What users are saying about
112 Ratings

Pega Platform

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Top Rated
165 Ratings
112 Ratings
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Score 7.6 out of 101

Pega Platform

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Top Rated
165 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Pega Platform

Pega can be addressed as BPM engine, Thanks to its powerful integration mechanisms; with its vertical customization (Insurance, Claim, etc...), it allows a very positive experience in a more complex end-to-end experience. I think that Pega has to enforce its CRM features and CPQ.
Santo Quattrone profile photo

Feature Rating Comparison

Reporting & Analytics

Adobe Target
Pega Platform
7.8
Dashboards
Adobe Target
Pega Platform
8.2
Standard reports
Adobe Target
Pega Platform
7.9
Custom reports
Adobe Target
Pega Platform
7.3

Process Engine

Adobe Target
Pega Platform
7.8
Process designer
Adobe Target
Pega Platform
8.4
Process simulation
Adobe Target
Pega Platform
7.9
Business rules engine
Adobe Target
Pega Platform
8.5
SOA support
Adobe Target
Pega Platform
8.2
Process player
Adobe Target
Pega Platform
8.1
Support for modeling languages
Adobe Target
Pega Platform
5.4
Form builder
Adobe Target
Pega Platform
7.8
Model execution
Adobe Target
Pega Platform
8.0

Collaboration

Adobe Target
Pega Platform
7.4
Social collaboration tools
Adobe Target
Pega Platform
7.4

Content Management Capabilties

Adobe Target
Pega Platform
4.5
Content management
Adobe Target
Pega Platform
4.5

Pros

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo
  • It allows a fast delivery of new requirements thanks to the perfect integration with Agile and DevOps
  • Allows multiple parallels developments in "independent" areas, so multiple requirements can be implemented avoiding long development time.
  • Extreme modularity, its rules can be personalized or differentiated by the environment, user profile, localization and so on using few and simple configurations.
Santo Quattrone profile photo

Cons

  • Adobe Test & Target is a premium product and with that it comes at a very premium price. Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally then it can pay for itself.
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  • At time of initial implementation, platform did not support a diverse number of web browsers or mobile web interaction
  • Improved elaboration and understanding of reporting requirements
No photo available

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We did not renew, mostly due to product roadmap and overall cost of the product compared to competitors.
No photo available
Pega Platform10.0
Based on 6 answers
Performance, resource availability
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Our support is in India, so it makes communicating in real time difficult because of the time difference
Brett Johnson profile photo
Pega Platform8.9
Based on 2 answers
We have received very good support from PEGA from initial phase of the product and it has a very good turnaround time for any issue reported with a respective solution.
Pramod Waingankar profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Pega Platform8.0
Based on 1 answer
The online training is an excellent one, but still it is missing hands on development.
No photo available

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
It has less cost compared to other also good products. Very good support of the visual studio.
No photo available

Return on Investment

  • Increased bookings.
  • Increased Conversions Rates.
  • Ability to implement personalization models.
  • Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.
No photo available
  • You can scale the system to n number but If you have not analyzed the work perfectly then maybe you will pay a greater cost.
No photo available

Screenshots

Adobe Target
Pega Platform

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pega Platform

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
For the latest information on pricing, visit https://www.pega.com/products/pega-7-platform/pricing