What users are saying about
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88 Ratings
Top Rated
98 Ratings

AdRoll

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88 Ratings
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Score 7.4 out of 100
Top Rated
98 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
Anonymous | TrustRadius Reviewer

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdRoll
7.1
Criteo Dynamic Retargeting
7.6
Data Transfer
AdRoll
7.8
Criteo Dynamic Retargeting
7.5
DSP integration
AdRoll
6.4
Criteo Dynamic Retargeting
7.7

Ad Campaigns

AdRoll
7.8
Criteo Dynamic Retargeting
7.3
Ad campaign creation
AdRoll
7.4
Criteo Dynamic Retargeting
6.8
Ad deployment
AdRoll
7.6
Criteo Dynamic Retargeting
7.0
Display advertising
AdRoll
7.9
Criteo Dynamic Retargeting
7.8
Ad display and retargeting segmentation
AdRoll
8.1
Criteo Dynamic Retargeting
7.8
Sequence targeting
AdRoll
8.2
Criteo Dynamic Retargeting

Ad Reporting & Analytics

AdRoll
7.3
Criteo Dynamic Retargeting
7.3
Ad dashboards
AdRoll
7.3
Criteo Dynamic Retargeting
7.5
Ad performance reports
AdRoll
7.5
Criteo Dynamic Retargeting
7.2
Ad conversion tracking
AdRoll
6.8
Criteo Dynamic Retargeting
7.6
Ad attribution reporting
AdRoll
7.2
Criteo Dynamic Retargeting
6.5
Cross-channel ad management
AdRoll
7.6
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdRoll
7.5
Criteo Dynamic Retargeting
6.8

Pros

AdRoll

  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
Anonymous | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Cons

AdRoll

  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
Anonymous | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AdRoll

AdRoll 7.0
Based on 5 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias | TrustRadius Reviewer

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Usability

AdRoll

AdRoll 7.2
Based on 4 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash | TrustRadius Reviewer

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Support Rating

AdRoll

AdRoll 2.1
Based on 4 answers
Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
Anonymous | TrustRadius Reviewer

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Implementation Rating

AdRoll

AdRoll 7.0
Based on 2 answers
It was easy to implement.
Alya Grinberg | TrustRadius Reviewer

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and export should you need to analyze in more detail.
Anonymous | TrustRadius Reviewer

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Return on Investment

AdRoll

  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
John Williamson | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Screenshots

AdRoll

Criteo Dynamic Retargeting

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdRoll
7.5
Criteo Dynamic Retargeting
8.2

Likelihood to Renew

AdRoll
7.0
Criteo Dynamic Retargeting
10.0

Usability

AdRoll
7.2
Criteo Dynamic Retargeting

Support Rating

AdRoll
2.1
Criteo Dynamic Retargeting

Implementation Rating

AdRoll
7.0
Criteo Dynamic Retargeting

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