AdRoll ABM vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll ABM
Score 8.0 out of 10
N/A
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a suite of tools that help mid-sized businesses to develope marketing strategies that drive customer engagement and conversion. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers…N/A
SAP Sales Cloud
Score 8.6 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
AdRoll ABMSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdRoll ABMSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRoll ABMSAP Sales Cloud
Features
AdRoll ABMSAP Sales Cloud
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.5
149 Ratings
8% above category average
Customer data management / contact management00 Ratings8.4142 Ratings
Workflow management00 Ratings8.7143 Ratings
Territory management00 Ratings8.1128 Ratings
Opportunity management00 Ratings8.9139 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.2135 Ratings
Contract management00 Ratings8.1132 Ratings
Quote & order management00 Ratings8.6132 Ratings
Interaction tracking00 Ratings8.8135 Ratings
Channel / partner relationship management00 Ratings8.5129 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.7
128 Ratings
12% above category average
Case management00 Ratings8.6123 Ratings
Call center management00 Ratings9.0112 Ratings
Help desk management00 Ratings8.7113 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.2
129 Ratings
6% above category average
Lead management00 Ratings8.2128 Ratings
Email marketing00 Ratings8.1111 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.3
141 Ratings
7% above category average
Task management00 Ratings8.3133 Ratings
Billing and invoicing management00 Ratings8.3112 Ratings
Reporting00 Ratings8.2130 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.4
139 Ratings
9% above category average
Forecasting00 Ratings8.2129 Ratings
Pipeline visualization00 Ratings8.8130 Ratings
Customizable reports00 Ratings8.1134 Ratings
Customization
Comparison of Customization features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.1
136 Ratings
5% above category average
Custom fields00 Ratings7.9136 Ratings
Custom objects00 Ratings7.9129 Ratings
Scripting environment00 Ratings8.5112 Ratings
API for custom integration00 Ratings8.1121 Ratings
Security
Comparison of Security features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
9.1
139 Ratings
8% above category average
Single sign-on capability00 Ratings9.2133 Ratings
Role-based user permissions00 Ratings9.0133 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
9.0
97 Ratings
19% above category average
Social data00 Ratings8.797 Ratings
Social engagement00 Ratings9.293 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.5
115 Ratings
13% above category average
Marketing automation00 Ratings8.3111 Ratings
Compensation management00 Ratings8.692 Ratings
Platform
Comparison of Platform features of Product A and Product B
AdRoll ABM
-
Ratings
SAP Sales Cloud
8.3
120 Ratings
9% above category average
Mobile access00 Ratings8.3120 Ratings
Best Alternatives
AdRoll ABMSAP Sales Cloud
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRoll ABMSAP Sales Cloud
Likelihood to Recommend
7.4
(24 ratings)
8.3
(147 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.0
(14 ratings)
Usability
10.0
(2 ratings)
7.0
(9 ratings)
Availability
10.0
(1 ratings)
9.1
(2 ratings)
Performance
10.0
(1 ratings)
9.1
(2 ratings)
Support Rating
8.4
(22 ratings)
6.0
(13 ratings)
Online Training
10.0
(1 ratings)
9.1
(3 ratings)
Implementation Rating
10.0
(1 ratings)
8.0
(3 ratings)
Configurability
10.0
(1 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
9.1
(1 ratings)
Ease of integration
9.0
(1 ratings)
9.1
(1 ratings)
Product Scalability
10.0
(1 ratings)
8.5
(110 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
8.2
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
AdRoll ABMSAP Sales Cloud
Likelihood to Recommend
NextRoll
I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.
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SAP
Well, I've been using SAP Sales Cloud for 6 months now so my conclusions are that if your employees are techy friendly then I would recommend It, but if they are quite not used to advanced CRM tools could be a bit overwhelming at first. Pricing it's okay thought, compares to other tools I've used previously.
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Pros
NextRoll
  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
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SAP
  • I love its ability to automate the entire sales process for us.
  • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
  • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
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Cons
NextRoll
  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
NextRoll
Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
NextRoll
RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
NextRoll
We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
NextRoll
The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
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SAP
No answers on this topic
Support Rating
NextRoll
The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
NextRoll
We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
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SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
NextRoll
RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
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SAP
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
NextRoll
The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.
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SAP
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
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Contract Terms and Pricing Model
NextRoll
No, everything was very flexible.
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SAP
No answers on this topic
Scalability
NextRoll
RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
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SAP
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
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Return on Investment
NextRoll
  • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
  • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
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SAP
  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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ScreenShots

AdRoll ABM Screenshots

Screenshot of the interface to upload a Target Account List from a connected CRM or Marketing Automation system. Prioritizing the list uses a fit-based predictive scoring model or layer intent data signals as well as engagement signals to identify in-market accounts.Screenshot of sales teams notifications on accounts engaging with their company, via email alerts and Salesforce dashboards with the Sales Insights-product.Screenshot of some of the websites the RollWorks Engagement Solution enables advertising to a target account list with digital ads.Screenshot of RollWorks’ Partner ecosystem, that can be used to personalize websites, use direct mail, or leverage email signature ads for multi-channel ABM programs.Screenshot of the RollWorks' sales automation product, used to keep prospects engaged through scheduled email outreach from sales.Screenshot of the metrics used to measure account-based programs, appearing in a dashboard or sync with a connected CRM and/or Marketing Automation Platform. This displays spend, impressions, clicks, or conversions at a campaign level. Or users can visualize impact across Target accounts with reach, engagement, influenced opportunity and review metrics.

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization