What users are saying about
112 Ratings
5 Ratings
112 Ratings
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Score 7.7 out of 101
5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Bound

I think the customer service and relationship we have with Get Smart Content is great
Kate Bowling profile photo

Pros

  • The product interface is very easy to use. Tests are easy to set up and manage.
Sarah Schick profile photo
  • The customer support is great. Our reps are quick to respond and always follow-up in a timely manner. This is great for us as we use this tool as the primary source of content for our websites, so if something goes down, we need immediate assistance.
  • The capabilities within Get Smart Content are great. We use Eloqua internally and externally, so the Eloqua connector is something we have leveraged. It's especially great for our internal use case as we target relevant information to certain functions or regions within the company.
Kate Bowling profile photo

Cons

  • Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.
Laci Long profile photo
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
No photo available

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We did not renew, mostly due to product roadmap and overall cost of the product compared to competitors.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
No photo available
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy
Michael Varejao profile photo

Return on Investment

  • Increase conversion
  • Increase average value
Petrik Oh profile photo
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Kate Bowling profile photo

Screenshots

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bound

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details