Annex Cloud Loyalty Experience Platform vs. Antavo AI Loyalty Cloud vs. Influitive

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

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If you are looking for a platform to host and run your loyalty program through, Antavo is the best out there. The mechanics and customer journey options available with front end support is unmatched. The options for digital wallet for wallet messaging has allowed for a new channel for customer relationships

We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference

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• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

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• Antavo is a platform easy to use, accessible even for those with limited technical expertise or little experience.
• Antavo offers seamless integration with other systems.
• Antavo has the possibility to create and manage different types of rewards and challenges to engage users.
• Antavo has the possibility to work across two separate environments - test and production - providing a safe space for experimentation and development without impacting the live system.

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• Allows you to create compelling and engaging challenges that help your content stand out.
• The gamification system enables a seamless rewards program that doesn't require a big manual lift.
• The data and insights are easy to access, analyze, and guide you toward your north star.

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• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

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Independently Invited by TrustRadius

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• The onboarding process could have been a bit better with some delays and some integrations taking longer than expected
• Not enough engagement after the initial launch of the loyalty program for a few months (it got better in the end).

• The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
• I wish there were more included integrations in the regular Influitive package.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.

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Independently Invited by TrustRadius

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Some areas, such as workflow configuration, can be difficult to load. We would love to see more B2B-specific enhancements

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Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher

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Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.

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Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!

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I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.

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Independently Invited by TrustRadius

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The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor

I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.

Annex Cloud Customer Loyalty Platform is the first full-featured loyalty vendor I've worked with.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The integration between Antavo and Bloomreach is out of the box.

Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece

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Invited by TrustRadius (TR) on Vendor's Behalf

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When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!

• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

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• Loyalty members’ AOV in 2023 was more than twice than AOV of not loyalty members
• Antavo has positively impacted our overall business objectives by enhancing customer retention over years.
• Antavo made possible increasing engagement through loyalty challenges and rewards.

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• Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
• Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
• Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info