What users are saying about

AdRoll

70 Ratings

WordStream

34 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

WordStream

34 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

WordStream

I think WordStream is a great tool for less experienced AdWords managers (or those with a lot of other responsibilities) who want to get the most out of their account but can't dedicate as much time to it as they might like. We use it to manage a single account, but I could see it being especially useful for those who manage multiple accounts. For managers already implementing complex scripts, it may not be as worthwhile; it also might not be appropriate for those with small budgets, as it is somewhat costly on a percentage basis (but gets better the more you're spending).
Ben Rubenstein profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
WordStream
Data Transfer
AdRoll
7.6
WordStream
DSP integration
AdRoll
7.2
WordStream

Ad Campaigns

AdRoll
7.8
WordStream
Ad campaign creation
AdRoll
8.2
WordStream
Ad deployment
AdRoll
8.4
WordStream
Display advertising
AdRoll
8.2
WordStream
Ad display and retargeting segmentation
AdRoll
8.1
WordStream
Sequence targeting
AdRoll
6.3
WordStream

Ad Reporting & Analytics

AdRoll
6.9
WordStream
Ad dashboards
AdRoll
7.5
WordStream
Ad performance reports
AdRoll
7.4
WordStream
Ad conversion tracking
AdRoll
6.5
WordStream
Ad attribution reporting
AdRoll
6.7
WordStream
Cross-channel ad management
AdRoll
7.3
WordStream
Ad forecasting and optimization
AdRoll
6.0
WordStream

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • At first their software was really great for managed Google Adwords, because the interface with Google was difficult and confusing. However Google has improved their system and feel your time would be better served learning how to use it rather than investing time using an external software.
Jason Bateman profile photo

Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
No photo available
  • Reporting - From the first day of using their "Managed Services" program, I told them I was having issues with reporting. That is why I hired them, because I needed help setting up my PPC accounts and making sure that we were getting the correct data. Over the course of 9 months of using managed services this issue was never resolved. The data was so skewed that we were actually reporting more leads than clicks! The first thing that I had to do when I decided to stop using WordStream was to reach out to BING directly as see why we were experiencing this issue and within two hours we were able to identify the problem and resolve it. (It turns out that the conversion tracking code was on the site in multiple locations) . Why Wordstream was unable to identify this problem when paying $1,600 a month for managed services is beyond me...
  • ROI - I was thinking that these guys were the experts, that they knew about PPC than I do and would improve our paid advertising. I thought I would easily recovery the amount I was paying them per month by seeing a decrease in cost per conversions. However, this couldn't have been farther from the truth - my cost per conversions & monthly spend went up! Not only was I paying them to "manage" my account - I started paying more in advertising and getting less results.
  • Customer Service - I got passed around from rep to rep and often times felt that one less than the last. I never really knew how the actual manager was, or who to reach out to when things started going wrong. It was very frustrating!
Jason Bateman profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
WordStream9.0
Based on 3 answers
I am not the PPC manager here so I have to use the products available.
Daniel Keogh profile photo

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Amber Stanley-Kruth profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • Increased conversion cost
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details