What users are saying about

AdRoll

70 Ratings

TubeMogul

19 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

TubeMogul

19 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

AdRoll

AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
No photo available

TubeMogul

They have more availability and inventory for interstitial videos.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
TubeMogul
6.8
Data Transfer
AdRoll
7.6
TubeMogul
6.4
DSP integration
AdRoll
7.2
TubeMogul
7.1

Ad Campaigns

AdRoll
7.8
TubeMogul
6.7
Ad campaign creation
AdRoll
8.2
TubeMogul
6.5
Ad deployment
AdRoll
8.4
TubeMogul
6.6
Display advertising
AdRoll
8.2
TubeMogul
7.5
Ad display and retargeting segmentation
AdRoll
8.1
TubeMogul
6.0
Sequence targeting
AdRoll
6.3
TubeMogul
6.9

Ad Reporting & Analytics

AdRoll
6.9
TubeMogul
5.7
Ad dashboards
AdRoll
7.5
TubeMogul
7.3
Ad performance reports
AdRoll
7.4
TubeMogul
6.7
Ad conversion tracking
AdRoll
6.5
TubeMogul
5.2
Ad attribution reporting
AdRoll
6.7
TubeMogul
3.1
Cross-channel ad management
AdRoll
7.3
TubeMogul
6.4
Ad forecasting and optimization
AdRoll
6.0
TubeMogul
5.5

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
No photo available
  • It provides with competitive CPM prices
  • Creative review process is very fast
  • It's an easy platform to navigate and use
Olesya Zinovieva profile photo

Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • There is nothing I would recommend changing!
Melinda Bowles profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
TubeMogul10.0
Based on 1 answer
No answer on this topic is available.

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and see performance overall in one place. It's very good for what it is, but it still misses some features that you get when you run on FB directly.It seems to compare well to other DSP's/etc. though
Justin Higgins profile photo
I tried several solutions and this was by far my favorite!
Melinda Bowles profile photo

Return on Investment

  • On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
  • On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
  • It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
Justin Higgins profile photo
  • Increased Efficiency
  • Clear Analytics
  • Large Footprint within Social Media Channels
Melinda Bowles profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details