What users are saying about
112 Ratings
11 Ratings
112 Ratings
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Score 7.7 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 3.3 out of 101

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Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Jahia

Jahia is well suited if at leats one of the situations occure : - Important UX requirements- Integration projects
- Multi-sites, multi-language
- Different sites development by different teams that should fit in one shared instance
- High availability, clustering
- High load, high performance
- Need for a headless CMS
- A/B testing and market automation
- Stable architecture with limited risks of incompatibilities between modules
- Excellent support from the editor in enterprise distribution
There is a free community distribution that can be used as entry level, but as soon as a project becomes critical I'd strongly recommend the enterprise distribution. While subscription costs of the enterprise distribution are relatively low compared to ones of other enterprise CMS, they could be more progressive and can be problematic for intermediate projects. This is mainly a problem for the first site at a client, as the subscription costs don't directly depend on the number of deployed sites.
Bernard de Terwangne profile photo

Feature Rating Comparison

Security

Adobe Target
Jahia
8.2
Role-based user permissions
Adobe Target
Jahia
8.2

Platform & Infrastructure

Adobe Target
Jahia
7.1
API
Adobe Target
Jahia
7.9
Internationalization / multi-language
Adobe Target
Jahia
6.4

Web Content Creation

Adobe Target
Jahia
7.1
WYSIWYG editor
Adobe Target
Jahia
7.3
Code quality / cleanliness
Adobe Target
Jahia
8.2
Admin section
Adobe Target
Jahia
7.3
Page templates
Adobe Target
Jahia
9.1
Library of website themes
Adobe Target
Jahia
4.1
Mobile optimization / responsive design
Adobe Target
Jahia
8.2
Publishing workflow
Adobe Target
Jahia
4.6
Form generator
Adobe Target
Jahia
8.2

Web Content Management

Adobe Target
Jahia
6.5
Content taxonomy
Adobe Target
Jahia
9.0
SEO support
Adobe Target
Jahia
8.2
Bulk management
Adobe Target
Jahia
6.4
Availability / breadth of extensions
Adobe Target
Jahia
4.7
Community / comment management
Adobe Target
Jahia
4.5

Pros

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo
  • User Experience : Jahia is especially simple to use for all user roles including visitors, content editors, reviewers, editors in chief, administrators and developers
  • Integration : Jahia is a developer friendly CMS developped in Java and based on cool features such as OSGI enabling hot deployement and reducing risks of unwanted interactions between modules and sites
  • Well integrated Form Factory
  • Enterprise Feautres such as marketting automation tools
Bernard de Terwangne profile photo

Cons

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo
  • Review workflows are not as intuitive as you'd imagine. This is an area in the UX where the editor has work to do. It works well but it could be more intuitive
  • Pricing should be more progressive and more aggressive
  • Jahia deserves more publicity. The product is excellent but nobody knows it. The editor should focus on marketing.
Bernard de Terwangne profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo
Jahia1.0
Based on 1 answer
I would not use Jahia as it proved too complex for our needs and didn't help our over goal of customer satisfaction. Along with the man hours to build and execute, it wasn't worth the hassle
Robert Evans profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Abdulrahman Jasim profile photo
Liferay is a good product with a broad community and a strong integration capability but a weak contribution interface and no website management easiness.Drupal is good for simple website needs, with a very large community and modules. But it's architecture is too unstable, from version to version, for long term selection and there is not much integration possibility for corporate IT requirements (banking for ex). Both lack in term of hot deployment and agility/industrialization. Adobe Experience Manager is a good product, but with much higher pricing; and so with lower ROI.
Cédric Fourneau profile photo

Return on Investment

  • Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
  • It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
Laci Long profile photo
  • Increased employee efficiency for contributors (and templates development for internal dev).
  • Allow a better targeting of the audience (in combination with Marketing Factory).
  • Allow users to manage a side sub-project quickly and effortlessly (landing pages, event website).
Cédric Fourneau profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Jahia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details