What users are saying about
Top Rated
75 Ratings
Top Rated
75 Ratings
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Score 7.6 out of 101
39 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

AdRoll

AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.
Charles Kirkland profile photo

WordStream Advisor

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
Kaitlin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
WordStream Advisor
Data Transfer
AdRoll
7.9
WordStream Advisor
DSP integration
AdRoll
7.5
WordStream Advisor

Ad Campaigns

AdRoll
8.3
WordStream Advisor
Ad campaign creation
AdRoll
8.4
WordStream Advisor
Ad deployment
AdRoll
8.7
WordStream Advisor
Display advertising
AdRoll
8.6
WordStream Advisor
Ad display and retargeting segmentation
AdRoll
8.4
WordStream Advisor
Sequence targeting
AdRoll
7.5
WordStream Advisor

Ad Reporting & Analytics

AdRoll
7.2
WordStream Advisor
Ad dashboards
AdRoll
7.8
WordStream Advisor
Ad performance reports
AdRoll
7.6
WordStream Advisor
Ad conversion tracking
AdRoll
7.0
WordStream Advisor
Ad attribution reporting
AdRoll
7.0
WordStream Advisor
Cross-channel ad management
AdRoll
7.5
WordStream Advisor
Ad forecasting and optimization
AdRoll
6.3
WordStream Advisor

Pros

AdRoll

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo

WordStream Advisor

  • Wordstream optimizes the budgets of each individual campaign.
  • Wordstream suggests new keywords and negative keywords for each campaign.
  • Wordstream gives you a weekly report on suggested fixes and updates to your accounts.
No photo available

Cons

AdRoll

  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
Vincent Misiewicz profile photo

WordStream Advisor

  • Not all Google AdWord settings can be managed through WordStream.
  • How to effectively set bid amounts.
Erin Harris profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo

WordStream Advisor

WordStream Advisor 9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth profile photo

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

WordStream Advisor

No score
No answers yet
No answers on this topic

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

WordStream Advisor

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

WordStream Advisor

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

Stronger account team. Better dashboards and self-serve features.
Kelly Saux profile photo

WordStream Advisor

None. We hadn't really considered a software like WordStream to assist with our pay-per-click advertising campaigns until we were introduced to WordStream. Now, we have no reason to look anywhere else. It's been one of the best software investments that we've made over the last several years of the business.
Dustin Brackett profile photo

Return on Investment

AdRoll

  • We don't measure the success of AdRoll by money, but rather traffic to our site. More traffic is a success and we receive more traffic because of AdRoll.
Billy Barker profile photo

WordStream Advisor

  • Simply put it saved us money. We were spending way too much running GoogleAds, and with Wordstream we were able to cut a lot of wasted expenditure.
Naomi Marie Brand profile photo

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream Advisor

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

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