Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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Bugzilla
Score 8.5 out of 10
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Pricing
Adobe Target
Bugzilla
Editions & Modules
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Offerings
Pricing Offerings
Adobe Target
Bugzilla
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Target
Bugzilla
Features
Adobe Target
Bugzilla
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
18 Ratings
3% below category average
Bugzilla
-
Ratings
a/b experiment testing
9.318 Ratings
00 Ratings
Split URL testing
8.617 Ratings
00 Ratings
Multivariate testing
7.917 Ratings
00 Ratings
Multi-page/funnel testing
8.314 Ratings
00 Ratings
Cross-browser testing
8.39 Ratings
00 Ratings
Mobile app testing
8.57 Ratings
00 Ratings
Test significance
8.415 Ratings
00 Ratings
Visual / WYSIWYG editor
7.415 Ratings
00 Ratings
Advanced code editor
6.614 Ratings
00 Ratings
Page surveys
8.77 Ratings
00 Ratings
Visitor recordings
8.49 Ratings
00 Ratings
Preview mode
8.216 Ratings
00 Ratings
Test duration calculator
8.116 Ratings
00 Ratings
Experiment scheduler
8.415 Ratings
00 Ratings
Experiment workflow and approval
7.612 Ratings
00 Ratings
Dynamic experiment activation
7.412 Ratings
00 Ratings
Client-side tests
8.115 Ratings
00 Ratings
Server-side tests
7.510 Ratings
00 Ratings
Mutually exclusive tests
7.716 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.2
18 Ratings
7% below category average
Bugzilla
-
Ratings
Standard visitor segmentation
8.018 Ratings
00 Ratings
Behavioral visitor segmentation
7.517 Ratings
00 Ratings
Traffic allocation control
8.418 Ratings
00 Ratings
Website personalization
9.216 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
Buzilla is easy to use and provides basic functionality to use as a bug tracking tool. If big size attachments are allowed it would have been great. Also with Bugzilla home->Test management area is improved by allowing multiple sections it would be awesome!
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
Open source! No license fee involved, no limit to the number of licenses.
Easy to install and maintain. Installation is very easy and hardly needs any maintenance efforts, except when migrating from one version to other. Each project can have its own group of users.
Includes all the core features/fields that are needed to log a software bug/issue.
Multiple attachments are possible, supports various formats.
Good for reporting. Filtering mechanism lets you query bugs by various parameters.
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
Cloud Based. I'd like to see bugzilla be cloud based. The company I currently work with made a final decision to change db's for this specific reason. Due to the frequency of travel in this company, they need access to bugzilla from differing national / international locations.
Larger File Attachments. I believe the limit of a bugzilla content upload is 4 megabytes. For many of our video'd issues, this file size is simply impractical without the additional effort exertion on video compressor applications.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
For future projects I will look at something that is hosted in the cloud that I don't have to manage. I would also like something that has a more modern feel to allow my customers to use it as well as my employees.
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
This is a pretty straightforward system. You put in the bug details, a ticket is created, the team is notified. The user interface reflects this very simple and straightforward flow. It's certainly much easier than trying to track bugs with using Excel and email.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Since it is open source, it doesn't have customer service. However, the amount of information on forums is vast. If you can wade through it, you'll get what you need
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Implementation was pretty simple. Particularly because the product cannot be customized so there is not much to do apart from getting it up and running.
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
We migrated away from the whole suite of Rational tools because of their massive complexity around administration and inflexibility regarding workflows. In addition, the suite was insanely expensive, and users hated the usability of the tools. We evaluated, and liked JIRA, but because the organization was looking for cost savings, we ended up going with Bugzilla and it's FOSS model so as to avoid ongoing costs.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
It has made the SDLC process more efficient. Bugs were logged and tracked in emails or in Excel sheets leading to slow communication and at time version issues with multiple files. Being an online tool, Bugzilla solved those issues, improved communication, instant status updates and improved efficiency.
We have used Bugzilla with a lot of federal goverment agencies (DHS, CMS, SAMHSA, CDC, HHS etc). Project Directors adn Principle Investigators were at times given access to Bugzilla which provided a snapshot of open vs closed issues.
Some groups would resist using Bugzilla with the email reminders being the main reason. Turning off or reminding them of features where we can 'control' email notification helped a lot.