What users are saying about
122 Ratings
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Top Rated
2486 Ratings
122 Ratings
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Score 8.3 out of 100

WordPress

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Top Rated
2486 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

WordPress

If you need a website, WordPress should be on your list. The only exception to that would be a large ecommerce site. I wouldn't recommend WordPress to someone who does hundreds of sales per day via their ecommerce platform. Yes, there are add-ons and plugins that can do it, but you can also mop your floor with your cat. Why do that? There are other platforms that specialize in ecommerce and do it so much better.But if you need a social blog, B2B or B2C lead gen, a non-profit, a membership site, a community bulletin board, news site, arts and music or just a simple about me type of website, WordPress is the perfect platform for you. It's so very popular, that it's not going anywhere. It is a platform that will be supported as long there are websites on the internet! You really can't go wrong. Even if you wanted to do an ecommerce site on WordPress, you can. I just would urge you to look at another solution.
Dave Moll | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
WordPress
a/b experiment testing
Adobe Target
8.8
WordPress
Split URL testing
Adobe Target
8.1
WordPress
Multivariate testing
Adobe Target
8.3
WordPress
Multi-page/funnel testing
Adobe Target
7.6
WordPress
Cross-browser testing
Adobe Target
7.4
WordPress
Mobile app testing
Adobe Target
6.0
WordPress
Test significance
Adobe Target
6.7
WordPress
Visual / WYSIWYG editor
Adobe Target
6.2
WordPress
Advanced code editor
Adobe Target
8.0
WordPress
Page surveys
Adobe Target
6.7
WordPress
Visitor recordings
Adobe Target
8.2
WordPress
Preview mode
Adobe Target
5.8
WordPress
Test duration calculator
Adobe Target
7.0
WordPress
Experiment scheduler
Adobe Target
8.6
WordPress
Experiment workflow and approval
Adobe Target
7.7
WordPress
Dynamic experiment activation
Adobe Target
7.6
WordPress
Client-side tests
Adobe Target
8.8
WordPress
Server-side tests
Adobe Target
7.2
WordPress
Mutually exclusive tests
Adobe Target
7.6
WordPress

Audience Segmentation & Targeting

Adobe Target
8.1
WordPress
Standard visitor segmentation
Adobe Target
7.9
WordPress
Behavioral visitor segmentation
Adobe Target
7.5
WordPress
Traffic allocation control
Adobe Target
8.9
WordPress
Website personalization
Adobe Target
8.3
WordPress

Results and Analysis

Adobe Target
6.8
WordPress
Heatmap tool
Adobe Target
7.5
WordPress
Click analytics
Adobe Target
8.0
WordPress
Scroll maps
Adobe Target
8.0
WordPress
Form fill analysis
Adobe Target
6.6
WordPress
Conversion tracking
Adobe Target
6.1
WordPress
Goal tracking
Adobe Target
6.8
WordPress
Test reporting
Adobe Target
6.9
WordPress
Results segmentation
Adobe Target
6.0
WordPress
CSV export
Adobe Target
5.3
WordPress
Experiments results dashboard
Adobe Target
6.5
WordPress

Security

Adobe Target
WordPress
8.5
Role-based user permissions
Adobe Target
WordPress
8.5

Platform & Infrastructure

Adobe Target
WordPress
8.6
API
Adobe Target
WordPress
8.6
Internationalization / multi-language
Adobe Target
WordPress
8.6

Web Content Creation

Adobe Target
WordPress
8.5
WYSIWYG editor
Adobe Target
WordPress
8.6
Code quality / cleanliness
Adobe Target
WordPress
8.0
Admin section
Adobe Target
WordPress
8.2
Page templates
Adobe Target
WordPress
8.4
Library of website themes
Adobe Target
WordPress
9.0
Mobile optimization / responsive design
Adobe Target
WordPress
8.8
Publishing workflow
Adobe Target
WordPress
9.0
Form generator
Adobe Target
WordPress
7.9

Web Content Management

Adobe Target
WordPress
8.5
Content taxonomy
Adobe Target
WordPress
8.7
SEO support
Adobe Target
WordPress
8.4
Bulk management
Adobe Target
WordPress
7.7
Availability / breadth of extensions
Adobe Target
WordPress
9.1
Community / comment management
Adobe Target
WordPress
8.8

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

WordPress

  • It is constantly being improved, with new features added, because of the community code-sourcing aspect.
  • Security vulnerabilities are continually being patched to keep it secure.
  • It has the best plugin repository, by far. So, anytime you have a needed new feature for your website, there is usually a plugin that already exists to allow you to do what you're wanting.
Ben Beck | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

WordPress

  • One of the major advantages of WordPress is it is an open source software but sometimes it becomes its disadvantage since it is an open source it is always at the target of hackers especially if the codes have been written by someone else.
  • When you install lots of plugins the website becomes laggy or stutters it takes time to complete the process.
Danish Mirza Baig | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

WordPress

WordPress 9.5
Based on 37 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Mathew Riexinger | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

WordPress

WordPress 8.5
Based on 15 answers
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Sharon Hurley Hall | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

WordPress

WordPress 9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch | TrustRadius Reviewer

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

WordPress

WordPress 8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

WordPress

WordPress 8.0
Based on 12 answers
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
Mathew Riexinger | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

WordPress

WordPress 7.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

WordPress

WordPress 10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz | TrustRadius Reviewer

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

WordPress

WordPress 9.0
Based on 10 answers
As someone who learned how to install and configure WordPress and then began performing the service professionally for other local businesses, and finally ended up teaching and training business owners about the benefits of using WordPress and developing WordPress training products, I am constantly amazed when I hear from business owners that their sites have taken weeks or even months to get built and how much they have paid for it. Getting a professional WordPress site built and fully configured requires only hours or a couple of days. If you learn how to do it yourself, the only cost you have is registering a domain name and getting a web hosting account, which is a requirement for any website. Additionally, WordPress website owners can be up and running and growing their presence online even before deciding on a specific web design "look" for their sites. You can start with any web template and change your theme as soon as you find the design you like, and everything that you have added to your site will remain the same.I have grown to love WordPress, as have thousands of other WordPress users, and I have always taught in my business seminars and workshops that, unless what you plan to do online requires some specific custom-built complex application, then consider using WordPress. WordPress is the ideal platform of choice to consider for most business website needs - it can save you thousands of dollars on web development costs and it puts you in the driver's seat of your own online vehicle!
Martin Aranovitch | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

WordPress

WordPress offers a combination of power and ease of use that no other system matches. For 98% of all small business websites it is completely capable and is going to be easier for clients to use, resulting in fewer support issues. In the rare cases where something is needed that WordPress simply isn't suited to, I find that Drupal usually provides a solution that works.
Dane Morgan | TrustRadius Reviewer

Scalability

Adobe Target

No score
No answers yet
No answers on this topic

WordPress

WordPress 10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

WordPress

  • Because the WordPress platform is free and hosting is not expensive, WordPress usage can positively impact maintenance cost of running a small ecommerce website or a medium-sized blog.
  • Many software companies release free WordPress modules, making it easy to assemble a site with basic functionality quickly.
Michael D. Bower | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WordPress

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
WordPress
9.1

Likelihood to Renew

Adobe Target
6.3
WordPress
9.5

Usability

Adobe Target
1.1
WordPress
8.5

Reliability and Availability

Adobe Target
6.1
WordPress
9.5

Performance

Adobe Target
8.0
WordPress
8.6

Support Rating

Adobe Target
4.4
WordPress
8.0

In-Person Training

Adobe Target
8.1
WordPress
7.0

Online Training

Adobe Target
6.1
WordPress
10.0

Implementation Rating

Adobe Target
7.2
WordPress
9.0

Scalability

Adobe Target
WordPress
10.0

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