Agorapulse vs Zoho Social

• My favorite feature is the ability to schedule a post to multiple platforms (i.e, Facebook, Twitter and LinkedIn) within one screen, but with the added bonus of being able to tweak each platform's post. That means custom URLs w/unique UTM codes, adjusted post length for different platforms, etc. A terrific feature.
• The content queues are also wonderful. They allow me to find and distribute evergreen content at custom intervals without having to "reschedule" each time. Simply load up the content into a queue, set the days/times for each queue, and how many times you want that content to recycle and BOOM you're done.
• Beyond that, they're always improving the platform. Each week some tweaks are made, which are announced in a blog post. The customer service is top notch, and they're humans -- meaning they're not just copying & pasting from a script, but they have personality and they listen. This goes a LONG way, and makes it easier to be patient with features that might not yet quite be there, or when there's an issue or unexpected change to an API that affects the platform.

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• The ease of selecting the social media networks you want to post to.
• It integrates with your Zoho main account so you can easily switch between their different services.
• The interface is really nice to use.

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• The mobile app could catch up with the desktop version but it still has all the basic functionality and doesn't slow you down.

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• Could really do with supporting more brands on the basic paid plan. This is a useful tool for most businesses who have multiple social media profiles and not everyone who uses them are a rising social media star who uses this as their main tool.

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• AgoraPulse has ensured that we have effective reporting, which was a goal we needed to achieve.
• It provides an overview of what is happening with a limited amount of attention, so the time overhead is limited.
• It has satisfied management that we will have control over what is occurring in our social media pages.

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• Great ROI
• Keeps our posts scheduled
• Keeps our brand generating in our customers lives

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