Adobe Analytics vs. Microsoft Azure

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Microsoft Azure
Score 8.6 out of 10
N/A
Microsoft Azure is a cloud computing platform and infrastructure for building, deploying, and managing applications and services through a global network of Microsoft-managed datacenters.
$29
per month
Pricing
Adobe AnalyticsMicrosoft Azure
Editions & Modules
No answers on this topic
Developer
$29
per month
Standard
$100
per month
Professional Direct
$1000
per month
Basic
Free
per month
Offerings
Pricing Offerings
Adobe AnalyticsMicrosoft Azure
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe free tier lets users have access to a variety of services free for 12 months with limited usage after making an Azure account.
More Pricing Information
Features
Adobe AnalyticsMicrosoft Azure
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.2
2 Ratings
5% above category average
Microsoft Azure
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
Infrastructure-as-a-Service (IaaS)
Comparison of Infrastructure-as-a-Service (IaaS) features of Product A and Product B
Adobe Analytics
-
Ratings
Microsoft Azure
8.6
17 Ratings
5% above category average
Service-level Agreement (SLA) uptime00 Ratings8.816 Ratings
Dynamic scaling00 Ratings9.316 Ratings
Elastic load balancing00 Ratings8.816 Ratings
Pre-configured templates00 Ratings7.216 Ratings
Monitoring tools00 Ratings8.216 Ratings
Pre-defined machine images00 Ratings8.415 Ratings
Operating system support00 Ratings9.416 Ratings
Security controls00 Ratings9.016 Ratings
Automation00 Ratings8.815 Ratings
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Adobe AnalyticsMicrosoft Azure
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User Ratings
Adobe AnalyticsMicrosoft Azure
Likelihood to Recommend
8.1
(176 ratings)
8.4
(88 ratings)
Likelihood to Renew
9.9
(42 ratings)
10.0
(15 ratings)
Usability
6.7
(33 ratings)
9.0
(27 ratings)
Availability
8.5
(12 ratings)
6.8
(2 ratings)
Performance
7.8
(11 ratings)
-
(0 ratings)
Support Rating
4.2
(41 ratings)
8.8
(27 ratings)
In-Person Training
1.7
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
7.9
(10 ratings)
8.0
(2 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.8
(2 ratings)
-
(0 ratings)
Professional Services
7.6
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsMicrosoft Azure
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Microsoft
In terms of cloud computing, Microsoft Azure is the only comprehensive result the company offers. Regardless of how big or small an organization is, it can make use of this system. As a cyber-security professional, this is your best option for data management. A business that wants to minimize capital expenditures can use Microsoft Azure. Many Microsoft services accept it. People with little or no knowledge of cloud computing may find it impossible. It isn’t the solution for companies that don’t want to risk having only one platform and infrastructure vendor.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Microsoft
  • Azure simply provides end to end life cycle. Starting from the development to automated deployment, you will find [a] bunch of options. Custom hook-points allow [integration] on-premise resources as well.
  • Excellent documentation around all the services make it really easy for any novice. Overall support by [the] community and Azure Technical team is exceptional.
  • BOT Services, Computer Vision services, ML frameworks provide excellent results as compare to similar services provided by other giants in the same space.
  • Azure data services provide excellent support to ingest data from different sources, ETL, and consumption of data for BI purpose.
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Microsoft
  • In our experience, Azure Kubernetes Survice was difficult to set up, which is why we used Kubernetes on top of VMs.
  • Azure REST API is a bit difficult to use, which made it difficult for us to automate our interactions with Azure.
  • Azure's Web UI does a good job of showing metrics on individual VMs, but it would be great if there was a way to show certain metrics from multiple VMs on one dashboard. For example, hard drive usage on our database VMs.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Microsoft
Moving to Azure was and still is an organizational strategy and not simply changing vendors. Our product roadmap revolved around Azure as we are in the business of humanitarian relief and Azure and Microsoft play an important part in quickly and efficiently serving all of the world. Migration and investment in Azure should be considered as an overall strategy of an organization and communicated companywide.
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Microsoft
Microsoft Azure's overall usability has been better than expected. Often times vendors promise the world, only to leave you with a run-down town. Not the case with our experience. From an implementation perspective, all went perfect, and from the user-facing experience we have had no technical issues, just some learning curve issues that are more about "why" than "how"
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Microsoft
It has proven to be unreliable in our production environment and services become unavailable without proper notification to system administrators
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Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Microsoft
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Microsoft
Support is easy with all the knowledge base articles available for free on the web. Plus, if you have a preferred status you can leverage their concierge support to get rapid response. Sometimes they’ll bounce you around a lot to get you to the right person, but they are quite responsive (especially when you are paying for the service). Many of the older Microsoft skills are also transferable from old-school on-prem to Azure-based virtual interfaces.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Microsoft
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Microsoft
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Microsoft
As I have mentioned before the issue with my Oracle Mismatch Version issues that have put a delay on moving one of my platforms will justify my 7 rating.
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Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Microsoft
As I continue to evaluate the "big three" cloud providers for our clients, I make the following distinctions, though this gap continues to close. AWS is more granular, and inherently powerful in the configuration options compared to [Microsoft] Azure. It is a "developer" platform for cloud. However, Azure PowerShell is helping close this gap. Google Cloud is the leading containerization platform, largely thanks to it building kubernetes from the ground up. Azure containerization is getting better at having the same storage/deployment options.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Microsoft
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Microsoft
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Microsoft
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Microsoft
  • Brings down Capex to customers.
  • Some of the built-in security features of DDoS Basic protection that comes with VNET on Azure or even WAF on AGW brings huge advantages to customers.
  • Hybrid benefits for those who have software assurance can save even more costs by moving to Azure.
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ScreenShots