What users are saying about

AdRoll

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
74 Ratings

AdRoll

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

WordStream Advisor

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
Kaitlin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
WordStream Advisor
Data Transfer
AdRoll
7.7
WordStream Advisor
DSP integration
AdRoll
7.4
WordStream Advisor

Ad Campaigns

AdRoll
7.9
WordStream Advisor
Ad campaign creation
AdRoll
8.2
WordStream Advisor
Ad deployment
AdRoll
8.4
WordStream Advisor
Display advertising
AdRoll
8.3
WordStream Advisor
Ad display and retargeting segmentation
AdRoll
8.1
WordStream Advisor
Sequence targeting
AdRoll
6.5
WordStream Advisor

Ad Reporting & Analytics

AdRoll
7.0
WordStream Advisor
Ad dashboards
AdRoll
7.6
WordStream Advisor
Ad performance reports
AdRoll
7.4
WordStream Advisor
Ad conversion tracking
AdRoll
6.5
WordStream Advisor
Ad attribution reporting
AdRoll
6.8
WordStream Advisor
Cross-channel ad management
AdRoll
7.4
WordStream Advisor
Ad forecasting and optimization
AdRoll
6.1
WordStream Advisor

Pros

  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
Eric Kammer profile photo
  • 20 minute work week
  • Insights into campaigns
  • Ease of use
  • One place to manage all our campaigns on different platforms
Dustin Brackett profile photo

Cons

  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
Vincent Misiewicz profile photo
  • The UI could use some help - it feels like an Excel sheet a lot of the time, and that's never a good thing :) That said, it's not that it's hard to use or that I'm unable to do what I need to do (which is the most important, of course), it's just that it's ... well, not the most modern look, is all.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
WordStream Advisor9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had extensive experience using, is the Google Display Network. GDN obviously is more of self serve, and several options for optimization, but being able to contain both Facebook and web standard + dynamic retargeting in one platform is a definite advantage.
Vincent Misiewicz profile photo
First one that I used.
Daniel Keogh profile photo

Return on Investment

  • AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
  • They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
  • AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.
Adam Lewis profile photo
  • Increased conversion cost
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream Advisor

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details