Adobe Analytics vs Mouseflow

• Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application.
• Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns.
• Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.

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• Session recording shows exactly what users are doing on your website. When they scroll, what they click on, when they hesitate - you see the screen as they would see it.
• Heat maps show you where users are clicking, how far down the page they scroll, where their mouse cursors spend most of their time and also which area of the page they dedicate the most attention to.
• Form analytics show you how users are interacting with your forms - which fields they click into, how long they spend in each field and also which fields are causing them to drop out (is it that unneeded phone number field?).
• Helps bolster your standard A/B testing tool so you can understand exactly how usage is differing between two scenarios, and makes it easier to settle disputes amongst colleagues about what will work best.

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• Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.

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• Session recording isn't exactly as a user would see it (e.g. it renders the HTML a user sees in your browser, rather than as they saw it). This means you might not see browser specific display quirks.
• Session recording isn't perfect, especially on responsive sites or dynamic pages. Sometimes clicks register in the wrong place and what you see on screen doesn't line up exactly with what a user would have seen, and is more noticeable on mobile devices.
• Form analytics requires a unique ID for each form. I've worked with a couple of CMS systems where this wasn't possible to achieve, so wasn't able to take advantage of this feature in all scenarios.
• Tagging feature is useful, but it would be great if Mouseflow was able to capture all sessions and then only keep those sessions which match the criteria you're searching for (e.g. people encountering a specific error or visiting a particular page). This would make it easier to diagnose more complex, multi-page problems and understand how a user triggers them without using all of your monthly sessions.

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• I would say the biggest plus Adobe Analytics has had on overall business objectives is being the most robust tool out there that we have used, which allows us to gather deeper insights for our clients, driving home more ROI.
• I would also say the biggest downside to using Adobe Analytics is how frequently the tool will have issues and/or be under maintenance. Additionally, as stated previously, Adobe's support is pretty horrendous in times such as these.

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• Helped more user sign ups by helping identify problems on registration forms.
• Understanding exactly which content is being viewed so we can understand how to rearrange landing pages for maximum effect.
• Providing an affordable alternative to user testing so we can quickly identify issues in prototypes and get more value from actual lab testing.

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