What users are saying about

Ahrefs

Top Rated
76 Ratings

Google Ads

647 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

Google Ads

647 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Google Ads

The AdWords campaign structure solely depends on the client's objective. The user should determine a client's objective before developing the structure in AdWords.
Krupal Shukla profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Google Ads
Keyword analysis
Ahrefs
9.4
Google Ads
Backlink management
Ahrefs
9.5
Google Ads
SERP ranking tracking
Ahrefs
9.1
Google Ads
Page grader
Ahrefs
8.0
Google Ads
Competitive analysis
Ahrefs
9.2
Google Ads
Site audit / diagnostics
Ahrefs
8.7
Google Ads
Site recommendations
Ahrefs
7.7
Google Ads
Task management
Ahrefs
5.6
Google Ads

SEO Channels

Ahrefs
8.0
Google Ads
Local SEO
Ahrefs
8.2
Google Ads
Social SEO
Ahrefs
6.5
Google Ads
Mobile SEO
Ahrefs
8.3
Google Ads
Global SEO
Ahrefs
9.2
Google Ads

SEO Platform & Account Management

Ahrefs
8.6
Google Ads
Multi-domain support
Ahrefs
9.1
Google Ads
Integration with web analytics tools
Ahrefs
8.1
Google Ads

Pros

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo
  • Helps generate keywords.
  • Provides in-depth insights on how ads are running.
No photo available

Cons

  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Mitch Lee profile photo
  • Automated bidding can run wild without close oversight.
  • AdWords' primary goal is to get you to spend as much money as possible on bids, you have to keep in reigned it manually.
  • Display advertising has been shown lately to be wildly inefficient.
Jeffrey Smith profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
Google Ads10.0
Based on 19 answers
Until Google is no longer the world's biggest search engine AdWords will be the number 1 choice for SEM solutions.
No photo available

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

We use a suite of tools on my team, but Ahrefs is my daily tool because it has the richest feature-set and the best link index I've found. The crawler is also faster than other tools I've used.
Evan Kubitschek profile photo
AdWords is by far the most simple method of executing PPC in search. It is the undisputed king of the marketplace and while Bing and Yahoo do fill their individual niches, they don't compare.
Jeffrey Smith profile photo

Return on Investment

  • We were able to do more keyword research and expand our inbound marketing strategy.
Erica Figueiredo profile photo
  • Sales through AdWords take up to 70% of our total monthly sales volume
  • Increase traffic to our website significantly
  • Indirectly improve our website rank due to the traffic increase from AdWords
Tony Phan profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details