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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agile CRM

    Score8.2 out of 10
    N/AAgile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.

    $14.99

    per month per user

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    Agile CRMKeap
    Editions & Modules
    Starter
    $14.99
    per month per user
    Regular
    $49.99
    per month per user
    Enterprise
    $79.99
    per month per user
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    Agile CRMKeap
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscount available for annual billing (34%), and additional discounts available for 2-year plans (40%).All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    Agile CRMKeap
    Considered Both Products
    Agile CRM
    Chose Agile CRM
    Agile is more user-friendly and better sits our needs due to tagging, workflows, and its campaign structures. However, we are considering moving away due to support and email issues.
    Incentivized
    Chose Agile CRM
    I trialed a number of other CRMs much to the disgust of my colleagues!

    • Pipedrive was great but more sales focussed and heavy on Javascript so felt slow at times
    Incentivized
    Thryv
    Chose Keap
    (caveat: I didn't choose Keap; it was already used in the organization in question)
    Keap is a great value for money for how much automation you can do.
    Incentivized
    Chose Keap
    In the end, the difference between the software down to cost and versatility. Infusionsoft is priced closer to our budget with more options while some of these other ones is more expensive. We went with Infusionsoft just to get started and it was easier to learn how to use. As …
    Incentivized
    Chose Keap
    For SMBs, here's what I'd rank higher than Infusionsoft
    For CRM: Salesforce, AgileCRM, Zoho
    For Marketing Automation: Marketo, Eloqua, Pardot - Hey, even MailChimp has a lot of campaign features now, with Mandrill for transactional email...
    Incentivized
    Key User Insights
    Would buy again
    38%
    Would buy again
    3 Answers
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    57%
    Delivers good value for the price
    4 Answers
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    50%
    Happy with the feature set
    4 Answers
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    50%
    Lived up to sales and marketing promises
    3 Answers
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    Agile CRMKeap
    Sales Force Automation
    Comparison of Sales Force Automation features of Agile CRM and Keap
    Feature
    Agile CRM
    3.2
    19 Ratings
    84% below category average
    Keap
    -
    Ratings
    Customer data management / contact management3.619 Ratings00 Ratings
    Workflow management5.516 Ratings00 Ratings
    Territory management2.311 Ratings00 Ratings
    Opportunity management3.416 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)1.118 Ratings00 Ratings
    Contract management4.211 Ratings00 Ratings
    Quote & order management3.512 Ratings00 Ratings
    Interaction tracking3.718 Ratings00 Ratings
    Channel / partner relationship management1.79 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Agile CRM and Keap
    Feature
    Agile CRM
    1.8
    16 Ratings
    124% below category average
    Keap
    -
    Ratings
    Case management1.814 Ratings00 Ratings
    Call center management1.814 Ratings00 Ratings
    Help desk management1.816 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Agile CRM and Keap
    Feature
    Agile CRM
    3.3
    19 Ratings
    80% below category average
    Keap
    -
    Ratings
    Lead management5.518 Ratings00 Ratings
    Email marketing1.119 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Agile CRM and Keap
    Feature
    Agile CRM
    3.6
    17 Ratings
    73% below category average
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management4.915 Ratings8.820 Ratings
    Billing and invoicing management1.410 Ratings7.416 Ratings
    Reporting4.417 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Agile CRM and Keap
    Feature
    Agile CRM
    1.4
    18 Ratings
    138% below category average
    Keap
    -
    Ratings
    Forecasting1.314 Ratings00 Ratings
    Pipeline visualization1.916 Ratings00 Ratings
    Customizable reports1.117 Ratings00 Ratings
    Customization
    Comparison of Customization features of Agile CRM and Keap
    Feature
    Agile CRM
    4.1
    19 Ratings
    60% below category average
    Keap
    -
    Ratings
    Custom fields3.919 Ratings00 Ratings
    Custom objects6.013 Ratings00 Ratings
    Scripting environment1.49 Ratings00 Ratings
    API for custom integration5.011 Ratings00 Ratings
    Security
    Comparison of Security features of Agile CRM and Keap
    Feature
    Agile CRM
    5.9
    16 Ratings
    35% below category average
    Keap
    -
    Ratings
    Single sign-on capability5.915 Ratings00 Ratings
    Role-based user permissions5.916 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Agile CRM and Keap
    Feature
    Agile CRM
    3.0
    12 Ratings
    86% below category average
    Keap
    -
    Ratings
    Social data3.012 Ratings00 Ratings
    Social engagement3.012 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Agile CRM and Keap
    Feature
    Agile CRM
    5.2
    14 Ratings
    37% below category average
    Keap
    -
    Ratings
    Marketing automation6.514 Ratings00 Ratings
    Compensation management3.89 Ratings00 Ratings
    Platform
    Comparison of Platform features of Agile CRM and Keap
    Feature
    Agile CRM
    8.3
    14 Ratings
    9% above category average
    Keap
    -
    Ratings
    Mobile access8.314 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Agile CRM and Keap
    Feature
    Agile CRM
    -
    Ratings
    Keap
    5.9
    152 Ratings
    28% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Agile CRM and Keap
    Feature
    Agile CRM
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Agile CRM and Keap
    Feature
    Agile CRM
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Agile CRM and Keap
    Feature
    Agile CRM
    -
    Ratings
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards00 Ratings7.255 Ratings
    Standard reports00 Ratings4.0146 Ratings
    Custom reports00 Ratings8.0137 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Agile CRM and Keap
    Feature
    Agile CRM
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    Agile CRMKeap
    Small Businesses
    Salesflare
    Score10 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agile CRMKeap
    Likelihood to Recommend
    4.1
    (20 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    9.0
    (40 ratings)
    Usability
    2.1
    (10 ratings)
    5.3
    (28 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (6 ratings)
    Performance
    10.0
    (1 ratings)
    9.1
    (6 ratings)
    Support Rating
    1.1
    (10 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    10.0
    (1 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    8.0
    (8 ratings)
    Configurability
    10.0
    (1 ratings)
    2.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    Product Scalability
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Agile CRMKeap
    Likelihood to Recommend
    Agile CRM
    Agile CRM is well suited if an existing customer business process is defined or drafted thoroughly. Agile allowed automating workflows and marketing to improve lead management and suppress tedious tasks so users can focus on more important matters. However, Agile CRM costs can increase significantly if you want additional features and customizations. If you know what you're doing with CRMs and marketing automation or customer contracts and management then AgileCRM is worth a try.
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    Agile CRM
    • The set-up was simple. We ran into a snag with my domain verification, but Agile support worked with me to get it resolved.
    • I love being able to create several scripts based on persona. You can easily use a rule to display the appropriate script for each contact.
    • Even team members new to CRM were able to grasp it and be efficient within a few hours - it's simple to navigate.
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    Agile CRM
    • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
    • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
    • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
    • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    Agile CRM
    There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
    Incentivized
    Read full review
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    Agile CRM
    Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and defeating the purpose of the system.
    Read full review
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    Agile CRM
    The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
    Incentivized
    Read full review
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    Agile CRM
    The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
    Incentivized
    Read full review
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    Agile CRM
    The technical support of this software I liked a lot because whenever we need help to solve any problem or even to answer any questions about the software, Agile CRM's support was quick and efficient and guided us on the best solution to solve the problem. I admire and respect that a lot.
    Incentivized
    Read full review
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    Agile CRM
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    Agile CRM
    Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
    Incentivized
    Read full review
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    Agile CRM
    Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
    Incentivized
    Read full review
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    Agile CRM
    It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform will give you all you need to be successful. We have been using it for 2 years and we profited more each year.
    Incentivized
    Read full review
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Scalability
    Agile CRM
    This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
    Incentivized
    Read full review
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    Agile CRM
    • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
    Incentivized
    Read full review
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Agile CRM Screenshots

    Screenshot of a contact in Agile CRMScreenshot of the Agile CRM dashboardScreenshot of tasks, in Agile CRMScreenshot of Agile CRM reportingScreenshot of stages of a campaign, presented in Agile CRM

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.