What users are saying about

Adobe Analytics

Top Rated
397 Ratings

Adobe Analytics

Top Rated
397 Ratings
Score 7.6 out of 101

Flurry Analytics

23 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

For most of the small companies that I do business with, Adobe Analytics is priced out of the market for them and I wouldn't recommend it to them. For other larger companies, I think it would be more feasible. Getting the necessary ROI out of Adobe Analytics, can be a challenge to prove out, but is possible
Elizabeth Gross profile photo

Flurry Analytics

Well suited for games who don't have enough budgets to purchase the big analytics platforms.Flurry analytics is completely free for use to anyone who wants it!Less suited for non mobile apps products and also not suited at all for deep game economy analysis if you are interested in balancing games economies.
Tsahi Tal profile photo

Pros

  • Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application.
  • Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns.
  • Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.
Carlos Barrios profile photo
  • Gives basic tracking capabilities which can help optimize first time experience.
  • Lots of high level metrics easily available.
  • Benchmarks for many metrics so you can compare yourself within the industry.
No photo available

Cons

  • For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn.
  • The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns.
  • The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.
Brandon Adawi profile photo
  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
No photo available
Flurry Analytics3.7
Based on 5 answers
The cost of the product and lack of a competitor that can deliver exactly what we're looking for an app measurement, leads us to be more than likely to renew our use of Flurry. It isn't the most efficient for our particular uses, but the top end app analytic tools out there are far too expensive for us.
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
Flurry Analytics10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics is our least favorite of all of these platforms. We only use it when incoming clients exclusively use Adobe, this leaving us with no choice. Between the lack of control in implementation, usability issues and extra time for digging through complex reports, we never recommend using this unless the site is just too large for other platforms.
No photo available
For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal profile photo

Return on Investment

  • Automation of reports, particularly using ReportBuilder (Excel add-on) has increased efficiency, saving several man-days monthly.
  • In-depth reporting of TV ad campaigns and other marketing programs has exposed poor performance and enabled refinement of ad programs to improve ROI eg limiting to ads to evening slots and challenging agencies' claims for new customer acquisition
Alison Smith profile photo
  • A very high ROI since it doesn't cost anything!
  • I managed to get great insight on my clients games and mobile products without any need of a BI guy to create reports for me. Saves money on this as well.
Tsahi Tal profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Flurry Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details