What users are saying about
Top Rated
75 Ratings
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Top Rated
93 Ratings
Top Rated
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Criteo Dynamic Retargeting

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Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Likelihood to Recommend

AdRoll

E-commerce sites with a significant amount of SKUs are good candidates for dynamic retargeting on both the web and Facebook. Having the ability to serve these highly relevant ad creatives without having to create them manually, allows for more time spent customizing your strategy around high-value segments/users, rather than using budget on design hours. It is relatively affordable and we have found it to be a better use of budget than other platforms such as Gemini or Outbrain.
Vincent Misiewicz profile photo

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.9
Criteo Dynamic Retargeting
7.1
Data Transfer
AdRoll
8.2
Criteo Dynamic Retargeting
7.1
DSP integration
AdRoll
7.6
Criteo Dynamic Retargeting
7.1

Ad Campaigns

AdRoll
8.6
Criteo Dynamic Retargeting
8.5
Ad campaign creation
AdRoll
8.7
Criteo Dynamic Retargeting
8.4
Ad deployment
AdRoll
8.9
Criteo Dynamic Retargeting
8.5
Display advertising
AdRoll
8.9
Criteo Dynamic Retargeting
8.4
Ad display and retargeting segmentation
AdRoll
8.5
Criteo Dynamic Retargeting
8.8
Sequence targeting
AdRoll
8.0
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AdRoll
7.5
Criteo Dynamic Retargeting
7.5
Ad dashboards
AdRoll
7.9
Criteo Dynamic Retargeting
8.1
Ad performance reports
AdRoll
7.8
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
AdRoll
7.3
Criteo Dynamic Retargeting
9.0
Ad attribution reporting
AdRoll
7.3
Criteo Dynamic Retargeting
6.2
Cross-channel ad management
AdRoll
7.8
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdRoll
6.9
Criteo Dynamic Retargeting
6.6

Pros

AdRoll

  • Self Service Platform is easily designed and makes getting a new campaign or making changes easy.
  • Reporting provides clear insight into the platforms and creative driving sales.
  • The pricing is reasonable for the time savings that AdRoll produces.
No photo available

Criteo Dynamic Retargeting

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch profile photo

Cons

AdRoll

  • Merge social platforms into one easy interface for management.
  • My agency rep did not seem very knowledgeable about the product itself.
  • Account manager had basic knowledge regarding optimization tactics.
No photo available

Criteo Dynamic Retargeting

  • Not for small companies because you have to spend a minimum amount of money for each campaign in order to ensure that the algorithm could work in the right way but also it's a logic reason.
  • Account managers sometimes are not active enough to answer my emails in the first 48 hours, probably Criteo needs to automate some stuff to not need anymore account managers for everything (new campaings, new designs of creatives....)
  • Creative types could improve much more, specially with video features. Video is the future and they need to work much more in that direction.
Quim Giralt Bosch profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

The larger inventory and easy use is very attractive for both new marketers as well as advertising agencies.
Lee Wheeler profile photo

Criteo Dynamic Retargeting

When I entered the company, they were are also using Criteo but it wasn't optimized at all. I know from the past working with Criteo in other companies that they deliver good ROI results so that why we decided to optimize the campaigns with Criteo and spend more of our budget on them. 1 year later, the results are here ;) super happy with them.
Quim Giralt Bosch profile photo

Return on Investment

AdRoll

  • The retargeted ads had a lower lead cost with AdRoll compared to other vendors
  • Positive ROI after sales were completed versus the ad spend
Lee Wheeler profile photo

Criteo Dynamic Retargeting

  • ROI is great, our Ad cost is around 3% of the revenue that we generate from Criteo, whereas website average is around 12%.
Chitta Ranjan Dash profile photo

Screenshots

AdRoll

Criteo Dynamic Retargeting

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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