What users are saying about

AdRoll

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74 Ratings
19 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
19 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

TubeMogul

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
TubeMogul
6.8
Data Transfer
AdRoll
7.7
TubeMogul
6.4
DSP integration
AdRoll
7.4
TubeMogul
7.1

Ad Campaigns

AdRoll
7.9
TubeMogul
6.7
Ad campaign creation
AdRoll
8.2
TubeMogul
6.5
Ad deployment
AdRoll
8.4
TubeMogul
6.6
Display advertising
AdRoll
8.3
TubeMogul
7.5
Ad display and retargeting segmentation
AdRoll
8.1
TubeMogul
6.0
Sequence targeting
AdRoll
6.5
TubeMogul
6.9

Ad Reporting & Analytics

AdRoll
7.0
TubeMogul
5.7
Ad dashboards
AdRoll
7.6
TubeMogul
7.3
Ad performance reports
AdRoll
7.4
TubeMogul
6.7
Ad conversion tracking
AdRoll
6.5
TubeMogul
5.2
Ad attribution reporting
AdRoll
6.8
TubeMogul
3.1
Cross-channel ad management
AdRoll
7.4
TubeMogul
6.4
Ad forecasting and optimization
AdRoll
6.1
TubeMogul
5.5

Pros

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo
  • Transparency
  • Reach
  • Easy to use platform
No photo available

Cons

  • The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
  • Support is not the best. They are not helpful and has resulted in multiple calls to support.
Justina Logozzo profile photo
  • Scale against first party data. Not as good compared to a number of other ad platforms.
  • Inability to ingest mobile device IDs for data matching.
  • Search functionality. Difficult to quickly find the campaign/placement you are looking for.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
TubeMogul10.0
Based on 1 answer
No answer on this topic is available.

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available
I tried several solutions and this was by far my favorite!
Melinda Bowles profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • Increased Efficiency
  • Clear Analytics
  • Large Footprint within Social Media Channels
Melinda Bowles profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details