What users are saying about
135 Ratings
5 Ratings
135 Ratings
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Score 7.5 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

Adobe Target

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.
Terri Harris | TrustRadius Reviewer

Bound

I think the customer service and relationship we have with Get Smart Content is great
Kate Bowling | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.4
Bound
a/b experiment testing
Adobe Target
6.5
Bound
Split URL testing
Adobe Target
6.3
Bound
Multivariate testing
Adobe Target
8.3
Bound
Multi-page/funnel testing
Adobe Target
8.1
Bound
Cross-browser testing
Adobe Target
8.1
Bound
Mobile app testing
Adobe Target
7.7
Bound
Test significance
Adobe Target
5.8
Bound
Visual / WYSIWYG editor
Adobe Target
5.7
Bound
Advanced code editor
Adobe Target
8.1
Bound
Page surveys
Adobe Target
7.6
Bound
Visitor recordings
Adobe Target
8.2
Bound
Preview mode
Adobe Target
8.1
Bound
Test duration calculator
Adobe Target
8.6
Bound
Experiment scheduler
Adobe Target
9.1
Bound
Experiment workflow and approval
Adobe Target
6.4
Bound
Dynamic experiment activation
Adobe Target
7.6
Bound
Client-side tests
Adobe Target
6.0
Bound
Server-side tests
Adobe Target
7.5
Bound
Mutually exclusive tests
Adobe Target
7.8
Bound

Audience Segmentation & Targeting

Adobe Target
7.8
Bound
Standard visitor segmentation
Adobe Target
7.4
Bound
Behavioral visitor segmentation
Adobe Target
7.7
Bound
Traffic allocation control
Adobe Target
7.7
Bound
Website personalization
Adobe Target
8.3
Bound

Results and Analysis

Adobe Target
6.7
Bound
Heatmap tool
Adobe Target
7.8
Bound
Click analytics
Adobe Target
5.6
Bound
Scroll maps
Adobe Target
7.7
Bound
Form fill analysis
Adobe Target
8.1
Bound
Conversion tracking
Adobe Target
5.6
Bound
Goal tracking
Adobe Target
6.2
Bound
Test reporting
Adobe Target
5.8
Bound
Results segmentation
Adobe Target
5.8
Bound
CSV export
Adobe Target
7.5
Bound
Experiments results dashboard
Adobe Target
6.9
Bound

Pros

Adobe Target

  • Robust targeting - Not just within the targeting/audience capabilities, but even using the profile script functions for more complex tests or when desired targeting is not "out-of-the-box."
  • Integrates extremely well with Adobe Analytics, which is to be expected - Being while both were not initially developed by Adobe, they now own each and has made drastic strides over the last few years to improve that integration through Analytics for Target (A4T).
  • Form-based editor has a bit of a learning curve, but very intuitive once you become familiar with it.
Anonymous | TrustRadius Reviewer

Bound

  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Michael Varejao | TrustRadius Reviewer

Cons

Adobe Target

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
Anonymous | TrustRadius Reviewer

Bound

  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 8 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 6 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 3.6
Based on 17 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 10 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Bound

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
Anonymous | TrustRadius Reviewer

Bound

Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy
Michael Varejao | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Bound

  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Kate Bowling | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bound

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Target
4.3
Bound
7.7

Likelihood to Renew

Adobe Target
6.3
Bound

Usability

Adobe Target
1.1
Bound

Reliability and Availability

Adobe Target
6.1
Bound

Performance

Adobe Target
8.0
Bound

Support Rating

Adobe Target
3.6
Bound

In-Person Training

Adobe Target
8.1
Bound

Online Training

Adobe Target
6.1
Bound

Implementation Rating

Adobe Target
7.2
Bound

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