What users are saying about
Top Rated
74 Ratings

Criteo Dynamic Retargeting

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Top Rated
70 Ratings
Top Rated
74 Ratings
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Score 7.6 out of 101

Criteo Dynamic Retargeting

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Top Rated
70 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Criteo Dynamic Retargeting

- If you have a lot of high-quality traffic without conversion, Criteo will help to engage and make them convert. - If you want to increase the turnover by new means. - If you launch a new business and you have "nice & aesthetic" products, it will be a great addition to your acquisition strategy, with good results usually, including increased brand awareness and turnover.- If you are selling visibility/notoriety to clients, Criteo is a qualitative display network and it will be well received by your clients.- I do not recommend Criteo for e-commerce businesses with very high cost. It will have a high CPA and it will be difficult to attribute conversion due to the number of marketing interactions required.
Baptiste CROENNE profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
Criteo Dynamic Retargeting
7.2
Data Transfer
AdRoll
7.8
Criteo Dynamic Retargeting
6.9
DSP integration
AdRoll
7.5
Criteo Dynamic Retargeting
7.4

Ad Campaigns

AdRoll
8.3
Criteo Dynamic Retargeting
7.0
Ad campaign creation
AdRoll
8.4
Criteo Dynamic Retargeting
6.6
Ad deployment
AdRoll
8.7
Criteo Dynamic Retargeting
6.8
Display advertising
AdRoll
8.6
Criteo Dynamic Retargeting
7.4
Ad display and retargeting segmentation
AdRoll
8.3
Criteo Dynamic Retargeting
7.3
Sequence targeting
AdRoll
7.4
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AdRoll
7.2
Criteo Dynamic Retargeting
6.9
Ad dashboards
AdRoll
7.7
Criteo Dynamic Retargeting
6.9
Ad performance reports
AdRoll
7.6
Criteo Dynamic Retargeting
6.6
Ad conversion tracking
AdRoll
6.9
Criteo Dynamic Retargeting
7.0
Ad attribution reporting
AdRoll
7.0
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
AdRoll
7.4
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdRoll
6.3
Criteo Dynamic Retargeting
6.5

Pros

  • Track conversions are extremely simple. The interface is clean and easy to navigate.
  • AdRoll will custom create banners if you ask them.
  • They have clear and detailed instructions on how to do everything.
  • Their support goes above and beyond and makes me feel confident that they can get the job done.
Charles Kirkland profile photo
  • Awesome inventory - visitors see our ads everywhere
  • Easy configuration - you can use your Google Shopping feed
  • Fees control - you can work with CPC, CPA, COS etc...
No photo available

Cons

  • I would like to see more reporting on where my ads are showing.
  • Would like to see a native ad-builder where I could create ads myself.
  • Would like to see if client reports could be emailed to me weekly.
Charles Kirkland profile photo
  • To configure my feed, I have to use integrate.criteo.com and marketing.criteo.com for the budget/reporting/campaigns configuration. I would like to have those tools unified into one.
  • Improve the way we can change data range for dates (the calendar is a bit bugged)
  • Give the possibility to manage columns (COS, CPO, conversion, clicks...)
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
Criteo has a wider network of publisher and is able to provide better creatives
Eleonora Stoppa profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • High volumes of conversion at target CPA
  • Visibility
  • Ease of use
Eleonora Stoppa profile photo

Screenshots

AdRoll
Criteo Dynamic Retargeting

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Criteo Dynamic Retargeting More Information