Agorapulse vs Zoho Social

• Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
• Calendaring tool - ability to approve, send for approval, etc.
• Listening tool - ability to track mentions, tags, hashtags, etc.
• Reporting - they have really excellent reports that I pull on a weekly basis for clients.
• Tracks comments on ads you are running as well.
• Did I mention customer service?

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• Dashboard - command center for all your social media accounts in one place. Great info and statistics at a glance.
• Interaction - Zoho Social allows you to interact with people directly in real time, on any of the connected networks without having to login to that specific social media site. This saves time and allows you to really get into a good flow of interacting on social.
• Multiple Brands - if you have multiple businesses, different locations, or manage accounts for clients, Zoho Social provides a really great way to monitor, manage, and interact, all from one login, for all of them. Very nice functionality.

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• I would like to see a grid preview for Instagram that allows you to drag and drop the order of the posts.
• I would like to see the ability to provide a client a link to their planned/scheduled content for viewing and/or approval without the need to make them a member of the team.
• I would like the ability to create and save hashtag groups for each profile.

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• The Smart Q sometimes schedules posts too far in advance. I question the accuracy of the Smart Q because it does not seem to differentiate based on social network. Based on their recommendations, for the maximum engagement, I sometimes have to have two posts scheduled to go out at the same time.
• I am not quite sure about their collaborate tool. I am thinking that it is for teams to discuss and brainstorm social strategies and relationships.
• I do not find my Twitter posts being updated too often in the recent posts section. When I measure the Zoho Social reports against other vendor reports, some of the data seems to be missing. It is not within the reports themselves, but rather in their quick glance at recent posts. Again, I only found this happening in the Twitter Feed.

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• AP has really helped us grow our audience by making the execution of content sharing and audience engagement scalable. It's hard to measure the specific impact of AP, since it was implemented at the beginning of our social media efforts (which was negligible prior to), but we've seen a continued positive trend month-over-month in reach, engagement and audience size since it's implementation.

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• Zoho Social has had a positive impact on our ROI. We use the analytics to guide us in our social media decisions, specifically where and when to spend our social budget. The analytics take out the guess work of what content works and what doesn't. We have a better understanding of our followers and what content they like to see from us.

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