Agorapulse vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$49
per user
Zoho Social
Score 9.1 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
AgorapulseZoho Social
Editions & Modules
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
AgorapulseZoho Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
AgorapulseZoho Social
Considered Both Products
Agorapulse
Chose Agorapulse
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Chose Agorapulse
Most of our issue was not being able to find a platform that had everything for a small business sized price. Tall task. So we started with our budget, and tried to find something that had 80% of what we were looking for. We were pleasantly surprised to find AgoraPulse could …
Zoho Social
Chose Zoho Social
Other products solved some of our problems, but Zoho Social has solved them all while being affordable for a small business. Buffer didn't provide the seamless team integration and analytics we were seeking in one plan. SocialPilot's user interface was a bit clunky, and we were …
Chose Zoho Social
Agorapulse was a really user friendly product, but unless Zoho social is in some ways more or less similar, it offers a more complete analysis opportunity. It's an updated and upgraded version of most of the social media management platform.
Chose Zoho Social
I used Agorapulse and liked that platform but the value at Zoho Social is much greater! It was half the cost and provided all the same features that I use to manage my company.
Chose Zoho Social
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, …
Chose Zoho Social
Zoho Social's biggest bargain against all these other tools is that it offers a free version, which is still able to do the job better than you would have been if you didn't have it at all. Apart from offering a free version compared to [its] competitors, the pricing is still …
Chose Zoho Social
Zoho Social stacks up very well against the other social media management tools that I have tried. Of the three listed, I would have to say that Zoho Social holds its own with some of the bigger, more well-known social media management names out there. If you use their suite of …
Features
AgorapulseZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
9.3
182 Ratings
20% above category average
Zoho Social
8.4
396 Ratings
10% above category average
Boolean keyword searches10.0152 Ratings00 Ratings
Filtering out noise/spam9.8154 Ratings00 Ratings
Broad channel coverage8.22 Ratings8.7390 Ratings
Sentiment analysis00 Ratings8.2283 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
9.0
251 Ratings
11% above category average
Zoho Social
8.4
470 Ratings
4% above category average
Content planning and scheduling9.9248 Ratings9.4468 Ratings
Audience targeting9.0160 Ratings8.2333 Ratings
Content optimization7.31 Ratings8.4389 Ratings
Workflow management9.9211 Ratings7.513 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
9.1
246 Ratings
12% above category average
Zoho Social
8.3
383 Ratings
3% above category average
Automated routing and prioritization7.543 Ratings8.3327 Ratings
Customer interaction histories9.9223 Ratings8.6359 Ratings
Bulk actions9.9204 Ratings8.011 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.6
142 Ratings
1% below category average
Zoho Social
8.5
336 Ratings
10% above category average
Lead generation7.4110 Ratings8.2253 Ratings
Content marketing7.98 Ratings8.8327 Ratings
Paid media management8.21 Ratings00 Ratings
Campaigns and promotions6.9119 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
9.2
256 Ratings
9% above category average
Zoho Social
9.2
461 Ratings
9% above category average
Twitter9.9229 Ratings9.4412 Ratings
Facebook10.0256 Ratings9.1451 Ratings
LinkedIn9.5104 Ratings9.2405 Ratings
Google+7.35 Ratings8.9262 Ratings
Instagram10.0242 Ratings9.3383 Ratings
Pinterest9.11 Ratings00 Ratings
YouTube8.928 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
5.2
230 Ratings
39% below category average
Zoho Social
8.1
376 Ratings
4% above category average
Campaign success analytics5.4199 Ratings8.3374 Ratings
Real-time tracking1.7196 Ratings8.07 Ratings
Competitor analysis8.5161 Ratings7.9229 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.6
245 Ratings
18% above category average
Zoho Social
9.0
412 Ratings
12% above category average
Role-based user permissions & privileges9.4228 Ratings8.9318 Ratings
Mobile access9.9216 Ratings9.1392 Ratings
Best Alternatives
AgorapulseZoho Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgorapulseZoho Social
Likelihood to Recommend
9.1
(343 ratings)
9.3
(476 ratings)
Likelihood to Renew
9.1
(87 ratings)
9.9
(13 ratings)
Usability
8.9
(67 ratings)
9.4
(303 ratings)
Availability
9.1
(3 ratings)
8.2
(2 ratings)
Performance
8.2
(2 ratings)
8.2
(3 ratings)
Support Rating
8.7
(69 ratings)
9.3
(220 ratings)
Online Training
9.1
(2 ratings)
8.2
(1 ratings)
Implementation Rating
8.3
(6 ratings)
8.4
(5 ratings)
Configurability
7.3
(2 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
4.6
(2 ratings)
8.2
(3 ratings)
Vendor post-sale
9.1
(1 ratings)
8.2
(2 ratings)
Vendor pre-sale
9.1
(1 ratings)
8.2
(2 ratings)
User Testimonials
AgorapulseZoho Social
Likelihood to Recommend
Agorapulse
Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
Read full review
Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Agorapulse
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
Read full review
Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
Agorapulse
  • Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
  • Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
  • Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
  • While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
  • More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
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Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Agorapulse
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Read full review
Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Agorapulse
Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
Read full review
Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Reliability and Availability
Agorapulse
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
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Zoho
No answers on this topic
Performance
Agorapulse
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
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Zoho
No answers on this topic
Support Rating
Agorapulse
The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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In-Person Training
Agorapulse
I did not train in person
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Zoho
No answers on this topic
Online Training
Agorapulse
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
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Zoho
No answers on this topic
Implementation Rating
Agorapulse
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Read full review
Zoho
No answers on this topic
Alternatives Considered
Agorapulse
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Read full review
Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
Agorapulse
I'm not sure I understand what is meant by scalability.
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Zoho
No answers on this topic
Return on Investment
Agorapulse
  • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
  • It has helped us be more responsive to prospects, so better lead generation
  • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
Read full review
Zoho
  • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
  • The free trial meant I could give it a good try before spending any of my precious startup budget.
Read full review
ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.