Adobe Dynamic Tag Management (discontinued) vs. Okta vs. SAP Customer Data Solutions

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.

Incentivized

The cloud-first medium through large enterprises which use multiple technology systems should choose Okta as their best solution because it provides optimal performance. Okta's main advantage exists in its extensive Integration Network, which enables IT departments to implement SSO together with automated lifecycle management across multiple third-party SaaS applications such as Slack and Salesforce and AWS. For fast-growing companies that need to deploy systems quickly while providing users with platform-independent access, this solution serves as their perfect "identity glue."

Okta licensing to small businesses with basic access needs which require access to three applications should use a different product because their low-cost requirements will exceed their expected benefits from the product. The Okta Access Gateway creates operational difficulties for businesses that depend on legacy systems or have extensive "on-premise only" network requirements

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It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions

Incentivized

• It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
• By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
• It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.

• Centralized control of enterprise passwords
• Extensive customization of acceptable password criteria
• One system for Identity and Access Management to learn
• Scalable throughout the university for all central services
• Uniform login experience for students, faculty, and staff
• Single point of response to address termination of access
• Ability to use FastPass for lower priority systems
• Excellent support of multi-factor requirements

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• SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
• The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
• SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.

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• It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
• It is easier to use than Google Tag Manager, but not nearly as popular.
• Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.

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• I do have to reset my password quite frequently. However, I don't think there is really a way to improve this, as it's a good security measure.
• It makes me re-sign in a couple of times a day, sometimes if I haven't used my laptop for a couple of hours, and sometimes just randomly throughout the day.
• It doesn't remember my devices, either my laptop or phone. so it always calls that out.

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• I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
• integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.

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As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

Okta has a passion to provide secure and scalable identity solution. Their passion has come across as advocacy in a way that has deepened my knowledge of the field of authentication. I took identity for granted before but after seeing features such as external authentication I know that Okta can enable my business to reach new heights

On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales

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It is easy to use at a basic level, however without JavaScript resource you will struggle.

Some of its features are great and some are slightly complex and not easy without vendor support.

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We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.

The Okta Identity Cloud advertises 4 9's of reliability and I would go as far to say that it may even do better than that. As a true Global organization that operates in just about every region of the world, we have yet to have an issue with The Okta Identity Cloud that has impacted our business operations.

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Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.

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From my perspective, for the things that my group uses it for, Okta is very fast. It is as least as fast as the local password database methods that it replaces on our campus enterprise services. I do not believe that it slows anything down at all. In fact, not having to think too much about the login, because they all look the same, probably speeds things up somewhat.

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There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

We've had a few support cases over the years and every case has been handled by the Okta support team beautifully. We received clear answers to questions we had regarding setup and even were provided simple to follow guides on how to setup their product to use with custom applications.

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We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.

because it was made directly in the company

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They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.

It was quite seamless with the outstanding support from our Adobe account manager.

There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.

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Okta is far superior in terms of integrations, user interface, automation, and connectivity. Additionally, Okta offers better support and availability, and a more robust solution across every capacity Entra competes in. Okta simply works, whereas Microsoft Entra has a large overhead that is difficult to use when configuring things.

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There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.

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Being a cloud native application, The Okta Identity Cloud is extremely scalable and easy to setup. By integrating into existing directories and applications via standard techniques and protocols, it is very easy to both initially setup and add additional users as required. Once all the necessary integrations are setup, it's a simple rinse and repeat process to onboard additional users (which can be automated with imports as well)

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because the platform actually allows you to scale at any time if designed following best practices

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• The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
• Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.

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• Generally saves 1 hour for the various teams, effectively logging in to every application as Okta provides SSO.
• Password management is easier and owned by the user with multiple timely reminders.
• Saved time due to role-wise access creation with only limited application to various team members.

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• Having a single, stremlined point of entry for the customers improves the overall customer experience
• By the same reason, maintenance costs are reduced because interventions focus on a single object
• It's versatile in its integration so there is no need to change the surrounding software ecosystem

Incentivized