What users are saying about
122 Ratings
34 Ratings
122 Ratings
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Score 8.3 out of 100
34 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Chartbeat

Chartbeat is a very strong go-to for newsrooms across the world that want to place audiences at the heart of what they do.It's easy to be overwhelmed by data, and also easy to dismiss it too quickly. Chartbeat gets the balance right - drawing on a lot of data to tell us what we need to know about readers to better serve them.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Chartbeat
a/b experiment testing
Adobe Target
8.8
Chartbeat
Split URL testing
Adobe Target
8.1
Chartbeat
Multivariate testing
Adobe Target
8.3
Chartbeat
Multi-page/funnel testing
Adobe Target
7.6
Chartbeat
Cross-browser testing
Adobe Target
7.4
Chartbeat
Mobile app testing
Adobe Target
6.0
Chartbeat
Test significance
Adobe Target
6.7
Chartbeat
Visual / WYSIWYG editor
Adobe Target
6.2
Chartbeat
Advanced code editor
Adobe Target
8.0
Chartbeat
Page surveys
Adobe Target
6.7
Chartbeat
Visitor recordings
Adobe Target
8.2
Chartbeat
Preview mode
Adobe Target
5.8
Chartbeat
Test duration calculator
Adobe Target
7.0
Chartbeat
Experiment scheduler
Adobe Target
8.6
Chartbeat
Experiment workflow and approval
Adobe Target
7.7
Chartbeat
Dynamic experiment activation
Adobe Target
7.6
Chartbeat
Client-side tests
Adobe Target
8.8
Chartbeat
Server-side tests
Adobe Target
7.2
Chartbeat
Mutually exclusive tests
Adobe Target
7.6
Chartbeat

Audience Segmentation & Targeting

Adobe Target
8.1
Chartbeat
Standard visitor segmentation
Adobe Target
7.9
Chartbeat
Behavioral visitor segmentation
Adobe Target
7.5
Chartbeat
Traffic allocation control
Adobe Target
8.9
Chartbeat
Website personalization
Adobe Target
8.3
Chartbeat

Results and Analysis

Adobe Target
6.8
Chartbeat
Heatmap tool
Adobe Target
7.5
Chartbeat
Click analytics
Adobe Target
8.0
Chartbeat
Scroll maps
Adobe Target
8.0
Chartbeat
Form fill analysis
Adobe Target
6.6
Chartbeat
Conversion tracking
Adobe Target
6.1
Chartbeat
Goal tracking
Adobe Target
6.8
Chartbeat
Test reporting
Adobe Target
6.9
Chartbeat
Results segmentation
Adobe Target
6.0
Chartbeat
CSV export
Adobe Target
5.3
Chartbeat
Experiments results dashboard
Adobe Target
6.5
Chartbeat

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Chartbeat

  • Chartbeat excels in providing real-time data about a website 24/7.
  • Chartbeat highlights your social media activity, and it even lets you link your Twitter handle to the site so you can keep constant track of your presence on Twitter.
  • Chartbeat lists the top search terms sending people to your site, allowing you to maximize your SEO plans.
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Chartbeat

  • The service could be broken down to provide page view figures for individual tags on our website metadata
  • The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period
Andrew Topping | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Chartbeat

Chartbeat 10.0
Based on 5 answers
I am no longer employed by the company I used Chartbeat at and my current job is not a subscriber. But, if I were still at my prior job, I'd continue using this to maximize our web audience and research their habits.
Anonymous | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Chartbeat

Chartbeat 8.2
Based on 8 answers
Once you have a log-in, Chartbeat is easy to use with a host of information on the desktop. There is more limited information available on mobile devices via the app, which could be improved to give more of the desktop experience. That would really help as we work more and more from mobile devices. Especially when out reporting.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Chartbeat

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Chartbeat

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Chartbeat

Chartbeat 7.6
Based on 3 answers
Our analytics folks work more directly with Chartbeat than I do on a regular basis. However, we've had representatives visit and they have been wonderful, showing us the latest in what's happening with the platform and answering any questions we have. Typically Chartbeat is quick to respond when we have problems or concerns
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Chartbeat

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Chartbeat

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Chartbeat

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Chartbeat

I prefer Chartbeat for its easy to use interface and its more accurate snapshot of real-time results. By including some measures, like not counting users who haven't scrolled or moused over a period of time, it provides a more selective display of website activity at any given time.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Chartbeat

  • The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
  • Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Chartbeat

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Chartbeat
8.1

Likelihood to Renew

Adobe Target
6.3
Chartbeat
10.0

Usability

Adobe Target
1.1
Chartbeat
8.2

Reliability and Availability

Adobe Target
6.1
Chartbeat

Performance

Adobe Target
8.0
Chartbeat

Support Rating

Adobe Target
4.4
Chartbeat
7.6

In-Person Training

Adobe Target
8.1
Chartbeat

Online Training

Adobe Target
6.1
Chartbeat

Implementation Rating

Adobe Target
7.2
Chartbeat

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