What users are saying about
119 Ratings
Top Rated
169 Ratings
119 Ratings
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Score 8.2 out of 101
Top Rated
169 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
No photo available

Pega Platform

Pega is great for corporate web apps when a certain work flow or process can be improved through automation or a more stream lined process. It can handle forms and documents really well, integrates well with many different services (including other Pega apps), can handle very complex work flows and logic to basic things like user permissions and notifications. I would say it is less suited for small business needs. I would also say it is not that great at handling media or very interactive screens such as video (something I have personally never seen done).
No photo available

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Pega Platform
a/b experiment testing
Adobe Target
9.0
Pega Platform
Split URL testing
Adobe Target
8.3
Pega Platform
Multivariate testing
Adobe Target
8.7
Pega Platform
Multi-page/funnel testing
Adobe Target
7.3
Pega Platform
Cross-browser testing
Adobe Target
7.5
Pega Platform
Mobile app testing
Adobe Target
6.0
Pega Platform
Test significance
Adobe Target
6.7
Pega Platform
Visual / WYSIWYG editor
Adobe Target
5.7
Pega Platform
Advanced code editor
Adobe Target
8.0
Pega Platform
Page surveys
Adobe Target
6.0
Pega Platform
Preview mode
Adobe Target
5.5
Pega Platform
Test duration calculator
Adobe Target
7.3
Pega Platform
Experiment scheduler
Adobe Target
9.0
Pega Platform
Experiment workflow and approval
Adobe Target
7.0
Pega Platform
Dynamic experiment activation
Adobe Target
8.0
Pega Platform
Client-side tests
Adobe Target
9.5
Pega Platform
Server-side tests
Adobe Target
8.0
Pega Platform
Mutually exclusive tests
Adobe Target
8.0
Pega Platform

Audience Segmentation & Targeting

Adobe Target
8.6
Pega Platform
Standard visitor segmentation
Adobe Target
8.0
Pega Platform
Behavioral visitor segmentation
Adobe Target
8.0
Pega Platform
Traffic allocation control
Adobe Target
9.7
Pega Platform
Website personalization
Adobe Target
8.7
Pega Platform

Results and Analysis

Adobe Target
7.1
Pega Platform
Heatmap tool
Adobe Target
9.0
Pega Platform
Click analytics
Adobe Target
9.0
Pega Platform
Scroll maps
Adobe Target
9.0
Pega Platform
Form fill analysis
Adobe Target
7.0
Pega Platform
Conversion tracking
Adobe Target
6.0
Pega Platform
Goal tracking
Adobe Target
6.5
Pega Platform
Test reporting
Adobe Target
7.0
Pega Platform
Results segmentation
Adobe Target
5.5
Pega Platform
CSV export
Adobe Target
5.0
Pega Platform
Experiments results dashboard
Adobe Target
6.7
Pega Platform

Reporting & Analytics

Adobe Target
Pega Platform
7.9
Dashboards
Adobe Target
Pega Platform
8.2
Standard reports
Adobe Target
Pega Platform
8.0
Custom reports
Adobe Target
Pega Platform
7.4

Process Engine

Adobe Target
Pega Platform
7.8
Process designer
Adobe Target
Pega Platform
8.5
Process simulation
Adobe Target
Pega Platform
8.0
Business rules engine
Adobe Target
Pega Platform
8.5
SOA support
Adobe Target
Pega Platform
8.3
Process player
Adobe Target
Pega Platform
8.0
Support for modeling languages
Adobe Target
Pega Platform
5.4
Form builder
Adobe Target
Pega Platform
7.8
Model execution
Adobe Target
Pega Platform
8.1

Collaboration

Adobe Target
Pega Platform
7.6
Social collaboration tools
Adobe Target
Pega Platform
7.6

Content Management Capabilties

Adobe Target
Pega Platform
4.4
Content management
Adobe Target
Pega Platform
4.4

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Pega Platform

  • Reusability
  • Pega’s Situational layer cake architecture is capable of organizing application to suit enterprise needs. An enterprise can have a complex organization structure located around the globe. Because of Situational layer cake architecture reusing common policies and procedures is easy while allowing for differences between products, regions, channels and customer segments.Whereas with some application development platforms, separate copies of the application should be created to suite different business context.
  • Faster application delivery
  • With Pega developers can reuse common policies and procedures, replicate functions and industry specific frameworks and utilize pega UI elements to develop applications. IT is easy to deploy.Therefore developers are capable of delivering application earlier compared to some application development platforms. Pega reduces time taken to deliver an outcome.
  • Pega upgrades
  • Pega platform is upddated to adapt and work with latest technologies.
  • Proprietary users support and maintain Pega platform continuously. Pega customer support is always willing to enhance product support.
No photo available

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Pega Platform

  • Pega’s Strategic Apps, Cobrowse and OpenSpan offerings appeal to midmarket customers, but Pega is not aggressively promoting Pega 7 and Pega Express as stand-alone iBPMS platforms to the midmarket.
  • Pega doesn't support powerful data or process modeling capabilities as compared to the other tools.
  • Pega doesn't support full extraction, transformation and loading capabilities as offered by other industry-leading tools. Pega support doesn't solve tickets correctly on-time.
No photo available

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Pega Platform

Pega Platform 10.0
Based on 6 answers
Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
No photo available

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Pega Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Pega Platform

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Pega Platform

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
No photo available

Pega Platform

Pega Platform 7.7
Based on 5 answers
Pega is a great platform but you must be careful to choose an implementation partner that works well with your company culture. Our first implementation partner was not a good fit and we struggled through the first round of deployment until we find two other partners (one for Marketing and another for CRM) who truly understood and worked well with our company.
John Silva, MBA profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Pega Platform

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Pega Platform

Pega Platform 8.0
Based on 1 answer
The online training is an excellent one, but still it is missing hands on development.
No photo available

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

Pega Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

Pega Platform

Pega offers a business-friendly toolkit for defining applications. Unlike traditional BPM tools, there is much fewer complications, the technical syntax to handle in modeling processes and hardly any hard-coded programming. A well-trained business user can be trusted to create a business application from the Pegasystems BPM framework if desired. Pega also provides "Case Life cycle Management" - which allows any business user to capture and process the full scope of work in their operations, be it document handling, approvals, decision making, etc. These tasks can all be built into a process flow to automate as much as possible. The usage of design-once, the deploy-anywhere user interface has helped in saving a lot of effort.
No photo available

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo

Pega Platform

  • With our framework, we have been able to build new applications in 10% of the time/cost. Example, we built an application that took 8 months and 1.2 million k in a traditional .net environment and was able to build a similar application in 60 days for about 100k
  • Collaboration with the designer shaves weeks off the requirements gathering
  • Standard reporting is a launchpad that allows the users to accept the system without waiting for MIS reports to follow application build which often would usually delay use for 60 to 90, but not with Pega
Chuck Kelly profile photo

Screenshots

Adobe Target

Pega Platform

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pega Platform

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.3
Pega Platform
8.6

Likelihood to Renew

Adobe Target
6.3
Pega Platform
10.0

Usability

Adobe Target
1.1
Pega Platform

Reliability and Availability

Adobe Target
6.1
Pega Platform

Performance

Adobe Target
8.0
Pega Platform

Support

Adobe Target
4.5
Pega Platform
7.7

In-Person Training

Adobe Target
8.1
Pega Platform

Online Training

Adobe Target
6.1
Pega Platform
8.0

Implementation

Adobe Target
7.2
Pega Platform

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