Amazon Pinpoint (formerly Amazon Mobile Analytics) allows users to measure app usage and app revenue. It tracks key metrics like new vs. returning users, app revenue, user retention, and in-app behavior/events. The goal is to enable users to make data-driven decisions to increase engagement and monetization for their app(s). Users can view key charts in the console and automatically export app event data to Amazon S3 and Amazon Redshift to run custom analysis. Amazon Pinpoint is free up to…
N/A
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Microsoft Access
Score 7.6 out of 10
N/A
Microsoft Access is a database management system from Microsoft that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-development tools.
Ingeniero de Homologación de Terminales Inalámbricos
Chose Microsoft Access
It is a program that is compatible with many others, which is an excellent advantage considering that the most used package in the company is Microsoft Office. thus a savings for the company.
Verified User
Analyst
Chose Microsoft Access
Access should be relatively cost effective because it is included in the MS office 365. But it is not suitable for larger organization due to lack of work sharing environment.
If you are utilizing mobile push, email, or SMS for marketing reasons, Amazon Pinpoint is amazing. If you are utilizing Amazon Elastic Compute Cloud as your backend system, then the support all can come from one place, which makes troubleshooting easier. We use Amazon Pinpoint in order to send billions of emails. Most notable is the use for password reset.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
As a Material Purchasing/Planning/inventory tracking application, Microsoft Access serves its purpose well. It's presentation is clean, data entry is simple and the ability to customize search fields is welcome. It does, however, come with some caveats; namely, when setting search filters and the need arises to back up a step or two, with Microsoft Access you have to reset, or "clear all", adding extra steps/time to a query.
Microsoft Access has not really changed at all for several years. It might be nice to see some upgrades and changes.
The help info is often not helpful. Need more tutorials for Microsoft Access to show how to do specific things.
Be careful naming objects such as tables, forms, etc. Names that are too long can get cut off in dialog boxes to choose a table, form, report, etc. So, I wish they would have resizable dialog boxes to allow you to see objects with long names.
I wish it could show me objects that are not in use in the database for current queries, tables, reports, forms, and macros. That way unused objects can be deleted without worrying about losing a report or query because you deleted the underlying object.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
I and the rest of my team will renew our Microsoft Access in the future because we use and maintain many different applications and databases created using Microsoft Access so we will need to maintain them in the future. Additionally, it is a standard at our place of work so it is at $0 cost to us to use. Another reason for renewing Microsoft Access is that we just don' t have the resources needed to extend into a network of users so we need to remain a single-desktop application at this time.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Microsoft Access is easy to use. It is compatible with spreadsheets. It is a very good data management tool. There is scope to save a large amount of data in one place. For using this database, one does not need much training, can be shared among multiple users. This database has to sort and filtering features which seem to be very useful.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
While I have never contacted Microsoft directly for product support, for some reason there's a real prejudice against MS Access among most IT support professionals. They are usually discouraging when it comes to using MS Access. Most of this is due to their lack of understanding of MS Access and how it can improve one's productivity. If Microsoft invested more resources towards enhancing and promoting the use of MS Access then maybe things would be different.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Amazon Pinpoint is way easier to use than Adobe Campaign and cheaper than Salesforce. Great solution with easy AWS integration for a non-beatable price. When you think about the integration that you need to use with a third-party application and all the backend software installs, you can see why being able to use the AWS API to make calls to Amazon Pinpoint directly would be a way more feasible solution if you're using Amazon Elastic Compute Cloud already.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Excel is a fantastic - robust application that can do so much so easily. Its easy to train and understand. However - excel does not provide a reporting function and that is typically where we will suggest a move to [Microsoft] Access. [Microsoft] Access requires a little more knowledge of data manipulation.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
