What users are saying about

Adobe Analytics

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Top Rated
435 Ratings

Adobe Analytics

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Top Rated
435 Ratings
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Score 7.6 out of 101
23 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

Flurry Analytics

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes profile photo

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Flurry analytics is the only platform that gives rolling retention as a base. A new and great way to review apps' retention which is not based on actual day after install but an overall days of use.
  • Flurry analytics have very thorough revenue analysis options which lets me dig into all the data I need.
Tsahi Tal profile photo

Cons

  • User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs.
  • Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved.
  • Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.
Ahmad Rahman profile photo
  • Many metrics are inaccurate (i.e. in app purchasing overestimated by 1000s of units when compared to iTunes and AppFigures).
  • Complicated definition of retention. I had to do some detective work to figure out what I was even looking at.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
Flurry Analytics3.7
Based on 5 answers
As I prepare my next app for release I know that some features will be used more than others. I will use Flurry to help me to streamline and improve the app in subsequent releases. Since this next app is fairly data-download intensive, use of Flurry Analytics will help me to see whether large downloads are a hindrance to use of the app.
Stephen Jaynes profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
Flurry Analytics10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal profile photo

Return on Investment

  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
Carlos Barrios profile photo
  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Flurry Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details