Ahrefs vs. Google Ads
Product | Rating | Most Used By | Product Summary | Starting Price |
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Ahrefs | N/A | Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.” | $99 per month | |
Google Ads | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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Ahrefs | Google Ads | |
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Considered Both Products | Ahrefs | ![]() Google Ads No answer on this topic |
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Highlights |
Research Team Insight Published Ahrefs predominantly attracts marketing professionals and SEO specialists who utilize the tool to enhance their website’s organic reach through detailed SEO audits, backlink analysis, and competitive benchmarking. Users have appreciated Ahrefs’ capability to uncover competitor backlinks, optimize content, and gain comprehensive insights into website health, which aids in planning and executing result-driven marketing strategies. It particularly stands out for its depth in offering insights on backlinks and domain ratings, which are crucial for improving a website’s ranking and visibility. Google Ads, on the other hand, is equally favored by marketing teams but caters to a broader marketing approach where immediate visibility and conversion are the focus, typically through pay-per-click (PPC) campaigns. Users value Google Ads for its effectiveness in driving targeted advertising campaigns that result in quick returns in terms of lead generation and sales conversions. The platform enables precise customer targeting based on the desired marketing funnel stages from brand awareness through the conversion which is enhanced by its advanced targeting and bidding options. While both platforms serve critical roles in digital marketing, their primary uses and the outcomes they drive show distinct orientations: Ahrefs excels in in-depth SEO management and organic growth strategies, while Google Ads is pivotal for immediate market presence and direct response campaigns. |
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Ad Reporting & Analytics |
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Ad Auctions |
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Ahrefs | Google Ads | |
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Small Businesses | Nozzle Score 10.0 out of 10 | Serpstat Score 9.4 out of 10 |
Medium-sized Companies | Advanced Web Ranking Score 8.2 out of 10 | WordStream Score 6.9 out of 10 |
Enterprises | Conductor Score 9.2 out of 10 | Adobe Advertising Cloud Score 8.8 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Ahrefs | Google Ads | |
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Likelihood to Recommend | 9.4 (76 ratings) | 8.4 (121 ratings) |
Likelihood to Renew | 10.0 (5 ratings) | 9.6 (21 ratings) |
Usability | 9.0 (4 ratings) | 6.8 (12 ratings) |
Performance | - (0 ratings) | 9.0 (1 ratings) |
Support Rating | 8.8 (14 ratings) | 9.0 (8 ratings) |
Online Training | - (0 ratings) | 9.0 (1 ratings) |
Vendor post-sale | - (0 ratings) | 1.0 (1 ratings) |
Vendor pre-sale | - (0 ratings) | 10.0 (1 ratings) |
Ahrefs | Google Ads | |
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Likelihood to Recommend | Ahrefs
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Pros | Ahrefs
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Cons | Ahrefs
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Likelihood to Renew | Ahrefs
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Usability | Ahrefs
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Support Rating | Ahrefs
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Online Training | Ahrefs No answers on this topic | ![]() Google
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Alternatives Considered | Ahrefs
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Return on Investment | Ahrefs
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ScreenShots | Ahrefs Screenshots |