage
I did not select Ensighten, some one else did .....

Top Pros
Top Cons
Features
Adobe AnalyticsEnsighten Manage
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.3
2 Ratings
1% above category average
Ensighten Manage
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Analytics
-
Ratings
Ensighten Manage
7.6
22 Ratings
12% below category average
Role-based user permissions00 Ratings7.622 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Analytics
-
Ratings
Ensighten Manage
7.7
23 Ratings
4% below category average
Tag library00 Ratings9.421 Ratings
Tag variable mapping00 Ratings7.220 Ratings
Ease of writing custom tags00 Ratings7.423 Ratings
Rules-driven tag execution00 Ratings7.321 Ratings
Tag performance monitoring00 Ratings7.718 Ratings
Page load times00 Ratings8.420 Ratings
Mobile app tagging00 Ratings5.48 Ratings
Library of JavaScript extensions00 Ratings8.612 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Analytics
-
Ratings
Ensighten Manage
7.5
20 Ratings
10% below category average
Event tracking00 Ratings7.216 Ratings
Mobile event tracking00 Ratings6.910 Ratings
Data distribution management00 Ratings7.815 Ratings
Universal data layer00 Ratings8.020 Ratings
Automated error checking00 Ratings7.717 Ratings
Best Alternatives
Adobe AnalyticsEnsighten Manage
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.5 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.9 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsEnsighten Manage
Likelihood to Recommend
8.1
(176 ratings)
8.1
(27 ratings)
Likelihood to Renew
9.9
(42 ratings)
8.5
(4 ratings)
Usability
6.7
(33 ratings)
9.0
(1 ratings)
Availability
8.7
(12 ratings)
-
(0 ratings)
Performance
7.8
(11 ratings)
-
(0 ratings)
Support Rating
4.6
(41 ratings)
9.0
(2 ratings)
In-Person Training
2.2
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
7.7
(10 ratings)
6.5
(5 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.7
(2 ratings)
-
(0 ratings)
Professional Services
7.3
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsEnsighten Manage
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review
Ensighten
Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
Read full review
Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
Read full review
Ensighten
  • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
  • Roles and security can be thoroughly defined.
  • Very good selection of tagging technologies.
  • Site is stable, no availability concerns.
  • GUI in general is straightforward.
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
Read full review
Ensighten
  • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
  • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
  • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
Read full review
Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
Ensighten
For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
Read full review
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review
Ensighten
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
Read full review
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
Ensighten
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Read full review
Ensighten
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review
Ensighten
The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
Read full review
In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review
Ensighten
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Read full review
Ensighten
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review
Ensighten
Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.
Read full review
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Read full review
Ensighten
We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from
Read full review
Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Read full review
Ensighten
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Read full review
Ensighten
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Read full review
Ensighten
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
Read full review
Ensighten
  • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
  • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
Read full review
ScreenShots