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40 Ratings

AgoraPulse

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Top Rated
280 Ratings
40 Ratings
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Score 6.8 out of 101

AgoraPulse

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Top Rated
280 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

AgoraPulse

Fantastic for social media management and customer care. Less appropriate for areas where social media, content creation, analytic tracking or customer care is less of a concern. However these days the majority of companies will probably have a social media team, so it is more of a necessity these days really
Bianca Bridges profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
AgoraPulse
8.1
Boolean keyword searches
Adobe Social
2.1
AgoraPulse
7.8
Filtering out noise/spam
Adobe Social
2.1
AgoraPulse
7.2
Sentiment analysis
Adobe Social
2.1
AgoraPulse
9.1
Broad channel coverage
Adobe Social
3.1
AgoraPulse
8.5

Publishing

Adobe Social
3.1
AgoraPulse
8.1
Content planning and scheduling
Adobe Social
4.1
AgoraPulse
8.8
Audience targeting
Adobe Social
3.1
AgoraPulse
6.7
Content optimization
Adobe Social
2.2
AgoraPulse
9.1
Workflow management
Adobe Social
3.1
AgoraPulse
7.9

Engagement

Adobe Social
2.1
AgoraPulse
7.6
Automated routing and prioritization
Adobe Social
2.1
AgoraPulse
6.4
Customer interaction histories
Adobe Social
2.1
AgoraPulse
8.4
Bulk actions
Adobe Social
2.1
AgoraPulse
7.9

Marketing

Adobe Social
2.1
AgoraPulse
7.6
Lead generation
Adobe Social
2.1
AgoraPulse
6.6
Content marketing
Adobe Social
2.1
AgoraPulse
9.1
Paid media management
Adobe Social
2.0
AgoraPulse
8.2
Campaigns and promotions
Adobe Social
2.1
AgoraPulse
6.7

Channel coverage/integration

Adobe Social
2.9
AgoraPulse
8.6
Twitter
Adobe Social
4.2
AgoraPulse
9.1
Facebook
Adobe Social
3.1
AgoraPulse
8.9
LinkedIn
Adobe Social
3.1
AgoraPulse
Google+
Adobe Social
3.1
AgoraPulse
Instagram
Adobe Social
3.0
AgoraPulse
7.8
Pinterest
Adobe Social
3.0
AgoraPulse
YouTube
Adobe Social
1.1
AgoraPulse

Reporting/analytics

Adobe Social
2.1
AgoraPulse
7.3
Campaign success analytics
Adobe Social
2.1
AgoraPulse
7.7
Real-time tracking
Adobe Social
2.1
AgoraPulse
7.3
Competitor analysis
Adobe Social
2.1
AgoraPulse
6.9

Account management

Adobe Social
2.6
AgoraPulse
7.4
Role-based user permissions & privileges
Adobe Social
3.1
AgoraPulse
8.3
Mobile access
Adobe Social
2.0
AgoraPulse
6.6

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Scheduling - easy to use and makes life easier
  • Responding to customers
  • Tracking analytics
Bianca Bridges profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • Would be great to include Instagram in automatic scheduling
  • Analytics are not updated live and are slightly delayed
  • Doesn't include Instagram DM in responses
Bianca Bridges profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
AgoraPulse8.1
Based on 85 answers
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Richard Burgner profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
AgoraPulse9.0
Based on 8 answers
Usability is the strongest characteristic of AgoraPulse.
Richard Burgner profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
AgoraPulse9.2
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.
Kris White profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
AgoraPulse7.3
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo

Alternatives Considered

Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable
No photo available
The feature that pulled us to AgoraPulse was the platform's ability to pull in comments from social platforms, particularly comments on paid ads and posts. Our clients run a large number of ads, and being able to monitor interactions in real time and be assured that no customer was being missed or under-served was the #1 deciding point in our move to AgoraPulse.
Matthew Jackson profile photo

Return on Investment

  • Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
  • Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.
No photo available
  • quick and easy moderation allowing us to access more important things quicker.
Jayden Andersen profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Adobe Social More Information

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Small
$491
Medium
$991
Large
$1991
Enterprise
$2991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information